ADLANDIA

It's the dog days of summer where everything slows down right before things kick back up.  Alexa and Laura go back into the lost files from earlier in the year where they talked to Brad Haugen, Partner at ATTN: an issues-based media company.  An important conversation in building organic audience in a time when attention and impact are hard to come by, they talk to Brad about educating audiences on issues, building talent and tackling topics other publishers aren't thinking about. Sit back, relax and listen to our summer close-out special.

The marketing therapy gets real on this episode with Thrive Global Chief Content Officer, Callie Schweitzer. We talk about how well-being should be the next focus for major brands and how the the ad industry can embrace it to get to productivity and enhanced creativity. The ladies talk about how to make micro-changes, micro-hates and how Thrive Global is a conversation, transforming well-being into real action and a vision for the future of work.  Plus, an all new #KillBuyDIY. Episode 14 will have you saying OHM! 

In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent and partners, and where brands can drive value. She dishes on embracing failure, why the upfront never made sense to her and what she's obsessing over for the future. Plus what work she's loving and her take on #KillBuyDIY. Bonus: Don't miss what artist embodies Linda when it's go time! Lucky #13

Imagine waking up on a Tuesday and all the world's banner ads are gone. Laura and Alexa go there with Bloomberg Media CRO, Keith Grossman, while digging in on their 24/7 news deal with Twitter, programmatic not meaning cheap and what brands are willing to pay to reach business-decision-makers. Laura and Alexa also debate renting vs. owning audience and why not every deal between brands and publishers needs media attached to it. Plus Keith's favorite marketoonist and his take on #KillBuyDIY. This is episode 12 - go binge on the dirty dozen! 

Episode 11 (our guest's lucky number!) is filled with innovative rabbit holes - from what we need to exploit in agency talent to future of programmatic experiences and back again - we explore some of our favorite "off record" convos with strategic partner, Corbin Brown. You'll also get a behind-the-scenes look into why we built ADLANDIA and the importance audio will play in our future as marketers. Plus a surprise phone call with one of our favorite Italian Grandmas on all things social media and bitmojis at the age of 87. Mama brings all the emoji cry-laughing faces. No shortage of side hustles and slashies this week.

Coming off Cannes, Laura and Alexa sit down with Jarrod Dicker, head of innovation and research & development at The Washington Post, who joins ADLANDIA to talk about the value of a Lion and how we democratize The Oscars of our industry. Plus, Dicker's POV on the marriage of creativity and tech, Bezos-isms, new rev models around white-labeled tech products and who he thinks are the best innovation partners (spoiler alert: we don’t hear this one often).

Andrea Silenzi, Panoply family and host of dating + relationship podcast, WHY OH WHY, joins Laura and Alexa to chat about the impact of tech and opportunities for brands in the dating space. There's plenty of brainstorming on where brands can add value (Hello, Airbnb) and interesting insights on the world of dating today (if millennials are the most active daters, isn’t that a huge opportunity for brands to add to their experience?). Plus, L+ A jam on missed connections in media including wellness, offline experiences and talent. Swipe right!

Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funnel, acquisitions and why she loves The Daily! Plus L + A talk what's getting their goat

In a Mother's Day special, Laura and Alexa call their moms to talk about brands they love (@Pandora, Chase, Clinique - consumer research here!) and where they get their news, from global sources to local sites. Plus, L&A answer questions from their Twitter followers on subscription models, what works and where the opportunity exists. The apple doesn't fall far from the tree in this episode, enjoy! 

Laura and Alexa sit down with the founders of Lenny Letter to talk their transition from behind the paywall to working with brands, stories that bond us, perspective as innovation, and why they'd build Twitter themselves (@jack are you listening?!). Plus they dig into what’s happening in sports programming and the smart partnership between Bloomberg + Twitter.

This week Laura and Alexa answer a listener's question from the Twitterverse about the future of influencer marketing and talk about the things they would have done differently in the now infamous Pepsi ad. They also sit down with one of their favorite CEOs in media, the man behind "stay interesting", Carlos Watson of Ozy.com to talk about doing media differently from Silicon Valley, creating communities of “A&Es” (addicts + evangelists) and the future of Ozy as educator and/or matchmaker.  Swipe right!ALSO: You can find our Panoply survey at survey.panoply.fm 

Special episode…#WCW (Women Crush Wednesday!).  Laura and Alexa sit down with Mika Brzezinski, co-host of MSNBC’s Morning Joe, NYT Bestselling author and Know Your Value movement founder to chat about how she found her value through the highs and lows of the news room, what could be next for Morning Joe (MoJoe going global?) and finding the next wave of talent. This #girlboss is real and funny as hell. Oh, and her Joe Scarborough impersonation, is a cherry on top. Also: you can fill out the audience survey at survey.panoply.fm

This week Laura and Alexa are joined by co-host of Political Gabfest and Atlas Obscura CEO, David Plotz to talk about experience as media, falcon tours, BYOH (bring your own Hipsters!) and secret forts in DC. They also debate why super pacs are forming amongst legacy media companies and how it affects finding and buying audiences for marketers. Plus, don't miss their spin on "Kill, Fuck, Marry" in this week's "Kill, Buy, DIY". Also: you can fill out the audience survey at survey.panoply.fm

This week Laura + Alexa bring you inside an exclusive live taping over spicy margaritas at the WP Next Summit with Washington Post's Managing Editor, Emilio Garcia-Ruiz, and CRO, Jed Hartman. Plus, you hear their winners and losers from this year's SXSW and why brands should keep showing up. Welcome to ADLANDIA's warm weather edition! [Disclaimer: The hosts opinions are their own.]

ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consultancies based on their networking savvy, eye for talent, and desire to see brands and creators successfully collaborate with chemistry serving as their north star. We also talk hilarious brief asks (1000 naked people in Times Square, anyone?) and why even big brands still need guidance to find the perfect partner. Plus, Laura and Alexa rant about the emergence of everyday people as citizens-in-chief and why there's no script more effective at communicating the raw emotion and experiences of consumers than consumers themselves. This one’s for the biz dev person and consultant in all of us. [Disclaimer: The views of the hosts are their own.]