Enterprise Podcast Network

Kortney Kutsop, Managing Director Americas for Universum, the global leader in employer branding joins Enterprise Radio to discuss a recent US Talent Survey conducted by U.S. Universum. Listen to host Eric Dye & guest Kortney Kutsop discuss the following: * Tell us about Universum. When were you founded and what is the mission and vision of the company.  * Lets talk about the US survey that was just released. Tell us some of the key findings.  * How many participated in the study and what are the demographics of the participants?  * Why do you feel job security is so important these days, and ethical standards as it seems that was one of the areas that recent grads are keen on?  * Do you feel that based on the findings, that employers meeting the needs of potential employees as outlined in the findings?  * This was a big year for Pharmaceutical & Biotechnology and Public Sector & Governmental Agencies across the board. Any insight as to why?  * How does young talent prioritize compensation, career aspirations and other benefits?  * You will also be releasing a list of the Most Attractive Employers in the US which is your yearly ranking. When will that list be out?  * If wanted to read the full talent survey, where would I find it? Kortney Kutsop is the Managing Director Americas at Universum. Universum delivers the critical talent market insights, winning brand strategies and compelling, story-led communication organizations need to compete more effectively for the talent. Kortney has over 15 years of employer branding experience. She has developed and implemented recruitment and branding strategies for many of Universum’s clients including Fortune 500 companies. Kortney is an expert on employer brand research and EVP development. Her experience positions her for providing best practices and advice on how to deploy the employer brand.  Website: universumglobal.com Social Media Links: Linkedin: linkedin.com/company/universum Instagram: instagram.com/universumglobal People also listened to this: Agio Disrupts the IT Support Landscape with AI-Enabled Service Platform

Dr. Jim Collins, a nationally recognized aging expert and Founder of Sapphire Essentials that offers a full line of all natural, THC-free CBD products for people 40 years and older joins Enterprise Fit Radio. Listen to host Eric Dye & guest Dr. Jim Collins discuss the following: * Your new book, Living Longer and Stronger with CBD, is becoming a cult favorite.  Can you tell us a little about the book and why you decided to write it? * You talk a lot about your family history and your background in the book — was there one specific story that impacted you the most and really propelled you to write the book and if so which one and why? * Many people are under the misconception that CBD is Marijuana.  Can you please explain the difference and also why it is so important that your book really delve into the differences? * Living Longer and Stronger with CBD is really a bible on CBD.  What a terrific resource!  Can you tell us about your personal journey and how you did the research you did for the book and how you created the Sapphire Essentials brand as an additional piece in your CBD platform? * Why is CBD so effective as an integrative care treatment or compliment to treatment and what can we expect to learn from it as it becomes even more mainstream? Jim Collins, PhD is a nationally recognized Gerontologist based in Ohio. He spent his early career receiving a Bachelor’s Degree in Gerontological Studies, a Master’s Degree in Sociology and Psychology of Aging, A Certificate in Gerontology and Life-Span Development, and a PhD in Health Administration. Jim’s first business was a Geropsychiatric Practice in Northeast, Ohio, where he managed a group of psychiatrists and psychotherapists for several years. He then began a long-term care consulting company, consulted several companies, and began public speaking. Dr. Collins developed Collins Learning (www.collinslearning.com) in 2010, which provides senior care facilities continuing education and compliance training. Another company, CEU Academy (www.ceu.academy) was formed a little over 4 years ago and provides continuing education to individual licensed healthcare professionals like nurses, social workers and HR Directors, and administrators. Jim also became CEO of Bella Care Hospice (www.bellacarehospice.com) which has 5 offices in Ohio. Jim has written extensively in healthcare publications, wrote the first book on person-centered care in the U.S., entitled The Person-Centered Way: Revolutionizing Quality of Life in Long-Term Care. He writes regularly for his blog drjimcollins.com and has published his second book, Living Longer and Stronger with CBD. Website: sapphire-essentials.com Social Media Links: Facebook: https://www.facebook.com/sapphireessentialscbd Instagram: https://www.instagram.com/sapphire.essentials People also listened to this:  The Transition to Concierge Medicine with Dr. Annette Osher

Dr. Annette Osher, MD, who leads her own internal medicine practice on the Upper East Side of Manhattan, focused on optimizing health care, providing concierge medicine, and fostering strong doctor-patient relationships joins Enterprise Fit Radio. Listen to host Eric Dye & guest Dr. Annette Osher discuss the following: * Dr. Osher, why don’t’ you start by telling us about how you became a physician and a specialist in cardiology? * What made you decide to transition to a concierge model? How did you see it benefiting you as a physician? * What do you see as the key benefits to Members of the Osher CCPHP concierge program? * How have your patients reacted to the change? How do you find that this model contributes to helping patients seek optimal health? * What would your best advice be for other doctors who are considering transitioning to a concierge model? Annette Osher, MD, received her Internal Medicine and Cardiology training at Long Island Jewish-Hillside Medical Center and S.U.N.Y. Downstate Medical Center. Before beginning her medical training at The Medical College of Pennsylvania, Dr. Osher participated in medical research at Yale University School of Medicine and The University of Pennsylvania School of Medicine. Upon completion of her Cardiology Fellowship, she began private practice in Manhattan with a clinical faculty appointment at Columbia University College of Physicians and Surgeons. She is also the founder of Women’s Medical Practice P.C., a medical practice specializing in the healthcare of professional women. Dr. Osher is a diplomat of the American Board of Internal Medicine and an Associate Fellow of the American College of Cardiology. She is now on the voluntary attending staff at Mount Sinai Medical Center and holds a teaching appointment with the Mount Sinai Medical School of the City University of New York. Dr. Osher’s medical expertise has been cited in various publications, including The Singer’s Guide to Complete Health and Discovering the Power of Self-Hypnosis. Currently enjoying over 30 years of medical practice, Dr. Osher has been appointed a House Physician of the Metropolitan Opera House. She has also been designated as one of the Castle Connolly Top Doctors®. Websites: www.ccphp.net | www.oshermd.com People also listened to this:  Building a Big (Head) Business

James Green, Owner of Build a Head, a company that makes personalized products to make your special celebrations more memorable joins Enterprise Radio. Listen to host Eric Dye & guest James Green discuss the following: * How did you come up with the idea for Build a Head? * I see you recently launched a product called cupcake toppers. How did you come up with the idea for that? * Speaking of COVID, how has COVID impacted your business? * What sets Build a Head apart from other businesses offering cutouts? * What’s next for Build a Head? James Green is a business operator and entrepreneur whose career has focused on strengthening connections and enriching lives in deep and meaningful ways. Currently, he is an Owner-Operator of Build a Head – parent company of BuildaHead.com, CardboardCutouts.com, and pawprintsHQ.com – which helps families and friends make something memorable. Prior to purchasing Build a Head, Green founded a real estate startup – Offer To Close – which was working to make the home-buying and selling process simpler and more affordable through a combination of knowledge, experience, and technology. Ultimately, the business ran out of funds and the decision was made to close up shop. Prior to his startup venture, Green served as CMO of private equity-backed PuppySpot, with a mission to make lives better by placing healthy puppies into happy homes. While at PuppySpot, he led a 2-year overhaul of the entire business to redefine the brand, which previously operated over 2,500 distinct urls, and refocus the company to place the health and safety of each dog at the center of the business. Green started his career as a Marketing Assistant for MingleMatch which was acquired by Spark Networks. As General Manager for Spark Networks, James built an elite online marketing team while improving overall efficiency, created models to properly predict revenues and cost-effectively buy media, and acquired and optimized new media partners to improve growth and profitability by more than 50% for its Christian segment (ChristianMingle.com) while maintaining profitability for its Jewish segment (JDate.com). James has a proven history of using strong analytic skills to qualify and quantify decisions, driving a business to make decisions that consistently build improvements in process, user experience, and—most importantly—the bottom line. James holds a Bachelor of Science in Business Management with an emphasis in Marketing from Brigham Young University, and a Bachelor of Arts in Real Estate Studies from Ashford University. He has served on the Board of the Google Client Advisory Council. In 2018, James got his California real estate broker’s license CAL DRE# 02073540 and in 2021 got his North Carolina Broker’s License NCREC #328970. Websites: https://buildahead.com https://cardboardcutouts.com https://pawprintshq.com Social Media Links: Facebook: https://www.facebook.com/BuildAHead Instagram: https://www.instagram.com/buildahead People also listened to this:

Patrick Burke, Managing Partner of Burke & Schindler PLL and Concentric Wealth Management and author if his new book “The 10 Biggest Business Mistakes And How to Avoid Them” joins Enterprise Radio. Listen to host Eric Dye & guest Patrick Burke discuss the following: * What qualifies you to write this book? * Who should read this book? * What is a Business owners most common impediment to success? * Are entrepreneurs born or made? * What is the most common obstacle for a would-be entrepreneur? * Must you be able to eat risk for breakfast to be a successful business owner? * Is building a strong culture essential to success? * Why is a business owner’s biggest strength also her biggest weakness? Patrick Burke is the Managing Partner of Burke & Schindler PLL and Concentric Wealth Management. Passionate about helping entrepreneurs start, grow, manage, and build valuable businesses, he has advised more than 200 successful start-ups, and is an expert across multiple disciplines including mergers and acquisitions, business financing, and deal structuring. He’s on the Board of Directors for SMS Holdings in Nashville and UASI in Cincinnati and maintains Series 7 and Series 66 Securities licenses. He lives in Cincinnati with his wife and is an avid swimmer, cyclist, drummer and grandfather. His new book is The 10 Biggest Business Mistakes And How To Avoid Them. Website: www.burkecpa.com People also listened to this: Entrepreneurship and the Need for a Startup Visa

Bill Angrick, Chairman and CEO of Liquidity Services, the world’s largest marketplace for business surplus with almost $9 Billion in completed transactions, 3.6 million registered buyers and over 15,000 sellers joins Enterprise Radio. Bill will be discussing his entrepreneurial journey and what led him to being the CEO of Liquidity Services on the show. Listen to host Eric Dye & guest Bill Angrick discuss the following: * Please tell the listeners a little about your background and your early passion for entrepreneurship and business? * When did you start Liquidity Services and what was the inspiration and driving force behind the idea? * What types of supplies and goods are sold through the marketplace? * How is Liquidity Services making the planet a better place in terms of landfill waste, as I know that is a big part of your mission. * How can our listeners find out more about Liquidity Services and what does the next year look like in terms of company growth? In 2019, Liquidity Services celebrated their 20 Year Anniversary and their incredible journey from a start up to a global market leader with over $9 billion of completed transactions, more than 3.6 million registered buyers and over 15,000 sellers from across the globe. Their vision to deliver a Better Future For Surplus for their buyers, sellers and the planet has been reinvigorated through their continued delivery of innovative solutions to their customers driven by technology and data. This year they launched their enhanced LiquidityOne platform that leverages powerful marketing technology and new services such as our Scan-n-$ell app and Seller Self-Service to support its customers and scale the reach of their platform. During 2019, the execution of our RISE growth strategy, focused on four key pillars: Recovery maximization, Increasing sales, Service expansion and Expense leverage, continued to deliver strong benefits. This strategy delivered more efficient operations, more effective asset promotion to drive higher recovery, a broader choice of seller services, and an increased flow of assets from sellers. As they look to the next 20 years, they remain committed to delivering strong growth while never forgetting the importance of their core values of Integrity, Customer Focus, Relentless Improvement, Innovation to Support Leadership, Mutual Trust and Accountability, Shared Success and Doing Well and Doing Good in their communities. Website: liquidityservices.com Social Media Links: Instagram: linkedin.com/company/liquidity-services-inc Twitter: twitter.com/liquidityinc Facebook: facebook.com/liquidityservices People also listened to this: Leveraging to Power of A.I. to Make Podcasts More Engaging for Listeners an...

Anthony Frasier, the CEO and Founder of ABF Creative, which is America’s first and only AI-driven producer of audio content for multicultural audiences joins Enterprise Radio. Listen to host Eric Dye & guest Anthony Frasier discuss the following: * ABF Creative is the first and only multicultural podcast startup in America to integrate artificial intelligence into its productions.  How is artificial intelligence used when you’re creating your podcasts, and how does AI make your podcasts better? * Tell me about a situation in which AI changed and improved the creative direction of one of your podcasts. * Most companies that create podcasts select the elements that go into their audio productions based on the preferences of their team, or the taste and experience of their writers, engineers, and producers.  What inspired you to add AI as a way of influencing your decision making? * Do you find that AI improves the ideas that you already had, or does it give you new, unexpected, and exciting options that result in podcasts that sound better and are more pleasing to your audience? * Do you base your production decisions solely on the data that AI provides, or do you sometimes go with your gut and override the AI recommendations? Anthony Frasier is the founder/CEO of ABF Creative, America’s first and only AI-driven multicultural audio content startup. ABF Creative writes, produces, and releases a full roster of general interest (news, business, sports, entertainment, lifestyle) and children’s podcasts, and was the recent recipient of a national Webby Award in the Diversity & Inclusion category.  Sponsors for ABF Creative’s podcasts include Prudential Insurance and BET, and the company has creative partnerships the Essence Podcast Network, Audible, Driven Society, and the Brooklyn Museum, and Benchmark Creative Group.  ABF Creative’s titles have generated over 5MM streams and downloads for its creative partners. Anthony is a former producer of content for NPR and has been a featured presenter at Afros and Audio events, the Spotify Sound Up Program, the SXSW Conference, and the Lean Startup Conference.   He is a recipient of a Ford Freedom Award and the author of the book “Don’t Dumb Down Your Greatness: A Young Entrepreneur’s Guide to Thinking & Being Great” (available on Amazon). Anthony’s innovative usage of AI in the production of the podcasts of ABF Creative allows him to maximize their appeal for listeners and thus increase their value for prospective advertisers/sponsors. Website: https://www.abfc.co Social Media Links: Instagram: instagram.com/abfcreative Twitter: twitter.com/abfcreative Facebook: facebook.com/abfcreative People also listened to this: Entrepreneurship and the Need for a Startup Visa

Tahmina Watson, the founder of Watson Immigration Law and an author, activist, and podcaster joins Enterprise Radio. Her most recent work, the 2nd Edition of her book is The Startup Visa. This episode of Enterprise Radio is in association with the Legal Corner. Listen to host Eric Dye & guest Tahmina Watson discuss the following: * Tell us a bit about Watson Immigration Law and the kind of clients you see on a day to day basis. * What is advice you would give to entrepreneurs, investors, and more looking to come to America to start their business? What are some of the options available to them now in terms of visas? * What is a startup visa and why do you think this would help your clients and international entrepreneurs seeking to grow their business in America? * How would a startup visa benefit the American economy, culture, and more? * What are some policy and news items people can be following in terms of immigration policy and startups in the US? Tell us a bit more about your book and what insight is has into these issues. Tahmina Watson is an immigration attorney and founder of Watson Immigration Law in Seattle, Washington.  She has helped hundreds of individuals and American businesses navigate the complexities of US immigration laws to unite loved ones and talent. Tahmina is a passionate advocate for immigration reform, and author of two books: The Startup Visa, Key to Job Growth and Economic Prosperity in America launched at South by Southwest. Her recent bestseller Legal Heroes in the Trump Era documents her work and 13 other legal heroes standing up to the challenges of the Trump era policies.  With over 15 years of experience as a practitioner and business owner, and as immigrant from the UK to the US with Bangladeshi heritage, she is able to help her clients with empathy and excellence. She regularly advises policymakers and think tanks. Tahmina is the host of the radio show turned podcast Tahmina Talks Immigration.  She is a regular speaker at immigration and industry conferences. She has been blogging since 2008 and her articles have been published in The Seattle Times, Above the Law, Geekwire, Puget Sound Business Journal, Scary Mommy, Yes! Magazine and more. She has been quoted and featured in numerous media outlets including CNN, Forbes, Bloomberg, to name a few.  A recipient of several awards, Tahmina was recently named as one of the 2020 Puget Sound Business Journal Women of Influence. Websites: watsonimmigrationlaw.com |  tahminawatson.com Social Media Links: Facebook: Tahmina Talks Immigration; Watson Immigration Law Twitter: @TahminaTalks | @TahminaWatson Linkedin: Watson Immigration Law People also listened to this: Why so many college graduates are still one class short of their first real job

Peter Hubbell, an advertising industry entrepreneur and Founder of Apply:you, WORKshops℠ that apply Madison Avenue branding and differentiation techniques to help college graduates market their way to their first real job joins Enterprise Radio. Listen to host Eric Dye & guest Peter Hubbell discuss the following: * Tell us a little bit about your background and how it prepared you for your latest entrepreneurial venture. * Where did the inspiration for Apply:you come from and what prompted you to make it a reality? * You’re not the first firm to be coaching people on the job application process. How do your WORKshops differ from the norm of what’s out there today? * What are graduates of your program doing differently to win jobs when others aren’t? * You’ve launched several ventures now – what’s the key to your success? Peter Hubbell, is an advertising industry entrepreneur and founder of Apply:you, WORKshops℠ that apply Madison Avenue branding and differentiation techniques to help college graduates market their way to their first real job.  He has held top positions at many of the world’s leading ad agencies, notably Saatchi & Saatchi where he was a member of the Global Board running General Mills’ international food business. Peter left Saatchi in 2011 to start BoomAgers, an agency dedicated to marketing to the world’s baby boomers. It has since become the world’s leading agency in aging, and Peter has emerged as one of the pre-eminent marketing communication experts in the global aging space. Mr. Hubbell is a graduate of Trinity College in Hartford, CT. Website: www.applyyou.com Social Media Links: Facebook: facebook.com/ApplyYouOnline Twitter: twitter.com/ApplyYouOnline Linkedin: linkedin.com/company/applyyou People also listened to this: Vadim Rogovskiy of 3DLOOK on building a thriving business based on cutting-edge technology

Vadim Rogovskiy, Co-Founder and CEO of 3DLOOK, the creator of the world’s leading patented mobile body scanning technology joins Enterprise Radio. The company drives retail innovation by providing personalized fit and size recommendations and virtual try-on for shoppers to help brands reduce returns while increasing conversion and average order value. Listen to host Eric Dye & guest Vadim Rogovskiy discuss the following: * I know that you came up with the idea to create a technology that would accurately measure the human body using a smartphone back when such technology didn’t exist. How did you work on it and what challenges did you have to overcome? * So later on you turned to VC to fuel the company’s growth and had some success there. You raised funds from the world’s leading investors, which include supermodel Natalia Vodianova, and scored two funding rounds during the pandemic. Tell us about your fundraising experience and what advice could you share? * You uniquely combine experiences both as an entrepreneur and an investor. Based on your experience, what are investors looking for, and did their preferences change during the pandemic? * 3DLOOK works with well-known global brands, such as Dickies or Tailored Brands. That’s quite impressive. What led you to such success and what advice could you give to other entrepreneurs that are looking to scale their ventures? * Last but not least – what lies ahead for 3DLOOK? What are your plans for the future? Vadim Rogovskiy is CEO and Co-founder of 3DLOOK, the global leader in AI-first mobile body measuring and fit solutions. Prior to launching 3DLOOK, Rogovskiy founded Clickburner, later renamed Clickky, which was partially acquired by a private equity fund, and AdCenter, which was acquired by VertaMedia. A serial technology entrepreneur, he launched his first company at age 18 and then ran a web design studio and a gaming company before turning his focus to the mobile adtech industry. Rogovskiy is also an angel investor and partner at pre-seed fund WannaBiz, which has made 12 investments to date in tech startups, an advisor to early-stage companies and a mentor to teams at 500 Startups and a Forbes “30 Under 30” alumni. Website: https://3dlook.me Social Media Links: Facebook: facebook.com/3DLOOK.me Twitter: twitter.com/3dlook_me Linkedin: linkedin.com/company/3dlook People also listened to this: Social Media and the Stock Market

Mark D’Arcy, President and CEO of FINCAD, a derivatives risk management software and pricing solution joins Enterprise Radio. Listen to host Eric Dye & guest Mark D’Arcy discuss the following: * After the GameStop run-up, there seems to be a realization that social media and easy access to the marketplace can create risk for the retail investor and some level of havoc for the marketplace.  What are your thoughts on creating safeguards, if any, for this sort of emotion-based investing? * Derivatives has been compared to a sort of “second layer” of investment activity.  For our general business audience, can you provide an overview of the derivatives marketplace and how it impacts the economy? * In a broad sense, can you share your thoughts on creating regulatory “guard rails” for the investment marketplace – and why such oversight is necessary rather than stifling? * Do you feel that this uptick in retail consumer activity, that is in terms of Meme investing such as Gamestop, etc, has a silver lining for consumers and the marketplace?  Why or why not? Mark D’Arcy, is the President and CEO of FINCAD, a derivatives risk management software and pricing solution. A former systems engineer, Mark has more than 20 years of experience building and leading global risk functions within financial institutions, driving change in complex and ambiguous situations, and spearheading innovation. Mark is a graduate from the University of California, San Diego, and holds an MBA from New York University’s Leonard N. Stern School of Business. Website: https://fincad.com Social Media Links: Facebook: linkedin.com/company/fincad Twitter: twitter.com/fincad People also listened to this: A Smart Tool in the Fight Against Water Damage

Matthew Sexton, Owner of Grassy Flats Resort & Beach Club in Marathon, Florida that is an eco-friendly boutique resort located at Mile Marker 58 in the heart of the Florida Keys joins Enterprise Radio. Listen to host Eric Dye & guest Matthew Sexton discuss the following: *  Tell us a bit about yourself and your athletic background.  * What made you decide to call the Florida Keys home? * Tell us about Grassy Flats Resort & Beach Club. What makes the property special? * We understand that Grassy Flats Resort & Beach Club is an eco-friendly resort. What makes the resort eco-friendly? Are there special initiatives in place to protect the environment? * Grassy Flats Resort & Beach Club is currently undergoing renovations. Can you tell us what travelers can expect to see when renovations are completed? * We know that Grassy Flats Resort & Beach Club also has a sister property for the adventurous traveler. What can travelers expect when visiting The Lagoon on Grassy Key? * What are some important things that travelers who plan to visit you to try watersports need to know?  Matthew Sexton, Owner of Grassy Flats Resort & Beach Club and The Lagoon on Grassy Key Matthew Sexton is a modern-day Renaissance man of the tropics. He is also a serial entrepreneur with an entertainingly diverse set of skills and interests. A former action sports athlete turned hotelier; he is a restauranteur and entertainer with a passion for sustainability, education, and culture. At 35, Sexton is one of the youngest developers in the Florida Keys. While he prefers the title rehabilitator over developer, it is undeniable that he is helping to shape the future of the Middle Keys as it reaches maximum buildable densities. As a decade-long resident of Grassy Key, Sexton operates Grassy Flats Resort and Beach Club and The Lagoon on Grassy Key. Grassy Flats Resort and Beach Club is a sustainable watersports-oriented boutique resort reborn from the bones of three conjoined – and now defunct – mom-and-pop resorts. With only 38 guest rooms, Grassy Flats is still on the small side in terms of Keys resorts — and that is precisely how Sexton intends it to stay: small, personable, nostalgic, and focused on quality amenities and great experiences. The Lagoon, located just a mile away, is an island-style day resort and adventure park called The Lagoon, complete with a craft beer bar, botanical garden, surf shop, and a floating terrain park for wakeboarders and board sport enthusiasts. Turning an abandoned industrial fish farm into the Florida Keys’ only licensed amusement park set the path for Sexton’s entry into the ever-booming Florida Keys hotel market. Originally from New England, Sexton moved to Florida at 18-years-old, setting up his first watersports company in Saint Petersburg, FL. Primarily focused on board-sport instruction and event production, Sexton also traveled with several brands to help market and develop new equipment. After eight years of living out of trucks, airplanes, board bags, and hammocks, he finally landed on Grassy Key, where his primary projects all currently take place. Most of the year, Sexton can be found spending his days doing a number of things, from working with tourists and locals and cultivating his tropical fruit farms to milling naturally-fallen tropical hardwood, working with street artists, or foil-boarding with his crew somewhere in Hawks Channel. A breath of fresh air from the corporate overhaul that has transformed the Florida Keys over the last 30 years, Sexton and his properties feel like an authentic flashback to the days of old, storied by artists, recluses, smugglers, and salty conchs.

David Scott Duncan, a managing director at Innosight, where he works with leaders to create customer-centric teams, strategies, and organizations joins Enterprise Radio. Duncan is the author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. This episode of Enterprise Radio is in association with the Author Channel. Listen to host Eric Dye & guest David Scott Duncan discuss the following: * The Secret Lives of Customers is written in a two-part format, the first being fictional. Why did you choose a fiction format? * The top message of your book is that in order to understand your customers you “need to think like a market detective.” Can you explain what that means? * You state that customers have “jobs to be done” and they “hire” companies. Can you give some examples? * How have things changed since the pandemic in the way we serve customers and meet their needs? * Who in an organization or company would benefit from your book – beyond the sales and marketing teams? * One of the key takeaways from the book is that organizations rely too much on market research and complicated data science to interpret customer behavior. What are some of the more practical methods that are missing today? David Scott Duncan, author of The Secret Lives of Customers, is a managing director at Innosight, where he works with leaders to create customer centric teams, strategies, and organizations. He is the co-author of two previous books, including the Wall Street Journal bestseller Competing Against Luck: The Story of Innovation and Customer Choice, written with the late Harvard Business School professor Clayton Christensen. A leading authority on the theory and application of jobs to be done, Duncan has extensive experience conducting market investigations around the world. Prior to Innosight, he worked as a consultant at McKinsey & Company and earned a PhD in physics from Harvard. He lives with his family in Rhode Island. Website: https://marketdetective.com People also listened to this: How to Do What Matters Most and Raise Your Productivity Quotient

Ethan Kramer, the Founder and CEO of Ethan Kramer Creative, a boutique digital marketing agency that specializes in working with social and live selling fashion boutiques joins Enterprise Radio. He has over 10 years digital marketing experience working with startups, Fortune 500 companies, and some of the world’s largest ad agencies. Listen to host Eric Dye & guest Ethan Kramer discuss the following: * What is your background? How did you get into social and live selling for fashion boutiques? * Why should small businesses and fashion boutiques consider live selling to grow their sales? * What are some recommendations and advice you give to your own clients on how to improve their social and live selling efforts. * You are the first CommentSold certified Partner. Why do you use the platform? Why do you recommend others do as well? * What is your ad agency doing differently that has allowed you to grow so fast in such a short period of time? * How can businesses establish more real connections with their clients online? * What is some advice you have for entrepreneurs new to using Facebook Ads? * What does the future of the live selling space look like? Ethan Kramer is the Founder of Ethan Kramer Creative, an agency that focuses exclusively on social and live selling eCommerce campaigns for boutique fashion shops. They are the first agency to be awarded CommentSold Certified Partner Status. The team is also a Facebook Marketing Partner and a Manychat Agency Partner. In short, Ethan Kramer Creative helps people find new customers and grow their monthly revenue with ads. However, what differentiates the agency is their sole focus and understanding of social/ live selling and work with a specific niche (in addition to their outstanding results). They specialize in the new, fast growth, live selling industry as an advertising agency that has solutions with guidance, daily management, and more, that this client and this newly developing field is lacking . They also help clients understand how the industry is trending and what they need to do to get to the next level, what ads work, how to leverage the personality behind their brand and how to take control of their long term sales with apps, Facebook groups and more. “We sell their personalities and not their clothes, we sell their communities and not their websites. We replace the in-store experience and help their clients get a better idea of the clothes they will buy before they do.” says Ethan. Plus, they operate as the “anti ad agency” in a space known for it’s false promises and unethical tactics, we flip the switch. With over 25 years combined agency experience, we decided to keep all the good, and remove all the bad, to create the agency of our (and our client’s) dreams. Website: www.ekcreative.com Social Media Links: Facebook: facebook.com/aytonzvi Facebook: facebook.com/groups/adsforboutiques Linkedin: linkedin.com/company/ek-creativeco Facebook: facebook.com/EKCreativeTeam Instagram: instagram.com/ekcreativeteam People also listened to this: 

Consumers respond to brands with a consistent image and message. It’s hard to stay on the same page when you don’t have a stable team working on your marketing materials. The post Why Businesses Should Never Downsize Their Graphic Design Team appeared first on Enterprise Podcast Network - EPN.