Summary: Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. Joel Klettke is the Founder of Case Study Buddy and he's on the mission to help companies unleash the power of case studies. When done right, a case study can not only be a content piece to use on your website or sales, it can be that unique differentiator that closes a potential deal.
