Startup Stories - Mixergy

How does a wristband help a founder build a $169 million company? Ryan Allis is the founder of iContact, a provider of email marketing tools for small businesses. And a company that was recently sold for $169 million to Vocus. Here’s a quote from the last time I interviewed him, “we incorporated in July ’03, lived in the office, slept on futons, cooked on a George Foreman grill, did whatever we had to do to keep expenses low, while we built up revenue and customers, and improved the product.” Those are the challenges for a startup and it was inspiring to hear his story from those days. This time, I want to ask him about the challenges of going from a successful startup to a company that generates tens of millions a year. Ryan Allis is the Co-Founder of iContact, a provider of email marketing tools for small businesses.   Sponsored byRevolution Productions – Do you have a great product, but people aren’t trying it? You might have too much text on your site. Video, more than text, helps people understand what you’ve created and convinces them to buy it. I recommend you go to Revolution-Productions.com. When you do, talk directly to the founder, Anish Patel, and tell him I sent you. He’ll make sure you have a great video that convinces people to buy your product. Walker Corporate Law – Scott Edward Walker is the lawyer entrepreneurs turn to when they want to raise money or sell their companies, but if you’re just getting started, his firm will help you launch properly. Watch this video to learn about him. Grasshopper – Don’t make the mistake of comparing Grasshopper with other phone services. Check out their features and you’ll see why Grasshopper isn’t just a phone number, it’s the virtual phone system that entrepreneurs (like me) love. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Many founders I interviewed on Mixergy told me about how their companies virtually disappeared after they sold them. But 4 years after selling Reddit to Conde Nast, Steve Huffman is so proud of how much its grown that he’d be happy to still own it. I asked him to teach me how he grew his community, why some Y Combinator-backed founders, like him, succeed while others don’t get any traction and why he never resented his co-founder for getting so much attention. I also asked Steve about Hipmunk, the travel site he launched which replaces the spreadsheet-like search results that most travel sites use with a more useful design. Steve Huffman graduated from the University of Virginia with a degree in Computer Science in 2005. Immediately after leaving Virginia, he founded reddit.com with his college roommate, Alexis Ohanian.   Sponsored byShopify – Remember the interview I did about how the founder of DODOCase sold about $1 mil worth of iPad cases in a few months? He used Shopify. It’s dead simple and very effective. Grasshopper – Don’t make the mistake of comparing Grasshopper with other phone services. Check out their features and you’ll see why Grasshopper isn’t just a phone number, it’s the virtual phone system that entrepreneurs (like me) love. Walker Corporate Law – Scott Edward Walker is the lawyer entrepreneurs turn to when they want to raise money or sell their companies, but if you’re just getting started, his firm will help you launch properly. Watch this video to learn about him. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

The founders of Airbnb are guys who couldn’t make rent a few years ago, but they kept turning desperation into creative solutions. In October 2007, eager to make extra money, they noticed that local hotels were booked up because of a conference. So they pumped up some inflatable mattresses and listed their place online as an “air bed and breakfast.” It was quirky and it worked. That little act of creativity became Airbnb, the (profitable) site that allows anyone to list their extra space for rent. This interview is full of examples of that kind of hustle, like how they created and sold cereal called “Obama O’s.” That idea brought in a much-needed $30,000, but more importantly, it impressed investor Paul Graham of Y Combinator, who backed them. They jumped on that opportunity too, seizing every chance they could find to get Graham’s advice. His mentorship helped their company become profitable. Along the way, they got impressive media hits by crafting interesting stories, improved their design by sleeping in their users’ homes and kept changing their product based on feedback. In this interview, they teach you how they did it. Brian Chesky & Joe Gebbia are two of the co-founders of Airbnb. (The third co-founder is Nathan Blecharczyk.) Airbnb is a marketplace for renting space. Their open platform accommodates a ‘couch to a castle’, including vacation rentals, bed and breakfast, private rooms, and entire apartments. Travelers typically save money and get a local experience, while hosts have an easy way to earn extra cash and meet new people.   More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

You listen to my programs because I don’t do the cute “let’s get to know the author” interviews that others are known for. I hunt down information that you can use because I’m passionate about helping you build a business that your great-great-grandkids would admire you for. That’s why I kept digging in this interview. I want you (and me too, frankly) to be able to produce the kind of hits that Seth Godin keeps cranking out, seemingly without breaking a sweat. Not only has Seth created 2 big hit businesses, but he’s a writer who keeps introducing ideas that shape the way people think. In his new book, Linchpin, Seth talks about how to be this prolific. As you’ll hear in my interview, much of it is based on opening up your creativity and learning how to confront your fears, which he says come from your “lizard brain.” Imagine what you could accomplish if you were able to do that. Listen to the full program to find out how. Seth Godin’s latest book is Linchpin. You can buy it here or see what others say about it on this Squidoo lens. He also writes the world’s most popular marketing blog. And is the founder of Squidoo.   More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint