EDGE of the Web - An SEO Podcast for Today's Digital Marketer

You might think having every employee in your business helping with your #DigitalMarketing is just a fantasy, but it’s not! It’s called employee social media advocacy and you can find out the why and how of it with Glenn Gaudet, CEO of GaggleAMP, in episode 317 of the award-winning Site Strategics EDGE of the Web podcast.

It’s time for another #DigitalMarketing news roundup segment on the award-winning EDGE of the Web podcast, this time featuring commentary and analysis with Glenn Gaudet, CEO of GaggleAMP. This week we're looking at: Tips to drive engagement to your social media content, smarter ad buying, and the overall flattening of social media usage.

How can Digital Marketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, joins us for episode 316 of the award-winning @SiteStrategics EDGE of the Web podcast.

News from 316 with Susan Wenograd

Want your websites and pages to rank better with Google? You’ve got to focus on E-A-T: Expertise, Authoritativeness and Trustworthiness. Join us for a deep dive into E-A-T with Lily Ray, SEO Director at Path Interactive, our special guest for episode 315 of the award-winning EDGE of the Web podcast

This week features analysis and commentary with Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool is not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google’s mobile-first indexing, and Google’s updated Quality Rater Guidelines targeting E-A-T, page quality and interstitials.

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it all when she is our guest for episode 314 of the award-winning EDGE of the Web Podcast.

You can now ask Amazon Alexa to delete all your voice recordings from the day, Twitter is experimenting with showing more ads, and Roku’s new Activation Insights tool is targeting viewers who have shifted to streaming. Get host's Erin Sparks take on the news along side this week's guest: Ginny Marvin from Search Engine Land, Marketing Land and MarTech Today

Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast.

There are many strategies and tactics people can try when the goal is to #DoBetterWork, which just so happens to be the title of Max Yoder’s book. He’s the founder and CEO of Lessonly, and is our guest for episode 312 of the award-winning Site Strategics EDGE of the Web podcast.

We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known Things About Google Local Guides and Editing Listings on Google Maps" and we wanted to learn more about Google Local Guides more for this show. Plus, what’s with all the spam in Google Maps? How do you combat that? All this and more...today on the EDGE!

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that are worth the investment? Garrett Mehrguth, the CEO and co-founder of Directive, joins us on this show to discuss how he finds and invests in directories for his clients to help them generate more leads.

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a little easier. Britney Muller is the Senior SEO Scientist at Moz and she has been one of the more vocal leaders in the machine learning space for SEOs. She has written and presented on the topic a number of different times and is continually trying to learn more.

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data. We have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic?

Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. Joel Klettke is the Founder of Case Study Buddy and he's on the mission to help companies unleash the power of case studies. When done right, a case study can not only be a content piece to use on your website or sales, it can be that unique differentiator that closes a potential deal.