Startup Stories - Mixergy

As someone who loves whiskey, I know that most purchase decisions come down to marketing and how the bottle looks. Well, today’s guest noticed that too–particularly in the wine industry. So she created a solution to demystify taste and help consumers make better choices based on their actual preferences. Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market. Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Testimonials are a thing that a lot of businesses are looking for. The problem is that most of them are boring, unclear, and unconvincing. Today’s guest is trying to fix that. Sam Shepler is the founder of Testimonial Hero, a B2B customer video company with both on-site videography (zero travel fees globally) and 100% remote video testimonial options. Sam Shepler is the founder of Testimonial Hero, a B2B customer video company with both on-site videography (zero travel fees globally) and 100% remote video testimonial options. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Today’s guest is solving a problem that I totally understand. But it’s not an easy problem to address at scale. I want to find out how he’s doing it. Omer Glass is the founder of GrowthSpace, which creates personalized growth programs for your employees. I invited him here to talk about growth space, how well it’s doing and to tell me over and over again, why he will not reveal publicly what his revenue is, even though he’s doing phenomenally. Omer Glass is the founder of GrowthSpace, which creates personalized growth programs for your employees. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Joining me is someone who told me this idea they had about buying, building, and selling multiple underdeveloped content side. At the time, I wasn’t sure it was a good idea because it felt like spreading spreading oneself too thin. Turns out I was wrong. Rohit Gandrakota is the founder of Earn with Authority, which buys and builds online businesses. Rohit Gandrakota is the founder of Earn with Authority, which buys and builds online businesses. Sponsored bySEMrush – If you’re doing content marketing of any kind, you need to know about SEMrush. Explore 40+ SEMrush tools and reports to find the best solution to your challenges. Find and fix SEO issues, track your daily ranks for any keyword, manage your editorial planning, discover the top content in your niche, and so much more. Mixergy listeners get to try their GURU level for two weeks, no credit card required. Just go to Mixergy.com/SEMrush to start getting insights for your content marketing. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Today’s guest is doing $6M ARR selling freaking air fresheners. Seriously, just a better replacement for those little trees that hang from the rearview mirror. He says selling a fragrance over the internet is the world’s worse elevator pitch but I disagree. I want to find out how he did it. Ryan Baylis is the founder of Drift, a scent based, home goods company. Ryan Baylis is the founder of Drift, a scent based, home goods company. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Rahul Aggarwal is the founder of Desighill, a creative marketplace for businesses and individuals. He built it and is running it from India even through only a small percentage of their customer base is represented there. I want to find out how he’s doing it. Rahul Aggarwal is the founder of Designhill, a creative marketplace for businesses and individuals. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

I haven’t talked about this much but I have a new book coming out in October. The book is full of conversation techniques I’ve learned after 14 years and 2,000 interviews. The book is called Stop Asking Questions. I was interviewed by Tom Boyd of the Creators Are Brands podcast about what’s inside. Check out the conversation. Tom Boyd is the host of Creators Are Brands, where he helps creators unlock their creative power, tell better stories and build brands. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Alice Default is the co-founder of Double, which connects busy executives with experienced part-time assistants and delegation tools. I want to find out why she went from building software to building a service company. Alice Default is the co-founder of Double, which connects busy executives with experienced part-time assistants and delegation tools. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Joining me today is an entrepreneur who had a business that suffered of COVID closures in the restaurant space. So he rebounded with an idea that I think most people expected to fail. I want to find out why he hasn’t. Vitaly Alexandrov is the founder of Food Rocket, super-fast, on-demand grocery delivery.   Vitaly Alexandrov is the founder of Food Rocket, super-fast, on-demand grocery delivery. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Joining me as an entrepreneur who took on the cloud at a time when people were not as enthused about it as I would have expected them to be. And so he looked around and realized that there’s a world of parents who want to teach their kids English but they lack access. So he created an online school that offers immersive English as a second language. Max Azarov is the founder of NovaKid, online English classes for kids. Max Azarov is the founder of NovaKid, online English classes for kids. Sponsored bySEMrush – If you’re doing content marketing of any kind, you need to know about SEMrush. Explore 40+ SEMrush tools and reports to find the best solution to your challenges. Find and fix SEO issues, track your daily ranks for any keyword, manage your editorial planning, discover the top content in your niche, and so much more. Mixergy listeners get to try their GURU level for two weeks, no credit card required. Just go to Mixergy.com/SEMrush to start getting insights for your content marketing. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

I can’t believe that today’s founder created a company that’s in my world, in my space, and I didn’t know it existed. It’s a fantastically successful company with a model that just makes sense. How did I not know that it existed and how could so many of these businesses exist? Shawn Rubel is the founder of Vecteezy, a freemium marketplace for photos and textures, vector illustrations, and high-quality video footage. Shawn Rubel is the founder of Vecteezy, premium photos and textures, vector illustrations, and high-quality video footage. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. SEMrush – If you’re doing content marketing of any kind, you need to know about SEMrush. Explore 40+ SEMrush tools and reports to find the best solution to your challenges. Find and fix SEO issues, track your daily ranks for any keyword, manage your editorial planning, discover the top content in your niche, and so much more. Mixergy listeners get to try their GURU level for two weeks, no credit card required. Just go to Mixergy.com/SEMrush to start getting insights for your content marketing. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Today’s guest figured out that distributing streaming video is becoming more complicate, not less complicated. So he created a way to make it easier for developers. Jon Dahl is the founder of Mux, an API that enables developers to build unique live and on-demand video experiences. Jon Dahl is the founder of Mux, API for video. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

One of the things that new entrepreneurs keep looking for is how to get a technical co-founder. They have an idea but they need somebody to partner with to actually build it. Well, joining me is someone who essentially is a technical co-founder you can hire. Chris Stegner is the founder of Very Big Things. It’s a digital products and services agency. Chris Stegner is the founder of Very Big Things, a digital products and services agency. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

My guest today is someone who came up with a counter-intuitive product that I think a lot of people in my audience can probably really relate to. There comes a point in your life when you’ve got kids, you’re running a business, you’ve got to get up early, and so you don’t want to drink. But, for many people, having a cocktail is a ritual. Well, David Crooch figured out a way to have it both ways. He is the co-founder of Ritual Zero Proof, a true liquor replacement. David Crooch is the co-founder of Ritual Zero Proof, a true liquor replacement. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. Overpass – Transform your sales with the only platform for hiring remote sales experts, monitoring and managing your team, tracking outcomes and measuring success. Think of your sales reps on Overpass as an “in-house” team that works remotely and cost-effectively. The result is faster recruitment time, a shorter learning curve, greater rep longevity, and a healthier bottom line. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

I know so many founders who have had tax compliance issues that drove them crazy. Well, today’s guest has a solution for that. We’ll talk about that and the other insanely companies he’s built. Scott McFarlane is the founder Avalara, tax compliance software. Scott McFarlane is the founder Avalara, tax compliance software. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint