SEO 101

Starting a SEO Program On Your Own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks.

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors as  Twitter says making this change increased the number of logged-out users coming to its site by 10-fold, apparently raising the number from 7.5 million per month to the current 75 million per month.  Ross and John also talk Google and talk numbers when it comes to  The Nofollow Attribute ,  Link Building As Not Spam,  Negative SEO Extortion. Also, the New Best Practice for Authority ties to Local Search and how topic authority is separate from Geo authority.

Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking). Feel free to follow the outline as you listen. Those D.A.M SEO Tools D = Discovery Tools: Keyword Research Google site: and Google cache: Competitive Research: A = Analysis Tools Technical Analysis Backlink Analysis M = Measurement Tools Setting goal metrics to define the proper tools Analytics Pixel Based Server Log Based Rank Trackers Conversion Tracking

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum. Related articles across the web Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013 Matt Cutts On What SEOs Can Expect From Google Coming Up Javascript and PageRank Sculpting SEO 101 Q and A Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014

What is SEO and What is Not SEO? David Harry from the SEO Training Dojo discusses a very heated Facebook group thread where this very topic came up for debate.  They discuss how certain fields like social media, PR, web design and even linkbuilding are not SEO thought might individually affect SEO in some way. Related articles across the web Matt Cutts On What SEOs Can Expect From Google Coming Up Google Search Plus Debacle

WTF, rel=dofollow links? Red Flags for Google?  SEO’s Sued for Violating Google Guidelines; More than two Links on a page … Google takes the 1st one. Google Penalized eBay But Was It Panda 4 Or A Manual Action? Bing is Shutting Down its Webmaster Forums; Google: Dropping Links In Forums Can Hurt Your Both Algorithmically and Manually; Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future; Google announces they are now crawling Javascript + will soon have a rendering tool available in WMT.   Related articles across the web Google Webmaster Tools Redesigned Part 1 Google Makes Minor Panda Update, Might Buy Hulu Google Panda 3.3 Update Overview MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor Google Navigation Changes To Webmaster Tools; Google Warning External...

Ross takes us some steps on How to Obtain Links to Your Website Through Outreach and Link Attraction. Ross takes us thr0ugh several variables from choosing a photo from another persons collection in an article to generating social love from them to challenging an article written by an authority in your industry with your own strong and valid opinion.

From  Getting clients to know their sites: perform an audit and having them  Review their social signals/effectiveness, Ross and John discuss How to Determine Why Your Competitors are Succeeding and You’re Not Related articles across the web Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools 5 Things to Focus on When Starting a SEO Program How Do You Do Competitor Analysis? Google Responds to Unnatural Link Warnings; MozCon Recap

 Ethics and Google; Contracts with Vendors; Trying to sneak in Links as John recounts his  experience from this week plus another patent this week confirms that Citation act as Links. Plus, Click thru test .... Impacting Rankings in the short term in a matter of hours.

 Matt Cutts Lobbying To Reward Secure Sites With Better Rankings; Google: 410s Are Immediate and 404s Are Delayed For 24 Hours ; Google secures keyword referral data for PPC outside of AdWords; Paid Platforms will still work; Google Glass is now Kosher for Passover     Related articles across the web Google Glass Now Kosher For Passover Matt Cutts Goes to Washington Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor Former Google Search Quality Member Speaks Out Google Considers Making SSL A Ranking Signal

Google On IE8 Drops SSL and Passes Full Referrer;  Matt Cutts: Almost All Penalties Are For Quality Violations when asked what percentage of penalties/filters are based on violations of Googles Quality Guidelines versus technology issues or bugs on the webmaster side? Related articles across the web Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools Matt Cutts On What SEOs Can Expect From Google Coming Up April 2014 Google Webmaster Report Google's Matt Cutts: Almost All Penalties Are For Quality Violations Google Algorithm Change History | SEOmoz MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor

Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also,  Google quietly updates their Google Places Quality Guidelines for naming your business   Related articles across the web Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down Near Crawling Unlinked URLs to Discover New Content; Paying for Site Audits Image Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLs How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools

Matt Cutts goes after guest blogging: myblogguest.com, discusses how Google looks without backlinks as a ranking factor and asks What should sites do with pages for products that are no longer available? Plus,  Google now has a smaller, wearable version of Android on the way built-in with Google Now, some revealing info from a hangout on air with Nick Kellet of List.Ly, including how in WordPress use the plugin and you can embed the list which will make it spiderable and how the  the javascript version offers the same look but is not spiderable.  Also,  a Google + question about large images above the fold causing problems with the latest algorithms.     Related articles across the web Google's Matt Cutts: Determining If Your Site Ranking Is Result Of A Penalty Is "Tricky" Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions Search Spammers and Duplicate Content Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor Black Hat Hacking, Toolbar PageRank, Autocomplete, Authorship and Other Points from Matt Cutts PubCon 2013 Keynote

Chef Dennis Littley gives his insights into blogging and Google Plus. Dennis manages the G+ Food Bloggers Community in part 2 of this hour-long interview.

Chef Dennis Littley gives his insights into blogging and Google Plus. Dennis manages the G+ Food Bloggers Community. You can check out A Culinary Journey with Chef Dennis at his website