The Six Figure Photography Podcast With Ben Hartley: Photography Marketing | Improve Photography | Sprouting Photographer

Have you ever been told that you're too expensive? Do you ever wonder how to compete with "cheap" photographers who offer their services for nothing? Today I'd like to introduce you to Bradford Rowley. Bradford runs three successful studios and is one of the most expensive portrait artists in the country. In this episode we talk about how Bradford built a multi million dollar photography business, the key lessons he learned along the way, and the secret to competing with cheap photographers. What You'll Learn * How to stop being busy and start being profitable * Where to invest your photography profits for maximum growth * Why the photography business is one of the best kept secrets * How to compete in a crowded photography market   Resources Mentioned Bradford Portraits Million Dollar Photographer Blog The 4 Hour Work Week by Tim Ferris The Ultimate Sales Letter by Dan Kennedy Advertising Secrets Of The Written Word by Joseph Sugarman Awaken The Giant Within by Tony Robbins Motivation To Move Podcast

Have you ever felt limited in how much you could charge because of where you live? Luke and Cat are two wedding photographers from Texas who are earning over six figures a year from their photography business, despite the fact that they live in a small town. Discover how these two went from photographing cattle to booking $10,000 weddings.   What You'll Learn * When to quit your day job and go full time with photography * How to make your photography business stand out from your competition * How Luke and Cat reward their clients for spending more * Why you shouldn't make concessions for your clients * Weird facts about cattle   Resources Mentioned Richard Photo Lab Cheryls Cookies Smart Albums Kiss Wedding Books Red Flag Video Life and Craft Workshop

A few weeks ago I traveled to Bend, OR to teach a class on videography at the studio of the crazy talented Julia Kelleher. Julia is a super star in the newborn photography world and a regular on Creative Live. I sat down with her after we wrapped up to hear more of her story and talk about how to run a successful photography studio. Julia held nothing back during our talk and delivered 40+ mins of amazing advice. Even if you're not a newborn photographer or own a studio, you'll get a ton of value from this interview.   What You'll Learn * What Julia believes is the kiss of death for any photography business * How she found her style and what you can do to find yours * How she persuades her clients to buy prints over digital files * Why controlling the experience is critical for post sales success * How a top tier photographer handles common sales objections * How Julia structures post sale appointments to get her clients to take action * Why raising your rates isn't always the best way to make more money   Resources Mentioned PhotoVision Grayscale Card Pro Select Influence Studio Cloud Jewel Images Jewel Education

Not having persuasive copy on your website that connects with your visitors is one of the largest missed opportunities I see photographers make with their marketing. So this week I sat down with Kimberly Houston, a professional copywriter that has been helping photographers and other creative professionals differentiate themselves through copy since 2005, to talk about what copywriting is and why it's so important.   What You'll Learn * The CRITICAL mistake that most photographers makes with their copy and how to fix it * How to create unifying copy even if you serve multiple niches * How to develop and communicate your unique selling proposition * Where to learn to write better copy if you can't afford a copywriter   Resources Mentioned http://kimberlydhouston.com/sfp/ http://copyblogger.com