Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes

In episode 16, we look at the keyword estate planning attorney. Search volume is 5,400 searches per month with an average cost per click of $14.75. All of the results I got were local to the Denver and front-range area of Colorado. Search & Top AdWords Ads Estate Planning Attorney Landing Pages Law Offices of Karen Brady (Colorado Estate Planning) Jorgensen Brownell & Pepin Baker Law Group Evans Case

In episode 15, we look at the keyword best website hosting. The first 2 are listing/review sites that are owned by Endurance International Group that owns all the brands listed on those sites. Check out this Wikipedia article on EIG to see all the companies they own. Deal Mentioned Dreamhost $25 Off (I do get a commission applied to my hosting account, but they subtract $25 because I gave it to you :)) Search & Top AdWords Ads This image was slightly edited to remove the recommendation box that Google added: The actual search looked like this: Best Website Hosting Landing Pages EditorsReview.org WebHostingBest10.com DreamHost Rackspace Transcript I decided the automated transcript was pretty bad, so we’re going to leave that out. Maybe I’ll pay someone to do it eventually.

In episode 14, we look at the keyword appointment scheduling software. We got a variety of different types of scheduling software, some for larger companies and some for certain industries. Site Mentioned SEMRush (sign up for a free trial) Search & Top AdWords Ads Appointment Scheduling Software Landing Pages QNomy Duoserve ScheduFlow Mindbody AdvancedMD Transcript Automated By Google [0:00] Hey in Welcome 2 episode 14 of the Peyton sites podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not. [0:12] Music. [0:22] Hey bro we jump in here I just want to highlight a company that I use, literally every day it’s semrush and space clean All-In-One Toolbox to do keyword research you can analyze your, competitors ads and see what they’ve been doing this been working well you can do keyword research if you’re into SEO you can. [0:48] Track your positions you can look at your competitors backlinks your backlink stuff like that but specifically for AdWords and paid traffic you can. We can get two words you can group keywords you can get negatives and you know kind of export all that stuff for your account look at prices and competitors out there’s just too much to list so, could I want you to do is go to paid insights com Rush. That’s Peyton cize.com rush and sign up for free trial give it a try and. Let me know what you think in welcome back today we are going to be looking at some ads and landing pages for the keyword. Free appointment scheduling software so let’s Jump Right In today and, looks like this has a volume of 2400 searches a month pretty expensive an average cost-per-click of $27 so it’s pretty competitive but you think about it this appointment scheduling, you know once once you’re in one you tend to not switch around as much so it pays to get you in, you know and get you hooked the first time so I am, looking for appointment scheduling software for add I see is from que no me I don’t know if that’s how you say it Konami but it’s appointment scheduling software. [2:23] Has a weird little little Dash in their ad kind of kind of makes it weird Reed weird it says boost efficiency. So maybe that was just a space limitation or something that they are into but it just kind of reads weird there you are Elsa’s, appointment scheduling software says reduce operation costs contact us the call-outs a mobile. Interface Boost customer experience seamless integration online web interface, Texarkana cool this mobile interface online web interface so like seamless integration makes it sound like you can get access anywhere it’s easy to use and then next their site link for site link says, ask for a demo which is kind of a great. Secondary called action there then visit management app about the company and then all of their software Solutions movie they offer other other software, call Solutions as well so. Overall not bad the description literally says reduce operation costs, contact us so that’s that seems a little weak like I mean it’s it’s a.

In episode 13, you’ll learn how to set up conversion tracking for lead forms and phone calls, as well as get some insight into how offline conversion tracking works. Show notes are at www.paidinsights.com/13. Links Mentioned CallRail Case Study AdWords Conversion Tracking Article (how to set up and analyze, with screenshots) Transcript Automated By Google [0:00] Hey in Welcome 2 episode 13 of the pay insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do. [0:10] Music. [0:22] Hey thanks for joining me today on the paid and sites podcast so. We’re going to some a little different today we’re going to talk about AdWords conversion tracking and this is a crucial piece that. [0:36] I see time and time again that companies just don’t have set up or haven’t even thought about it so they’re spending money on and it could be AdWords it could be Facebook ads Pinterest you name it but. So they know they know traffic is coming to their website. And that’s about all they can see they don’t know if people are taking action after they get to the website so if you were buying or filling out a form or any you know what whatever their goal is have no idea if that’s happening so, they could be they could be getting great results. From from the red spend or they could be getting 0 results but what without tracking it you just don’t know so that’s we’re going to go through today, and there’s there’s a few different types of, conversion tracking and I have a case study I did with a company called call rail they did, did you conversion call tracking sorry and, just playing planning that I saw a huge increase in return on investment Roi so I’ll link that up in the show notes for this episode you can check that out but we’re going to go through lead form tracking, call tracking and then touch on, tracking sales in offline tracking as well so there’s lots of different different aspects to this, I would say the most basic type of conversion tracking is lead form tracking so. [2:07] Put that means is someone you know someone. Comes your website and fills out a lead form and after that happens you want to direct them to a thank you page or a page that confirms they fill out the form and then, the only way to get to that page is by filling out the form so you put a, conversion tracking code or you know you set up we’ll talk about this you set up Google analytics so that it triggers a goal conversion when they hit that page. Hopefully that makes sense types of tracking are like I mentioned phone calls and you can set those up for different durations so. If someone calls you for 30 seconds or 60 seconds or two minutes that can be a conversion, obviously those aren’t aren’t perfect but by setting you know something more than just a couple seconds at least at least you know you have a decent, decent phone call so let’s let’s talk about the Forum conversion tracking, there’s two there’s basically two ways to accomplish this that I’m going to talk about there is an AdWords conversion tracking code that you get through the AdWords platform and then there’s also, like I mentioned a Google analytics goal that can be imported into AdWords and I used to t...

For episode 12, I searched for stock trading apps. What I was originally thinking when searching was a something like the Robinhood App (iTunes store) but that’s not what showed up so we have to go with the advertisers that did. If you’re interested, check out this awesome review of the Robinhood app to learn more about it. Search & Top AdWords Ads Stock Trading Apps Landing Pages Scottrade TD Ameritrade E*Trade Transcript Automated By Google [0:00] Hey in Welcome 2 episode 12 of the paid inside podcast where we analyzed and deconstruct other companies ad campaigns so you can learn what to do and what not to do. [0:11] Music. [0:22] Hey guys and welcome back to the podcast I have a quick announcement. A couple spots have opened up for ongoing AdWords management I just do a couple clients at a time so I can give them kind of awesome service and value and then focus on the other stuff that I’m doing as well so, if you are interested in getting an awesome Roy on. On your PPC spend just head on over to paid insights click the hire me button and they’ll be a short form, that you’ll fill out give a couple details on budget and kind of your website and everything and then we can count to get the conversation started from there so I hope to hear from you if that is something you are interested in and now we can get, on the episode I ride for this episode we are looking at the keyword stock trading apps, so I got that into Google and the top three ads I got were from well-known companies I’ll see we’ll start with the top one is Scottrade then TD Ameritrade an E-Trade. Which is to be expected but what, didn’t happen was nothing talks about at least the first Lance hear nothing talks about apps or does there’s an option in AdWords where you can you can add a download. [1:53] Download your app kind of like add-on or extension and I don’t see that on any of these. Either nothing mentions that so. I would say that none of these actually are relevant to the exact search I did so. The first one Scottrade says Scottrade official site online stocks up to 2500 when you open and fund a qualifying account see offer detail so that’s kind of cool they give you to give you free money when you. Put a bunch of your money in there and then there’s says ranks highest in self-directed investor satisfaction from JD Power is a review extension. [2:36] There is some ratings website service selection investment help and fees all say 9 out of 10. There’s a local office as well in a phone number so it’s it’s kind of nice to see you can you can go in and talk to someone in person one of their agents, and then there’s some sitelinks as well as his fees and commissions wi’chu Scottrade stock quotes and research. And options trading till it’s nice no option I guess that let people know that options trading is available. So next we have TD Ameritrade this official TD ameritrade.com so there maybe they’re trying to. [3:20] Differentiate themselves from a fake version of the site and it’s possible that that they...

For episode 11, I searched for luxury garden furniture uk. Search & Top AdWords Ads Luxury Garden Furniture UK Landing Pages Bridgman Garden Furniture patioboutique.com Houseology Garden Furniture GreatGatherings Outdoor Furniture Transcript Automated By Google [0:00] And welcome to episode 11 of the paid insights podcast for we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do for your business. [0:12] Music. [0:21] Thanks for joining me today on the podcast today we’re going to look at. A keyword for luxury garden furniture UK. And I actually got this suggestion from someone I sent an email asking what people wanted to hear and this was one of the other requests I got so that’s great. Tip for everyone if you want to hear AQ or just get in touch you can go to paid insights.com and use the contact form or sign up for the email list in. I just replied to any of the emails from me and I will get them in my inbox. So let’s look at these top for ads and I haven’t looked at it all myself so we’re doing this together. First is Bridgman garden furniture to luxury Furniture specialist and. To their display URL says luxury garden furniture so that aligns to get quality. Contemporary garden furniture delivered to your garden in days so that’s. Pretty cool that give you they send it to use his free delivery and returns handcrafted Furniture visit our showrooms award-winning designs. [1:44] For the call out extensions and then they also have a review from the Independent and it says one of the best and outdoor furniture so that’s awesome to see a nice social proof there. And then they have some tight links as well so it’s good to see they’re using all these different extensions it says to the type of garden furniture some links to garden furniture find the showroom and request a catalog cell. I think that’s a great kind of combination of keeping him specific and then also heading in the request a catalog in find Astro rumor. Things that you might want to do you know if they want to visit you in person so. [2:29] Another thing that stands out is the free delivery and returns that really lowers your resistance I mean if you. Or something and it just shows up broken or there’s issues they will pay for an End patio furniture garden furniture is expensive to ship so. It’s good to see the day they offer that service handcrafted kind of alludes to that luxury aspect as well there. Let’s go on to the next one in patio boutique.com in this is says modern outdoor furniture upscale elegant designs. Include an 800 phone number which am I search for UK. Garden furniture so I’m not sure if that is has a good fit. It just might be something you want to add to negative keywords or locations for places that they don’t service but we’ll see if they they actually do that when I get to the landing pages. [3:36] His view designer contemporary patio furniture collections and it says visit our showroom today indoor/outdoor furniture and. [3:47] Burlingame showroom which must be a location. Is a Styles contemporary modern unique and a half site link extensions as a patio umbrellas outdoor dining Furniture pool furniture and outdoor sofa still text you good to see that that alliance with the outdoor furniture thing.

In episode 10 we look at the search for esa vests. ESA stands for Emotional Support Animal and the most common support animal is a dog. Feel free to learn more about the benefits and laws of emotional support dogs. Search & Top AdWords Ads Landing Pages United States Dog Registry Chewy (“esa harness” search) Working Service Dog officialservicedogregistry.com Transcript Automated By Google [0:00] welcome to episode 10 of the paid insights podcast for we analyze and deconstruct other companies ad campaigns. [0:08] Music. [0:20] Hey and welcome back today we are going to be looking at the keyword or search Esa vests. And this stands for is emotional support animal vests so an emotional support animal is. Is an animal that people people will kind of take with them if they have anxiety or other kind of. Shoes are you know what I need to have an animal to help them emotionally I guess to put it simply and. There’s companies that sell vests for the dogs so that people know you know that it’s an emotional support animal and then they’re allowed to go on. Like airplanes are and restaurants typically work places that you’re not allowed to have them you can even keep them in an apartment without having to pay the deposit because it’s it’s a medical me basically. So the first ad is from u.s. dog registry ductwork and. The headline says Esa support dog vests so that that aligns pretty well with the search. It says get Esa emotional support dog vest no-hassle Esa support dog vest kit shipping and tax included overnight available. And has a structured snippet that says options service dog emotional support dog therapy dog so looks like you can get them for other types of. [1:55] Town of animals service needs as well. And there’s some site links for this one as well as emotional support dog get service dog kit any dog may qualify and register your dog now. [2:11] Good good to see most of that aligns prematal that aligns really well with with the search. And they’re showing you it’s easy and you can. No hassle so you’re not you know if you’re not sure what it’s going to take care what you need they’re saying just come visit us and we’ll handle the difficult stuff for you. Next is chewy.com which is a giant online pet store retailer and. Their ad says Esa vest sale at chewy.com low prices and free shipping so. Sarah but you are also chewy.com / dog harness so that. Benefits and it has Esa vests low prices fast free one to two day shipping and 24/7 sport shop now. It looks like the esa vest portion of it was dynamically inserted into the ad in this case it doesn’t feel like it was designed. Just for this cuz they talk a lot about harnesses elsewhere in the ad so. I might be something like a dynamic search adware Google basically looks at your website and finds terms and then kind of matches him. For you based on kind of bolts language that you that you give them so it’s my guess as to how this this ad showed up. [3:45] Did you have a lot of an extension so they have free shipping overall Kanata 10 24/7 customer service. Racist 10 Outta 10 shipping Tynetta 10 free returns.

Unofficial Episode Sponsor: Blubrry Podcast Hosting Get 1 month free with the promo code: paidinsights. Sign up here. Site Mentioned PodHero, a Swiss army knife for podcasters. Search & Top AdWords Ads The search performed was ‘podcast hosting’. You will need a place to host your .mp3 files and there are many different companies that specialize in hosting podcasts and providing an RSS feed so you can submit your podcast to iTunes and other directories. If you want to learn more, check out this list of the best podcast hosting sites. Landing Pages Buzzsprout Podbean ZenCast Spreaker More Resources Starting a podcast? You might also want a USB microphone and mic desk stand. Transcript Automated By Google [0:00] Paid Welcome 2 episode 9 of the paid insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do. [0:12] Music. [0:22] Before we jump into things I just want to let you know that this episode is unofficially sponsored by blubrry podcast hosting and it’s actually podcast host I use and not mentioned. In the episode cuz we didn’t see any ads for them. But also the creator of the power press WordPress plugin which is basically go to podcast. Plugin for WordPress. And a couple singing the offer unlimited download bandwidth so if you get featured on top of iTunes you don’t have to worry about a giant bill a next month day but I mean amazing podcast player for your website you can actually see it. My podcast page or show notes pages on their feeds are optimized for iTunes and any other podcast directory. Actually quick story when I first set up the podcast. Through blubrry attack somehow I accidentally created two. Different feeds on accident headed to different account somehow this is this was all my fault I guess but that awesome service so I just emailed them and within a few hours they had. An integrated or deleted one of those and you no no no questions asked so awesome service. And have great statistics as well so it shows you downloads by day by month by country by platform tons of stuff so that’s actually a service that costs $5 a month separately. [1:59] And it’s included when you get hosting. And so I have got you a free month if you want to hurt podcast just go to www.paidinsights.com/blubrry. Or enter the promo code ‘paidinsights’ at check out again that’s www.paidinsights.com/blubrry. An welcome back to the paid insights podcast so today we are going to look at the Key Word podcast hosting. And if you are familiar with this is is when you create a podcast you need a place to host all your audio files. I don’t want to put them on your website server because we have hundreds or thousands of people downloading your shows it’ll make your entire website. Basically come to a crawl or even crash so definitely don’t go that route you’...

In episode 8 we take a look at the ads and landing pages for the search query boxing franchise. It gets 110 searches per month with an average cost per click of $2.20. Here’s the search: Here’s the landing pages: 9Round Franchising Landing Page Title Boxing Landing Page Express Franchising FranchiseClique Boxing Franchise Landing Page Transcript Automated by Google [0:00] Welcome 2 episode 8 of the paid insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do for your. [0:12] Music. [0:20] And welcome back to the paid insights podcast today we’re actually going to announce our winner of the book giveaway. [0:34] You ready so a member of X another podcast called the wine guys guys brand new podcast they just launched. But I wanted one of those guys want a copy so congratulations to him and keep an eye out for future give away as we do here on the podcast. Another fun little things I got a shock mount and a boom arm for the microphone so for that all. Big things will ease your record sound a little better and then learning playing around with. GarageBand a bit so hopefully just keeps getting better but let’s get into it today we are going to talk about. [1:21] What’s the keyword boxing franchise that’s right so when someone types. Franchise they’re typically looking for the purchase of franchise because if you’re looking to go. You know to boxing gym you probably wouldn’t you wouldn’t use that word so just something to to keep mine and we have for ads that appeared at the top in the first. Well first of all there’s a hundred and ten searches per month and average cost-per-click is $2.20. The first ad is 9 round Fitness in. Research for boxing franchise first thing I see here is there brand name which. [2:17] My favorite because it doesn’t say right away that I mean test Fitness franchise but it just doesn’t say. [2:28] Boxing franchise you know up front and center even though it’s kind of implied by the 9round brand name and everything even there are URL says Fitness franchises. Alt this is among fast growing in franchise 500 only franchise for under 85 K 85,000. So they have some colored extensions is low overhead easy startup ongoing training and support spray standard. Or franchise and then have some sitelinks that’s a step to owning. Take Hour Fitness tour meet the 9round team and request more info so your phone number is well overall it’s not a turtle at I’d like to see the headline be. A little better really still lined with with the search and you know they can they can sell themselves a little later on in the in the process I believe. Is living on next we have title franchise. And they’re a little better job with the headline it says open a boxing franchise start your own Title Boxing Club so I think that’s a great kind of. Title and call Action all all-in-one and they’re using like they’re using extended. Text Dad’s cuz there’s two headlines and then it says in for the URL his title franchise.com / gym franchises. Does get the franchise fax today it seems a little little week for description what I mean they should...

In the 7th episode, we take a look at the keyword drywall repair san diego. This search was dominated by large lead resellers. I did this search from Colorado, but it’s not uncommon to look for this type of work for your parent, brother, sister, child, etc. in another state or city. Here’s the search and the top 4 ads: Done.com looks like they haven’t updated their ad to the new extended headline ad format. Extensions seen: * Callouts * Structured snippets * Location * Sitelinks * Seller ratings (gold star rating) Here’s the landing pages for drywall repair san diego: Houzz Drywall Repair Landing Page Done.com Drywall Repair Landing Page ProReferral Drywall Repair Landing Page HomeAdvisor Drywall Repair Landing Page   Please leave a rating & review on iTunes. Thanks for listening!

In the 6th episode, we take a look at the keyword denver tire storage. This is an interesting industry that looks to make some room in your apartment or garage by allowing you to store your tires offsite. Several companies offer pickup and delivery for your tires – even from the tire shop – which makes using these services really easy and convenient. Here’s the search and the top 3 ads: Extensions seen: * Callouts * Structured snippets * Location * Sitelinks * Seller ratings (gold star rating) * Consumer ratings (out of 10) Here are the landing pages: SquirrelBox Tire Storage Landing Page A Storage Place Denver Landing Page Tire Rack Tire Storage Landing Page Please leave a rating & review on iTunes. Thanks for listening!

In the 5th episode, we analyze the keyword phrase renters insurance. This keyword gets 135K searches per month and is extremely competitive. The average cost per click is around $15. Here’s the search and the top 4 ads: Extensions Seen: * Callouts * Reviews * Sitelinks * Seller Ratings (star rating) Here are the landing pages: Geico Renters Insurance Landing Page Acuity Renters Insurance Landing Page Progressive Renters Insurance Landing Page Affordable Home Insurance Landing Page If you enjoyed the episode, please leave a rating & review on iTunes.

This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes. Here’s a highlight of the things we covered: How Johnathan Dane got his start in PPC (it starts with craigslist) Common mistakes with AdWords / Landing Pages Not focusing on the important metrics: close rate, conversion rate, revenue Not tracking revenue & sales Iceberg Effect (and why SKAGs are crucial) Why you need to balance lead volume vs lead cost for the highest amount of revenue Should beginners use Single Keyword Ad Groups (SKAGs)? Why higher consideration searches do better using the homepage as a landing page Why certifications are crap (see DMI article below) How to get started with AdWords Learn by doing if possible, if not, learn by reading Why you should focus on the macro things first Why you should use multi-step landing pages Why you need to match your offer to the traffic temperature Tips for dealing with slow clients Why KlientBoost doesn’t use bidding platforms Switzerland having a minimum income for humans (don’t ask) Robots taking over our jobs? Missing features in AdWords or Facebook Ads? Target individually (1 person) Snapchat Ads Estonia Notable Quotes: Be a problem solver first. What can I do to bring value in a progressive manner? Connect with Johnathan & KlientBoost: * KlientBoost.com (that’s with a K) * @johnathandane * @klientboost Links mentioned: 11 Things Everyone Gets Wrong In Their Digital Marketing Career – Digital Marketing Institute Unbounce Conference Presentation By Johnathan Keyword Search Intent Tools Mentioned: * AdWords Editor * Unbounce * Hotjar * VWO

In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid: * Ad Creation * Be sure to create at least 2 ads per ad group. * Broad Match Keywords * Avoid these for the most part. I recommend you learn more about the different keyword match types. * Modified Broad Match Keywords * Much more useful than regular broad match. They’re more like a combination of broad and exact match. * Negative Keywords * I mention the negative keyword list. Grab a copy so you can exclude unrelated searches right away. Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use AdWords profitably as fast as possible.. Send Me The Guide Book Mentioned: #AskGaryVee Leave a rating and review on iTunes for a chance to win a copy! Thanks for listening.

In the 2nd episode, we continue with the AdWords default settings to avoid. We cover #8 through #12 of the guide: * Ad Rotation * Networks * Automatic Bidding * Mobile Bid Adjustments * Delivery Method Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use AdWords profitably as fast as possible.. Send Me The Guide   Book Mentioned: #AskGaryVee Leave a rating and review on iTunes for a chance to win a copy! Thanks for listening.