ADLANDIA
Summary: ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- will challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners will have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa will attempt to solve the toughest questions plaguing marketers, publishers and platforms, leaving listeners with new perspectives to bring back to the boardroom. ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers. Welcome to ADLANDIA. Their opinions are their own.
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- Artist: Laura Correnti & Alexa Christon / Panoply
Podcasts:
On our first episode of ADLANDIA, we explore the balance between politics and values for both media companies and brands in a world where fake news has taken center stage. First we discuss the role satire plays in challenging the noise, and then we hear from Jake Horowitz (Co-founder + Editor-at-large of MIC.com) and Ben Cooley (CEO of LennyLetter.com) about what it means to stay authentic. We also talk about which formats communities are engaging with, the role brands can play and their advice for surviving in the most unprecedented time in culture and politics. So get out your notebooks and call off the feel-good efforts! It's time to get to know your core values and think about how offline and online relationships have crossed into a new era. [Disclaimer: The views of the hosts are their own.]
ADLANDIA, hosted by Alexa Christon and Laura Correnti, premieres on Tuesday, February 21st.
