The Six Figure Photography Podcast With Ben Hartley: Photography Marketing | Improve Photography | Sprouting Photographer show

The Six Figure Photography Podcast With Ben Hartley: Photography Marketing | Improve Photography | Sprouting Photographer

Summary: Ben Hartley, an award winning wedding photographer and photography educator, talks with other industry experts about how to market and grow your photography business.

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  • Artist: Ben Hartley: International Wedding Photographer, Photography Educator and Marketing Expert

Podcasts:

 SFPP 78: How Photographers Can Pay Less Taxes Featuring Andrew Jordan | File Type: audio/mpeg | Duration: 44:28

In this Episode, Andrew and I talk about how he got started in public accounting, why he became interested specifically in small businesses, and how he was inspired to start Big Picture CPA when he found that his family photographer had paid $3k more in taxes than he should have. His former CPA just didn’t understand the specific rules that apply to photographers. Andrew now teaches photographers across the country how to use technology to spend less effort on their bookkeeping and how to save thousands on their taxes. Resources Mentioned Quickbooks - Sign up for QuickBooks through Andrew and receive a free half hour training session by emailing Andrew@cpaforphotographers.com! Expensify Bill.com MileIQ Sponsors Gifyyy Booth Freedom Edits

 SFPP 77: How Brandon Stiles Went From Earning $5,000 Per Year To $100,000 In 13 Months | File Type: audio/mpeg | Duration: 46:09

In this episode, Brandon and I talk about education, our experiences in college and the amount that is out there for anyone to just go take. Brandon discusses what he learned in his failures to motivate him to read 100 books in 13 months and hundreds of hours of mentors which lead to his digital marketing business that produced his first $100,000 of revenue. Brandon shares some of his favorite books and why they were so important to him in building his business. Resources Mentioned Brandon Stiles Website 100 Books Sponsors Gifyyy Booth Freedom Edits

 SFPP 76: What Makes Something Successful With Jake Berg | File Type: audio/mpeg | Duration: 39:44

Joining me on the show today is Jake Berg, the founder of Dubsado! Jake’s passions lie in what makes something successful. Growing up he tried many many different ideas and most of them failed even though it seemed like he put all the right ingredients in. Then he noticed businesses that seemed to have the exact setup as him... but instead of failing, ended up flourishing. In this episode, Jake and I discuss the differences between successful businesses and business that fail and why he created his client management software, Dubsado. Resources Mentioned Dubsado Sponsors Gifyyy Booth Freedom Edits

 SFPP 75: On Demand Professional Photography With Jen Loong | File Type: audio/mpeg | Duration: 40:08

Jen Loong is the founder of WanderSnap, a service that connects families and businesses with local creatives to capture everyday photos, videos, and moments across over 45 different cities.    In this episode, Jen and I discuss how WanderSnap helps businesses create original content for life. She explains that WanderSnap is comprised of a community of creatives, and started by serving families and moms and then eventually started helping small and medium-sized companies to curate original content affordably. They partner with local creatives and provides them with full freedom to define their worth, price point, and time, whereas other “middle-man” companies dictate the worth of each creative. Resources Mentioned Wandersnap Sponsors Gifyyy Booth Freedom Edits

 SFPP 74: Growth By Referrals With Stacey Brown Randall | File Type: audio/mpeg | Duration: 46:00

Joining me on today's show is Stacey Brown Randall! Stacey is the creator of Growth By Referrals, an online program that helps solopreneurs and small business owners generate referrals without asking or feeling inauthentic. On this episode, Stacey and I discuss how her first business failed and what she did to build her new business which lead to her creating this referral process that helped grow her business at a crazy rate. She explains where referrals come from and the 5 essential steps you have to follow to continue to get referrals from people in the industry, and past clients. Resources Mentioned Growth By Referrals Growth By Referrals System Sponsors Gifyyy Booth Freedom Edits

 SFPP 73: Guerrilla Style Marketing With Ross Daniels | File Type: audio/mpeg | Duration: 41:14

Every so often I like to bring on a photographer who is in the thick of it... Hustling hard, figuring it out, and making waves. In today's episode, I talk to Ross Daniels, a wedding photographer on the rise in Aspen, CO. Ross and I talk about the unique challenges of his dense destination location, and the great lessons he has learned along the way while continuing to build his photography business like… * How to appeal to high-end clients (think 3-4 million dollar weddings!) * What it takes to dominate in a destination location * Guerrilla style marketing to separate yourself from the masses * Staying in your lane and curating your website Resources Mentioned Ross Daneils Photography Sponsors Gifyyy Booth Freedom Edits

 SFPP 72: Talking Gear With Paul Friedman | File Type: audio/mpeg | Duration: 38:09

Today's guest is Paul Friedman! Paul is a photographer and the founder of LensProToGo, a website that rents cameras, lenses, and other gear to professional and amateur photographers, videographers and filmmakers. Paul has a wide and varied perspective to offer to fellow photographers, including an understanding of gear quality and common questions + challenges they face with their equipment. In this episode, Paul and I chat about Paul’s journey as a photographer, and how he took his passion to the next level by starting LensProToGo. Paul’s mission is to help other photographers and discusses a new sponsorship program that he just launched called EQUIP. EQUIP provides free short-term gear rentals to individuals or organizations that do not have the funds to rent what they need. He also answers the question every photographer wants to know; when to buy and when to rent lenses and camera bodies? Resources Mentioned LensProToGo Website EQUIP program Sponsors Gifyyy Booth Freedom Edits

 SFPP 71: How To Protect Yourself Legally With Annette Stepanian | File Type: audio/mpeg | Duration: 46:37

Joining me on the show today is Annette Stepanian! Annette is an attorney and business strategist who equips other creative professionals and small business owners with the legal + business knowledge needed to confidently start and grow their businesses.  After 5 years of practicing litigation at a national law firm in San Francisco, she took a leap of faith and started her own creative business. Today, through one-on-one services, contract templates, online training and her Office Talk podcast, Annette strives to make the law practical, approachable, and dare I say it – even a little fun. In this episode, Annette and I cover how to set yourself up for success legally when writing your business contract + the biggest pitfalls she sees in the wedding industry (and how you can avoid them). She also answers the commonly asked question of what to do when a client wants to make changes to your contract. Resources Mentioned Annette Stepanian's Website Office Talk Podcast Instagram Facebook Twitter Pinterest Sponsors Gifyyy Booth Freedom Edits

 SFPP 70: How To Use Facebook Live To Get More Clients With Camberley Woods | File Type: audio/mpeg | Duration: 56:42

Joining me on the podcast today is Camberley Woods! In this episode, Camberley and I chat about the incredible power behind live content and the best type of Facebook Live videos for photographers. She covers how to explode your views on Facebook Live and how to use FB Live to get clients. Resources Mentioned Facebook Live Outline FB Live Lab Group Sponsors Gifyyy Booth Freedom Edits

 SFPP 69: High Impact Marketing With Lauren Pawell | File Type: audio/mpeg | Duration: 45:18

Meet Lauren Pawell. Lauren helps entrepreneurs generate (and nurture) more leads through their websites. Through her company, Bixa Media, she offers one-on-one consulting as well as done-for-you services.

 As an online marketing strategist, Lauren has been featured on Copyblogger, Videofruit and Thrive Global, as well as appeared as a guest expert on Highbrow, The Office Talk Podcast, Live In The Feast, The Food Entrepreneur Summit, Teach What You Do, Nail Your Brand Camp, and Blissful Bites. In this Episode, Ben and Lauren discuss her focus on high impact marketing efforts and how she came to serve small businesses. She answers why lead-nurturing is equally as important as lead generation (if not more), and how to leverage the power of content creation to get new leads to know, like and trust you so that they eventually buy from you. Resources Mentioned Freelance To Freedom Book Giveaway Bixa free Facebook community ConvertKit Mailchimp Drip Active Campaign Dubsado ShootQ Sponsors Gifyyy Booth Freedom Edits

 SFPP 68: Freelance To Freedom With Vincent Pugliese | File Type: audio/mpeg | Duration: 45:15

Meet Vincent Pugliese. He’s been a professional sports photographer for the past 23 years and has shot everything from the Super Bowl to the World Series. Vincent is also the author of a new book called Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom. In this episode, Vincent discusses his experience of becoming a photographer and how breaks down how he got to where he is today. Resources Mentioned Freelance To Freedom Book Giveaway Buy Freelance To Freedom Book

 Hart to Heart: What Tech Would You Recommend To Use During IPS Meetings? | File Type: audio/mpeg | Duration: 11:40

In this episode of Hart to Heart, I talk about my favorite piece of tech to use during IPS meetings.

 SFPP 67: Talking Wedding Photography With Kevin Pengelly | File Type: audio/mpeg | Duration: 38:40

In this episode, Kevin and I discuss how Kevin grew his wedding photography business, some of the problems he faced, and his experiences of problem-solving and remaining professional during weddings. Resources Mentioned Kevin Pengelly's Website Kevin Pengelly's Instagram Kevin Pengelly's Twitter Kevin Pengelly's Facebook

 SFPP 66: How To Grow A Portrait Studio With Alison Winterroth | File Type: audio/mpeg | Duration: 49:28

Joining me on today's episode is Alison Winterroth! Alison Winterroth is a portrait photographer in the Tampa, Fl area. Her specialty is pregnant mothers and sweet newborn babies. Alison has become known for her light and airy style and her bright 750 square foot studio has become a destination for families in the Central Florida area. In this episode, Alison and I discuss what it took for her to create a successful portrait business. We touch on some of the things she did to gain inquiries, how she built her website, as well as advice for other photographers on finding their own style + figuring out how to separate yourself from your competition. Resources Mentioned Alison Winterroth Website Alison Winterroth Instagram Click and Company Course Sponsors Freshbooks - Small business accounting software that makes billing easy + painless

 SFPP 65: Mastering IPS With Dorie Howell | File Type: audio/mpeg | Duration: 46:44

Joining me on today's episode is Dorie Howell! Dorie has a photography education site that helps photographers start + develop profitable businesses. Her focus is on pricing, sales, customer service and client experience using In Person Sales. She has a Facebook group that has 50k+ members and also has a paid membership site. In this episode, Dorie and I talk about the importance of in-person sales and how to get started incorporating it into your business. Resources Mentioned IPS Mastermind Sponsors Freshbooks - Small business accounting software that makes billing easy + painless

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