The Small Business Big Marketing Show | Insanely Effective Marketing Ideas show

The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Summary: Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!

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Podcasts:

 How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune. | File Type: audio/mpeg | Duration: 00:53:19

The Henry Jones, located in downtown Hobart, Tasmania, is an internationally recognised 5-star hotel ... and for good reason. It's an amazing product in an equally amazing location. It was the brainchild of my guest today - Richard Crawford - who along...

 The GFC forced this financial adviser to fully embrace content marketing. | File Type: audio/mpeg | Duration: 00:48:10

Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of ...

 How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D! | File Type: audio/mpeg | Duration: 00:51:40

In this episode of Funny Business, AG and I talk about the value of trade shows, the importance of key messages, why Timbo moved away from iPhone to a HTC One, the importance of simplification plus how to get speaking gigs. Enjoy!

 Matthew Michalewicz founded, built & sold Australia’s 3rd fastest growing company in 2012. | File Type: audio/mpeg | Duration: 00:44:48

This is one of those interviews that could have gone on for much longer than the allocated 30-ish minutes. You see, Matthew Michalewicz is one smart guy. In 2005, Matthew co-founded SolveIT Software, an Australian software company.

 How to represent your country AND the importance of a copywriter! | File Type: audio/mpeg | Duration: 00:44:35

Mick Colliss is an author, writer, rugby commentator, emcee, guest speaker and modern day poet. He was also the vice captain of the first ever Australian Sudoku team and travelled to India to represent Australia at the World Sudoku Championships. Oh,

 Jim’s Mowing Founder Jim Penman talks branding, customer service and marketing. | File Type: audio/mpeg | Duration: 00:47:25

Jim Penman started Jim's Mowing (the first franchise of the Jim's Group) as a part-time gardening business while he completed his PhD in History. It went full time in 1982 and was franchised in 1989. Currently, there are over 2,

 A behind-the-scenes look at marketing The Voice – Australia’s #1 rating TV show. | File Type: audio/mpeg | Duration: 00:34:23

The Voice is currently Australia's most popular TV show ... and Adrian Swift is responsible for making it that way on the Nine Network. In this revealing fireside chat, Adrian takes us behind-the-scenes of how The Voice is marketed,

 Attention content marketers … How to get clear on your editorial mission. | File Type: audio/mpeg | Duration: 00:31:57

Content marketing is the new marketing black ... I think most motivated small business owners are on to this important marketing fact by now. It's possibly the best marketing strategy for helping small business owners share that mountain of knowledge t...

 How to create marketing to attract amazing staff with The Physio Co’s Tristan White. | File Type: audio/mpeg | Duration: 00:44:17

Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for 4 consecutive years in it’s 9 yea...

 Red Balloon’s Naomi Simson talks happiness. | File Type: audio/mpeg | Duration: 00:39:43

Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.

 How to enter a crowded market place. | File Type: audio/mpeg | Duration: 00:53:49

Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from,

 How to market a professional services business with Heather Smith. | File Type: audio/mpeg | Duration: 00:49:07

Ever wondered how to market a professional services business? I mean like really market one - in a clever, effective way that doesn't cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent ...

 Comfort zone danger, spell-check drama, existing clients are best plus marketing tips from Vietnam. | File Type: audio/mpeg | Duration: 00:42:03

It's time for another round of Funny Business with Timbo and AG. This time: - - Timbo shares a recent happening with a Scoopon experience. - We discuss those embarrassing moments when spell check lets you down.

 V8 Supercars’ CEO explains how important knowing your tribe is. | File Type: audio/mpeg | Duration: 00:39:52

David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in Launceston, Tasmania as a guest of Microsoft Office 365 .

 Stop waiting for your website to be perfect and get on with it! | File Type: audio/mpeg | Duration: 00:47:34

This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother's parent's deck! That was 15 years ago ... and now it's cleaning up (excuse the bath jokes, they're unavoidable!

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