Summary: Welcome to the Paid Insights Podcast.<br> I’m glad you’re here.<br> In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns:<br> <br> * Campaign Type<br> <br> * Avoid the default setting here<br> <br> <br> * Campaign Sub-type<br> <br> * Avoid the default here too – you miss out on:<br> <br> * Location Settings<br> <br> * Target people in the geographic area that best fits your business.<br> * Are they nearby? Looking to visit? Searching from work?<br> <br> <br> * Ad Scheduling<br> <br> * Target people based on time of day and day of week. For most businesses, I recommend you leave this setting alone until you conversion data comes in and you know what actually works.<br> <br> <br> * Ad Extensions<br> <br> * These are easy to add to your campaigns and will make your ad larger, increase CTR, raise Quality Score and help convince your potential customers to click.<br> * Callouts<br> * Reviews<br> * Structured Snippets<br> <br> <br> <br> <br> <br> <br> Download The 16 Default Settings You Need To Avoid<br> Grab the full guide to help you avoid these costly mistakes<br><br> so you can use AdWords to get you new customers as fast as possible..<br> <a href="#ck_modal" rel="ck_modal">Send Me The Guide</a><br> <br> You can also watch the YouTube video that covers the first 7 as well:<br> <br> <br>
