The Solopreneur Hour Podcast - First 50 Episodes

Derek Halpern of Socialtriggers.com is trying to bridge the gap between what science knows, and what business does.  Every relationship is a “transaction” of some sort, and the study of the psychology of why people “say yes” is fascinating and very relevant to being a Solopreneur. People will say that there’s an “art” to connecting with people.  Well, there’s a science as well.  In this hour, Derek and I talk about some of the science behind the psychological triggers that cause people to buy. We touched on a ton of topics, including body language, connecting with people, how to skip to the front of the line, and how to be treated like the VIP that you are, especially in the airport. Find out what the F.O.R.M. Method is.  Find out whether you’re Audible, Visual, or Kinesthetic. Links: The Drafting Technique  – How to reach out to a journalist:  https://socialtriggers.com/the-drafting-technique/  How to email influential people and get responses: https://socialtriggers.com/email-influential-people/  Books: How to Make People Like you in 90 Seconds or Less (Free Audiobook from audible at solohourbook.com) Pick up and read it book: How to Make People Like You in 90 Seconds or Less

Derek Halpern of Socialtriggers.com is trying to bridge the gap between what science knows, and what business does.  Every relationship is a “transaction” of some sort, and the study of the psychology of why people “say yes” is fascinating and very relevant to being a Solopreneur. People will say that there’s an “art” to connecting with people.  Well, there’s a science as well.  In this hour, Derek and I talk about some of the science behind the psychological triggers that cause people to buy. We touched on a ton of topics, including body language, connecting with people, how to skip to the front of the line, and how to be treated like the VIP that you are, especially in the airport. Find out what the F.O.R.M. Method is.  Find out whether you’re Audible, Visual, or Kinesthetic. Links: The Drafting Technique  – How to reach out to a journalist:  http://socialtriggers.com/the-drafting-technique/  How to email influential people and get responses: http://socialtriggers.com/email-influential-people/  Books: How to Make People Like you in 90 Seconds or Less (Free Audiobook from audible at solohourbook.com) Pick up and read it book: How to Make People Like You in 90 Seconds or Less

Today’s guest is Franco Gonzalez, who I affectionately call “The Charlie Hustle of Marketing”. (Francofanpage.com)  First of all, Franco is a MACHINE.  His “motor” to provide content and great value to his students and business partners is legendary.  Born to a blue-collar family that equated callouses on their hands to “work”, his musical and sports childhood instilled a “drive” and “hustle” in him that is rarely recreated. In this great conversation, Franco shares how he got over his fears of leaving a job that he’d trained 8 years to do, what happened when he discovered how he could make money working from home, and the true secret to financial success by being a selfless leader.  He shares that he FAILS every single day, but each failure is a learning process.  In his journey, if he had to completely break it down, here’s the secret to success: 1.  Understand the basic principles of your chosen niche.  Study study study.  Master the Fundamentals. (i.e..go to conventions, etc…) 2.  Understand that marketing and success is about pleasing your audience. How can you best SERVE your customer.  It’s not about you. About Strangers:  “Strangers are just friends you haven’t met yet” Franco’s ancient philosophy about “haters” (told to him by a guru a the top of a mountain) :  “They hate ya cause they ain’t ya!” You’ve got to take action:  “You don’t have to get it right…you have to get it going.” We got into a TON of resources at the end of the show: Download the 10 KILLER Resources for EVERY Solopreneur’s Toolkit at https://solohour.com To connect with Franco and find out more information about how you can join him and be mentored by him, simply TEXT the word “freedom” to 661-349-8154. Jerry Seinfeld:  https://comediansincarsgettingcoffee.com 22 Social https://22social.com Lead Pages: https://www.dawnmarrs.com/leadpages

Today’s guest is Franco Gonzalez, who I affectionately call “The Charlie Hustle of Marketing”. (Francofanpage.com)  First of all, Franco is a MACHINE.  His “motor” to provide content and great value to his students and business partners is legendary.  Born to a blue-collar family that equated callouses on their hands to “work”, his musical and sports childhood instilled a “drive” and “hustle” in him that is rarely recreated. In this great conversation, Franco shares how he got over his fears of leaving a job that he’d trained 8 years to do, what happened when he discovered how he could make money working from home, and the true secret to financial success by being a selfless leader.  He shares that he FAILS every single day, but each failure is a learning process.  In his journey, if he had to completely break it down, here’s the secret to success: 1.  Understand the basic principles of your chosen niche.  Study study study.  Master the Fundamentals. (i.e..go to conventions, etc…) 2.  Understand that marketing and success is about pleasing your audience. How can you best SERVE your customer.  It’s not about you. About Strangers:  “Strangers are just friends you haven’t met yet” Franco’s ancient philosophy about “haters” (told to him by a guru a the top of a mountain) :  “They hate ya cause they ain’t ya!” You’ve got to take action:  “You don’t have to get it right…you have to get it going.” We got into a TON of resources at the end of the show: Download the 10 KILLER Resources for EVERY Solopreneur’s Toolkit at http://solohour.com To connect with Franco and find out more information about how you can join him and be mentored by him, simply TEXT the word “freedom” to 661-349-8154. Jerry Seinfeld:  http://comediansincarsgettingcoffee.com 22 Social http://22social.com Lead Pages: http://www.dawnmarrs.com/leadpages

Learn about Rick at https://rickmulready.com/rick-mulready-about/ Rick Mulready is the host of the Inside Social Media, an amazing podcast that interviews the heads of social media for the biggest brands in the world. Rick came from a corporate background working for large brands, and evolved into a Facebook Ads Expert, starting his own brand and his podcast helping businesses with Facebook Ad Campaigns. He had a huge debt, and hustled for 2 years to pay it down and get completely out of debt.  Learn his secrets in this show. Get an amazing free gift from Rick at rickmulready.com/solohour    

Learn about Rick at http://rickmulready.com/rick-mulready-about/ Rick Mulready is the host of the Inside Social Media, an amazing podcast that interviews the heads of social media for the biggest brands in the world. Rick came from a corporate background working for large brands, and evolved into a Facebook Ads Expert, starting his own brand and his podcast helping businesses with Facebook Ad Campaigns. He had a huge debt, and hustled for 2 years to pay it down and get completely out of debt.  Learn his secrets in this show. Get an amazing free gift from Rick at rickmulready.com/solohour    

Natalie Sisson was the co-Founder of the successful startup Fundrazr when she packed it in, and packed up and decided to travel the world. That was over 3.5 years ago, and she’s still traveling!  She’s built a mega-successful online brand and has now been traveling (with no permanent home) teaching, podcasting, and writing.  We spend an hour chatting like old friends, even though we’ve just met. Sitting in San Diego “clinking” plastic wine glasses, we talked about her journey as the blogger of Womenz World to the evolution of The Suitcase Entrepreneur as a brand. Natalie mentioned the best ways to get “traction on your blog, and how to ensure you profit from every online course you design. We mentioned a million cool resources and links, including these: The You Economy – Tara Gentile https://www.taragentile.com/indie-economics/  Fundrazr – https://fundrazr.com/  Infusionsoft  – https://infusionsoft.com Get Response – https://getresponse.com Tweet Adder – https://www.itsaboutsocial.com/twitter Hootsuite – https://www.hootsuite.com Blogworld / New Media Expo – https://nmxlive.com/2014-lv/  Allie Brown Shine conference – https://www.alibrown.com/ab/live-events/  https://suitcaseentrepreneur.com @nataliesisson – twitter.com/nataliesisson https://www.Godaddy.com bizspora.com – https://www.bizpora.com/  leadpages – https://www.leadpages.net/products/  Commentcast – https://marti.ca/  Subscribe and Follow – https://theaudacitytopodcast.com/product/social-subscribe-and-follow-icons-wordpress-plugin/  FlightFox – https://flightfox.com/ 

Natalie Sisson was the co-Founder of the successful startup Fundrazr when she packed it in, and packed up and decided to travel the world. That was over 3.5 years ago, and she’s still traveling!  She’s built a mega-successful online brand and has now been traveling (with no permanent home) teaching, podcasting, and writing.  We spend an hour chatting like old friends, even though we’ve just met. Sitting in San Diego “clinking” plastic wine glasses, we talked about her journey as the blogger of Womenz World to the evolution of The Suitcase Entrepreneur as a brand. Natalie mentioned the best ways to get “traction on your blog, and how to ensure you profit from every online course you design. We mentioned a million cool resources and links, including these: The You Economy – Tara Gentile http://www.taragentile.com/indie-economics/  Fundrazr – https://fundrazr.com/  Infusionsoft  – http://infusionsoft.com Get Response – http://getresponse.com Tweet Adder – http://www.itsaboutsocial.com/twitter Hootsuite – http://www.hootsuite.com Blogworld / New Media Expo – http://nmxlive.com/2014-lv/  Allie Brown Shine conference – http://www.alibrown.com/ab/live-events/  http://suitcaseentrepreneur.com @nataliesisson – twitter.com/nataliesisson http://www.Godaddy.com bizspora.com – https://www.bizpora.com/  leadpages – http://www.leadpages.net/products/  Commentcast – http://marti.ca/  Subscribe and Follow – http://theaudacitytopodcast.com/product/social-subscribe-and-follow-icons-wordpress-plugin/  FlightFox – https://flightfox.com/ 

Pop Quiz: Who’s a single mom with three kids that has made multi-million dollars in two companies, an author, and continues to inspire solopreneurs all over the world? Lisa DeMayo, that’s who.  Lisa is a top income earner at Isagenix, a network marketing company. Listen to her story of adversity and how she combated a tough childhood to end up one of the top trainers in the world. Lisa Discovered Network Marketing at the age of 18.  When all of her friends were partying, she was focused on improving herself with personal development books.  She saved all of her money to go to personal development workshops.  She discovered everything in the self help section of her closest bookstore, which is pretty impressive for an 18 year old. At the age of 19, she was already sick and tired of being sick and tired, which is something we hear a LOT of in the Solopreneur space. She subscribes to the “Be, Do, Have” model. “Be” – A way of being.  Loving Trusting Giving Generous – Be that way all the time.  You make a choice.  Who are you and how do you operate? “Do” –  going for the job that’s more challenging.  Being uncomfortable.  Exposing your insecurity.  Helping other people. Making the sacrifices in her early 20’s.  Get up earlier. “Have” –   What will you accomplish, and by when? Make a goal with a deadline. Own your own home, finish a workout, etc. Lisa’s New Book:  The Art of Getting What You Want, available Oct. 1 2013 on Amazon CLICK HERE TO GET THE BOOK: The Art of Getting What You Want: How to Cultivate the Happiness, Health, and Wealth You Desire If you buy 10 books, you get 4 free months of coaching with Lisa!  That’s an insane deal! She said so many profound things in this show, but I’ll try to pull out a few: “Tomorrow is a projected reality.  It doesn’t exist for any one of us.  You don’t know.  With death, we take everything with us.” “Most people’s fear is future based.” “If you don’t hit your goal, it’s just feedback.  Re-adjust and reevaluate.” (We heard that on the David Roth episode:  “There is no success or failure…just feedback”) “Allow other people to shine” “Giving it all away is the power” Apps Lift Books The Road Less Traveled, Timeless Edition: A New Psychology of Love, Traditional Values and Spiritual Growth The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It StrengthsFinder 2.0 Get a free audiobook of your choice by clicking here.

Pop Quiz: Who’s a single mom with three kids that has made multi-million dollars in two companies, an author, and continues to inspire solopreneurs all over the world? Lisa DeMayo, that’s who.  Lisa is a top income earner at Isagenix, a network marketing company. Listen to her story of adversity and how she combated a tough childhood to end up one of the top trainers in the world. Lisa Discovered Network Marketing at the age of 18.  When all of her friends were partying, she was focused on improving herself with personal development books.  She saved all of her money to go to personal development workshops.  She discovered everything in the self help section of her closest bookstore, which is pretty impressive for an 18 year old. At the age of 19, she was already sick and tired of being sick and tired, which is something we hear a LOT of in the Solopreneur space. She subscribes to the “Be, Do, Have” model. “Be” – A way of being.  Loving Trusting Giving Generous – Be that way all the time.  You make a choice.  Who are you and how do you operate? “Do” –  going for the job that’s more challenging.  Being uncomfortable.  Exposing your insecurity.  Helping other people. Making the sacrifices in her early 20’s.  Get up earlier. “Have” –   What will you accomplish, and by when? Make a goal with a deadline. Own your own home, finish a workout, etc. Lisa’s New Book:  The Art of Getting What You Want, available Oct. 1 2013 on Amazon CLICK HERE TO GET THE BOOK: The Art of Getting What You Want: How to Cultivate the Happiness, Health, and Wealth You Desire If you buy 10 books, you get 4 free months of coaching with Lisa!  That’s an insane deal! She said so many profound things in this show, but I’ll try to pull out a few: “Tomorrow is a projected reality.  It doesn’t exist for any one of us.  You don’t know.  With death, we take everything with us.” “Most people’s fear is future based.” “If you don’t hit your goal, it’s just feedback.  Re-adjust and reevaluate.” (We heard that on the David Roth episode:  “There is no success or failure…just feedback”) “Allow other people to shine” “Giving it all away is the power” Apps Lift Books The Road Less Traveled, Timeless Edition: A New Psychology of Love, Traditional Values and Spiritual Growth The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It StrengthsFinder 2.0 Get a free audiobook of your choice by clicking here.

Do you believe every experience teaches you something? Is there ever such a thing as success or failure? In episode 10 the delightful and intelligent Dawn Marrs Ortiz returns to The Solopreneur Hour; she and I answer these questions and we discuss the top 8 steps needed to become a successful solopreneur.  There is so much meat in this show; every single one of the eight steps carries tremendous value, so here’s a quick glimpse of each one: 1: Discover Your Passion  Don’t worry about what you know or what you’ve done, think about what you LOVE. Have you stayed up all night working on something and hardly noticed it was 4am? THAT is your passion. 2: Immerse yourself in the culture: dive on in. Three questions to ask yourself about the thing you love: who’s who of that world? What are the top blogs/forums? Where do you go to get the latest info? Answer those and then dive into each. 3: Seek knowledge. Wisdom isn’t just for the Buddhas of the world. Find out whatever you can and go wherever you have to go to learn EVERYTHING about your topic. This is what the greats do to become great. 4: Make the decision to TAKE (imperfect) ACTION!!! Nothing gets done without action. You’re a hustler, now show it. Take your knowledge from the previous three steps and put it into action.  You’ve gotta pull the trigger at some point. 5: Surround yourself with leaders.  Relationships, relationships, relationships. This is the only thing that matters: build relationships, especially with the leaders of your industry.  YOU are the product of the 5 people you spend the most time with. 6: Take MORE action. Action begets more action so take some now and commit to continually doing so. Make your actions based on your knowledge and what you’ve learned so far, and GO. 7. Show gratitude.  Find something to be grateful for on a daily basis: this one simple act can shift your life in ways you can’t begin to imagine.  Try this exercise: Everytime you sit down to a meal with a friend or family, have everyone say (out loud) 2 things you were grateful for that day, 1 thing you were good at, and 1 thing you’re looking forward to.  You’ll be surprised how it makes you feel. 8. Give back. This one is beyond important: what could you pass on today to help someone else? Knowledge, money, time? Whatever someone has given to you in the past, pay it forward today. Take each step one by one and I know you’ll find a way to make a living doing what you love. These eight steps are absolutely key for any solopreneur’s success. If you’re looking to put number 5 into action and surround yourself with another leader, find Dawn Marrs on Facebook and Twitter: https://www.facebook.com/dawnmarrs https://twitter.com/dawnmarrs Resources from this episode: http://disruptivethinkers.org Get your FREE audiobook of your choice at:  http://solohourbook.com    

Do you believe every experience teaches you something? Is there ever such a thing as success or failure? In episode 10 the delightful and intelligent Dawn Marrs Ortiz returns to The Solopreneur Hour; she and I answer these questions and we discuss the top 8 steps needed to become a successful solopreneur.  There is so much meat in this show; every single one of the eight steps carries tremendous value, so here’s a quick glimpse of each one: 1: Discover Your Passion  Don’t worry about what you know or what you’ve done, think about what you LOVE. Have you stayed up all night working on something and hardly noticed it was 4am? THAT is your passion. 2: Immerse yourself in the culture: dive on in. Three questions to ask yourself about the thing you love: who’s who of that world? What are the top blogs/forums? Where do you go to get the latest info? Answer those and then dive into each. 3: Seek knowledge. Wisdom isn’t just for the Buddhas of the world. Find out whatever you can and go wherever you have to go to learn EVERYTHING about your topic. This is what the greats do to become great. 4: Make the decision to TAKE (imperfect) ACTION!!! Nothing gets done without action. You’re a hustler, now show it. Take your knowledge from the previous three steps and put it into action.  You’ve gotta pull the trigger at some point. 5: Surround yourself with leaders.  Relationships, relationships, relationships. This is the only thing that matters: build relationships, especially with the leaders of your industry.  YOU are the product of the 5 people you spend the most time with. 6: Take MORE action. Action begets more action so take some now and commit to continually doing so. Make your actions based on your knowledge and what you’ve learned so far, and GO. 7. Show gratitude.  Find something to be grateful for on a daily basis: this one simple act can shift your life in ways you can’t begin to imagine.  Try this exercise: Everytime you sit down to a meal with a friend or family, have everyone say (out loud) 2 things you were grateful for that day, 1 thing you were good at, and 1 thing you’re looking forward to.  You’ll be surprised how it makes you feel. 8. Give back. This one is beyond important: what could you pass on today to help someone else? Knowledge, money, time? Whatever someone has given to you in the past, pay it forward today. Take each step one by one and I know you’ll find a way to make a living doing what you love. These eight steps are absolutely key for any solopreneur’s success. If you’re looking to put number 5 into action and surround yourself with another leader, find Dawn Marrs on Facebook and Twitter: https://www.facebook.com/dawnmarrs https://twitter.com/dawnmarrs Resources from this episode: https://disruptivethinkers.org Get your FREE audiobook of your choice at:  https://solohourbook.com    

Founder of SmartPassiveIncome.com, Super-dad, and all around good dude Pat Flynn is on Episode 9 of The Solopreneur Hour Podcast. You’ve heard about Pat on a million other shows, so if you want to learn more about Pat, here’s his story: http://www.smartpassiveincome.com/about/.  Instead of covering that same information over, we dug into some different areas, like how you can re-purpose your content, how to fight the fear of changing careers or leaving the one you’ve been trained in, the beauty of mastermind groups, how to make a killer eBook, and loads of other nuggets. We also talked about Men’s fashion and how a lot of men aren’t paying attention to it like they should, and a KILLER way to stay focused throughout the work day.  Useful Links: FREE Audiobook Internet Business Mastery Podcast Trunk Club eBooks The Smart Way RealMenRealStyle.com Evernote Breakthrough Blogging Thanks Pat! Love Pat on the Show?  Send him a “Thanks” by clicking this link and sending him a tweet! 

Founder of SmartPassiveIncome.com, Super-dad, and all around good dude Pat Flynn is on Episode 9 of The Solopreneur Hour Podcast. You’ve heard about Pat on a million other shows, so if you want to learn more about Pat, here’s his story: https://www.smartpassiveincome.com/about/.  Instead of covering that same information over, we dug into some different areas, like how you can re-purpose your content, how to fight the fear of changing careers or leaving the one you’ve been trained in, the beauty of mastermind groups, how to make a killer eBook, and loads of other nuggets. We also talked about Men’s fashion and how a lot of men aren’t paying attention to it like they should, and a KILLER way to stay focused throughout the work day.  Useful Links: FREE Audiobook Internet Business Mastery Podcast Trunk Club eBooks The Smart Way RealMenRealStyle.com Evernote Breakthrough Blogging Thanks Pat! Love Pat on the Show?  Send him a “Thanks” by clicking this link and sending him a tweet! 

Greetings, and welcome to episode 8.  Make sure you grab your free resource guide from the form above.  Onto the guest! Find David at http://getstirredup.com Check out Cereality, which David and his partner Rick created: David Roth is a serial entrepreneur.  Yes…I said entrepreneur. He starts companies and sells them. He is a brand leader and visionary, and what he has to say in this episode will change your life.  Tools and techniques from the biggest brands in the world work just as well for your and your solopreneurial ventures.  Get your notebook out for this one. David has a Masters degree from Harvard, and studied at the New England Conservatory of Music.  He’s been featured on CNN, the Today Show, and more media outlets than you can shake a stick at.  This is one smart dude. David was essentially born an entrepreneur.  It ran in the family. His dad owned a very successful mattress company when he was a kid, only to see it burn to the ground.  Overcoming adversity is rarely a detractor for an entrepreneur…we learn the lesson and move on. We had an awesome chat, including what it was like to have this killer education and a great job, but feel completely unfulfilled.  Find out how he lives by the credo “I’m Going to Invent My Life”, and what he did that would make most people envious. He’s an action taker…he knows what he wants, and makes it happen. Remember, we are 100% Responsible For Our Own Happiness! When you listen to this episode, pay special attention to the fact that, even though he’s speaking of entrepreneurship, how relevant and parallel it is to what we do as solopreneurs.  Someone asked me on Facebook if I could outline the steps to becoming a solopreneur…well, they are in this show! Learn why David doesn’t think any new venture can be measured as a success or failure, and why he believes there’s always a lesson in every action. We talk extensively about The Four Key Points of Innovation, which you can dig into more detail at http://getstirredup.com * The Brand Serves as the outline. * The Experience Delivers the Results * The Conversation Sustains the Promise * The Idea Stewards are Visible and Vigilant Bring who you are, to what you do.   Be transparent.  Be honest.  It makes you more relatable.  To get “beyond” SELF-DOUBT, Act “As If”.  When someone tells you it can’t be done…act as if it can, and has been.  Some Relevant Links http://www.youtube.com/watch?v=hcJ7pv0YyXA http://getstirredup.com/our-innovation-branded.php http://getstirredup.com/our-thinking.php Wasn’t David Awesome? Show him some Twitter love by clicking this link.