Summary: This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes.<br> Here’s a highlight of the things we covered:<br> <br> How Johnathan Dane got his start in PPC (it starts with craigslist)<br> Common mistakes with AdWords / Landing Pages<br> <br> Not focusing on the important metrics: close rate, conversion rate, revenue<br> Not tracking revenue & sales<br> <br> <br> <a href="https://klientboost.com/ppc/adwords-strategy/">Iceberg Effect</a> (and why SKAGs are crucial)<br> Why you need to balance lead volume vs lead cost for the highest amount of revenue<br> Should beginners use Single Keyword Ad Groups (SKAGs)?<br> Why higher consideration searches do better using the homepage as a landing page<br> Why certifications are crap (see DMI article below)<br> How to get started with AdWords <br> <br> Learn by doing if possible, if not, learn by reading<br> <br> <br> Why you should focus on the macro things first<br> Why you should use multi-step landing pages<br> Why you need to match your offer to the traffic temperature<br> Tips for dealing with slow clients<br> Why KlientBoost doesn’t use bidding platforms<br> Switzerland having a minimum income for humans (don’t ask)<br> Robots taking over our jobs?<br> Missing features in AdWords or Facebook Ads?<br> <br> Target individually (1 person)<br> <br> <br> <a href="https://www.snapchat.com/ads">Snapchat Ads</a><br> Estonia<br> <br> Notable Quotes:<br> Be a problem solver first.<br> What can I do to bring value in a progressive manner?<br> Connect with Johnathan & KlientBoost:<br> <br> * <a href="https://klientboost.com/">KlientBoost.com</a> (that’s with a K)<br> * <a href="https://twitter.com/JohnathanDane">@johnathandane</a><br> * <a href="https://twitter.com/KlientBoost">@klientboost</a><br> <br> Links mentioned:<br> <br> <br> <a href="https://digitalmarketinginstitute.com/blog/17-06-16-11-things-everyone-gets-wrong-in-their-digital-marketing-career">11 Things Everyone Gets Wrong In Their Digital Marketing Career</a> – Digital Marketing Institute<br> <br> <br> <a href="http://calltoactionconference.unbounce.com/speakers/2016-johnathan-dane/">Unbounce Conference Presentation By Johnathan</a><br> <br> <a href="https://agencyanalytics.com/blog/keyword-search-intent">Keyword Search Intent</a><br> <br> Tools Mentioned:<br> <br> * <a href="https://www.google.com/intl/en-US/adwordseditor/">AdWords Editor</a><br> * <a href="http://unbounce.com/">Unbounce</a><br> * <a href="http://www.paidinsights.com/hotjar">Hotjar</a><br> * <a href="https://vwo.com/">VWO</a><br> <br>
