Summary: Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking). Feel free to follow the outline as you listen. Those D.A.M SEO Tools D = Discovery Tools: Keyword Research Google site: and Google cache: Competitive Research: A = Analysis Tools Technical Analysis Backlink Analysis M = Measurement Tools Setting goal metrics to define the proper tools Analytics Pixel Based Server Log Based Rank Trackers Conversion Tracking
