Bootstrapped Web | For Entrepreneurs Bootstrapping Web Startups | Interviews & Business Case Studies  show

Bootstrapped Web | For Entrepreneurs Bootstrapping Web Startups | Interviews & Business Case Studies

Summary: Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

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Podcasts:

 [105] Crafting Your Sales Process w/ Damian Thompson | File Type: audio/mpeg | Duration: 53:37

We have guest on the show today. Damian Thompson is a sales coach for Salesability. He is going to walk us through how to build a sales team and just give us practical advice for this crucial step in business growth. We met Damian at Dynamite Circle – Tropical MBA. His main background is B2B, … Continue reading [105] Crafting Your Sales Process w/ Damian Thompson

 [104] Updates: A Stealth Launch, A Public Launch, & Hiring for a New Role | File Type: audio/mpeg | Duration: 29:00

Today is an updates episode. Jordan has a big product launch coming up and Brian talks about a new WordPress plugin and an open position he hopes to fill at Audience Ops.    Jordan talks about the stress he’s feeling leading up to a product launch integration.  While launches are usually really public, he explains … Continue reading [104] Updates: A Stealth Launch, A Public Launch, & Hiring for a New Role

 [103] The E-Commerce Episode | File Type: audio/mpeg | Duration: 37:13

We haven’t really dove into the e-commerce model, but today we are changing that. Jordan of course is the most versed in this with Carthook, so he’s going to walk us through the process and the options. For those of you who don’t know there is an “Amazon Gold Rush” happening right now. It is … Continue reading [103] The E-Commerce Episode

 [102] Updates: Remote Company Culture & Bandwidth for Big Customers | File Type: audio/mpeg | Duration: 34:56

Today we just talk about what comes to mind. There are tons of things happening in our personal lives and tons of things happening in our businesses. Brian has finished his national road trip with his family and is looking for a place to live. Jordan is anticipating the birth of his third child and … Continue reading [102] Updates: Remote Company Culture & Bandwidth for Big Customers

 [101] Evolving Your Sales Systems | File Type: audio/mpeg | Duration: 42:59

Brian needs to get out of the sales end of AudienceOps and transition sales to a team based system. Jordan was heavily focused on integration, but is now jumping back into sales. So on today’s episode we compare notes of our processes in CartHook and AudienceOps. The process itself is four steps and we share … Continue reading [101] Evolving Your Sales Systems

 [100] Updates: Repeatable Marketing Ideas, Outsourcing Sales, & “Secret” SaaS Tiers | File Type: audio/mpeg | Duration: 42:00

Welcome to episode 100! Today we’re going to give an update on where we are in our businesses. Brian is still in Colorado and enjoying some family time, while Jordan is focusing on Carthook and its growth potential. Here is a summary of our updates with a few high points. Brian’s Update: Brian is in … Continue reading [100] Updates: Repeatable Marketing Ideas, Outsourcing Sales, & “Secret” SaaS Tiers

 [99] Updates De-Bottlenecking, Productize Relaunch, & Firing a Client | File Type: audio/mpeg | Duration: 42:35

It’s time for an update episode and we can say the new year is off to a really busy start for both of us. Brian is still traveling with his family and has some podcast interviews lined up soon. Jordan has returned home from Florida and has begun integrating new work habits into his routine. … Continue reading [99] Updates De-Bottlenecking, Productize Relaunch, & Firing a Client

 [98] Website Teardowns! a Form Builder, Invoicing, and WordPress products | File Type: audio/mpeg | Duration: 40:26

Today we are critiquing other people’s websites by going in with fresh eyes just as a new visitor might. Jordan likes the the timing because he is redoing Carthook and he has been thinking about the marketing, messaging, and sign-up process. Brian’s only issue with a tear-down with fresh eyes is that there are some issues … Continue reading [98] Website Teardowns! a Form Builder, Invoicing, and WordPress products

 [97] Problems to Solve in 2016 | File Type: audio/mpeg | Duration: 35:18

It’s the new year and Jordan and Brian are ringing it in with an update episode that follows up on last week’s 2016 goals. In December Brian focused on updating the Productize course. There are new lessons and case studies, and it is officially launched. Productize Your Business in 2016 Brian will be holding a … Continue reading [97] Problems to Solve in 2016

 [96] Our 2015 Recap and 2016 Goals | File Type: audio/mpeg | Duration: 40:01

Today is a 2016 goal setting episode. Jordan and Brian look back on their 2015 goals and share why or why not those worked or didn’t work. We will also discuss new goals for the upcoming year 2016. Brian had a lot of goals centered around Resturant Engine, but he sold it in 2015. He … Continue reading [96] Our 2015 Recap and 2016 Goals

 [95] Rollercoaster Entrepreneurial Emotions, Working with Partners & Hiring Fast Enough | File Type: audio/mpeg | Duration: 32:53

Jordan and Brian share their updates of their projects and the challenges that are ahead of them. December has became a roller coaster ride for both leaders. Today learn where the guys are in the day to day process of working with a team. Jordan’s Update: Jordan has been concerned with his productivity and the … Continue reading [95] Rollercoaster Entrepreneurial Emotions, Working with Partners & Hiring Fast Enough

 [94] From “Accidental Solution” to $50K Launch of a Productized Service, with Dan Schwartz | File Type: audio/mpeg | Duration: 44:34

Today’s episode of the podcast is one several case study recordings that will be released as part of Brian’s productized course, along with some more advanced strategies and he’s looking forward to its next release.                            In today’s episode, Brian talks with Dan … Continue reading [94] From “Accidental Solution” to $50K Launch of a Productized Service, with Dan Schwartz

 [93] 80/20 Hacks That Move the Needle for Us | File Type: audio/mpeg | Duration: 45:48

Today we’re talking about a few tips that we’ve implemented in our lives that have had a larger than expected impact. Brian’s inspiration for today’s podcast came from his plan to start running again. He’d always struggled and would start and stop, recently made a decision to do some research before he began again. He … Continue reading [93] 80/20 Hacks That Move the Needle for Us

 [92] Updates! Plugin Launch Results, High Value Customer Triggers, & Seasonality | File Type: audio/mpeg | Duration: 35:12

Brian and Jordan update their audience on the latest developments with their individual projects. Brian is traveling and will eventually end up in Austin, Texas in mid December through January. Jordan is currently in Miami and plans to stay through New Years. Of the two, Jordan has the shortest update. He was experiencing technical problems … Continue reading [92] Updates! Plugin Launch Results, High Value Customer Triggers, & Seasonality

 [91] Figuring Out Who Your Target Customer Is (And Why) | File Type: audio/mpeg | Duration: 22:27

Today’s topic is finding your Target Market. Today’s topic grew from a recent workshop Brian conducted about building up and attracting people to your email list.  A recurring question was, “Who do you want to join your email list?”  It’s a question that also comes up at Audience Ops? Who are you writing for? What … Continue reading [91] Figuring Out Who Your Target Customer Is (And Why)

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