Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes
Summary: The Paid Insights Podcast will help you succeed with Google AdWords, Facebook Ads, landing page design, copywriting and more. I will analyze ads and landing pages of different companies in various industries so you can learn what works and what doesn't work in online marketing today. Paid advertising is both an art and a science - that's what makes it so fun, but also difficult. Plus we'll have the occasional expert interview. Enjoy!
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- Artist: Ross Kaplan-Winn: AdWords & PPC Expert
- Copyright: © Paid Insights, LLC
Podcasts:
Welcome to the Paid Insights Podcast. I’m glad you’re here. In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns: * Campaign Type * Avoid the default setting here * Campaign Sub-type * Avoid the default here too – you miss out on: * Location Settings * Target people in the geographic area that best fits your business. * Are they nearby? Looking to visit? Searching from work? * Ad Scheduling * Target people based on time of day and day of week. For most businesses, I recommend you leave this setting alone until you conversion data comes in and you know what actually works. * Ad Extensions * These are easy to add to your campaigns and will make your ad larger, increase CTR, raise Quality Score and help convince your potential customers to click. * Callouts * Reviews * Structured Snippets Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use AdWords to get you new customers as fast as possible.. Send Me The Guide You can also watch the YouTube video that covers the first 7 as well:
