UIE Brain Sparks » Podcasts

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. Scenarios are the stories that drive design decisions. They put the design into the context of how and why the user will interact with it. Kim Goodwin uses her immense experience to outline the relationship between personas and scenarios and how to bring them into your design process.

Prototypes help, be they paper, wireframes or PDFs, to exhibit a design idea. They allow you to communicate your idea visually and test aspects of the design. As effective as they are, they have their limitations. Nathan Curtis of EightShapes uses HTML prototypes in his team’s design process. Using HTML, they test functionality and interactions in ways that are impossible while using static PDFs.

Mobile design is becoming more important everyday. As the technology and capabilities get better so does the users’ experience. Taking advantage of this technology affords you to opportunity to create experiences that your users have only dreamed of. Luke discusses the capabilities of mobile devices, new usage, and the future possibilities.

Great design principles guide your team to creating designs that delight your users. Having a set of great principles will allow your team to turn ordinary design into extraordinary design. But not everyone has great design principles. What even constitutes a great design principle? Jared dives into our latest research on what teams are doing it right and which are missing the mark.