Summary: Episode 001 explains where OYO came from, introduces an amazing brainstorming tool, and explains how Google's latest updates will affect guest blogging in 2014. Beginning of Time – Where Did Owning Your Own Come From? The Finger – B.J. Novak Releases Latest Book on Instagram The Toolbox – Popplet (Our Favorite Brainstorming Tool) Search Results May Vary – The Future of Guest Posting for SEO Outro Song (Andrew) – GT40 by Lindsay Lowend Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 001 Nugs of Knowledge Andrew and Alan used to work together in an agency where they started a podcast and created 115 episodes (10:10) Using pictures of text is not SEO friendly (13:02) Popplet can be used to connect ideas, build mindmaps and more (17:58) Using a tool like Popplet activates the same parts of the brain as a whiteboard or pacing (20:19) Popplet can be used to build: sitemaps, functional flows, ideas, decision trees, etc. Popplet includes 5 free "popples" to get started (21:44) Send questions to Andrew and Alan at podcast@owningyourown.com Matt Cutts is the head of Google web spam (29:ish) Alan is referencing the SEO article here Google cannot decipher between a guest blog and a normal blog post (31:ish) Google can detect spun content or poor grammar (31:ish) SEO and Google are in a perverted tango (31:08) Be NATURAL when you guest blog, do not do it solely to build links (36:01) Give authority to outside sites (37:19) Do NOT post the same article on multiple sites (37:28) Link to your Google+ profile and implement Google Authorship (38:11) Don't post guest blogs under a pseudonym (38:48) To leave a review, visit OYOLove.com and write anything positive! (40:01) If you are looking for an iTunes alternative, use Stitcher on desktop or mobile and leave OYO a review! (40:15)
