Relationship Marketing & Sales with David J Soler
Summary: Listen to the "About" show to get the overview of the show in less than 5 mins. ----------- David J Soler reveals proven strategies for relationship marketing, relationship sales and referral marketing. Discover how you can create a thriving community of people that want to buy from you and refer you their friends and family without doing any sleazy, pushy, saleszy marketing and sales techniques. David also shares how he and others have built an enriching life and business with these proven strategies and how you can too. Tools and topics such as direct response marketing, copywriting, referral marketing, social media, facebook, youtube, video marketing, content creation, podcasting, ebooks, affiliate marketing, building trust and authority, and much more will be shared and discussed on the show to help you achieve your business goals and build an enriching life and business.
In this episode, I interview Tyler Wagner, author of Conference Crushing, about how to build our networks from conferences and also how to sell a book. He not only knows a lot about how to network and build relationships with people he meets at conferences he is also a best selling self published author. So we dive into the how to market and sell our books as well. Some of the Questions Answered: How can we build long term relationships with people we meet at conferences? How does he follow up with them? What are the top 3 highly effective skills for networking? What are the benefits he gets from being an author? How Many books has he sold in the last 2 months? What are the top 2 ideas and strategies he has for selling his book? ( And one of them is not going on podcasts ;-) Mentions: Learn More About Creating & Selling Your Book Here: Best Selling Book System About the Book- Conference Crushing Anyone can benefit from better networking skills, and Conference Crushing provides you with 17 highly effective skills you can put to work for building better relationships and growing a wider, stronger network. Whether you're a student trying to land a job, an entrepreneur trying to grow your business or someone who just needs a wider circle of influential people in their life, Conference Crushing is the tool you need. This book has three power-packed sections of actions you can take before, during and after each networking event to ensure your success increases exponentially. The reality is, none of us were ever taught how to succeed at these events. No one sits you down to explain how it works, and you certainly don't learn this in any college course. In this practical, easy-to-read and action-oriented book, Tyler Wagner explains how you can become more successful and grow your network by attending networking events the correct way.
Jeff Goins from goinswriter.com shares what it takes to not just be a writer or some who put words on the web, but how to be an effective writer. The reason I invited him on the show is because his writings are extremely effective and have moved me and I study copywriting and blogging etc. So I thought it would be great and "effective" to have Jeff on the show to share with us how he does it. Jeff writings are great, but he teaches us the how to's which most great writers don't do. This was a great interview jam packed with great how to's and wisdom to take your writing and business to the next level. About Jeff Goins Jeff is a full-time author, blogger, and speaker. He frequently speaks and writes about how to make a difference in the world through our words and actions. You can follow him online at goinswriter.com. Jeff’s blog, GoinsWriter.com, is one of the fastest-growing blogs on the web and a well-respected resource for writers, artists, and entrepreneurs. In 2011 and 2012, it won the Top 10 Blogs for Writers award on WritetoDone.com. Each month, he receives over 100,000 visitors to his website. Jeff’s work has been published online and offline in a variety of publications, including RELEVANT Magazine, Copyblogger.com, and ZenHabits.net (voted one of Time Magazine’s Top 50 Websites). His forthcoming work, The In-Between, is a memoir about the lessons we learn while waiting. Jeff and his wife, Ashley, live just outside of Nashville, TN with their son and dog. Mentions: Jeff's 7 Tips For Effective Writing Tribewriters - Jeff's 8 week course Jeff's Books: The In-Between We’re an “instant gratification” generation, but the trouble is, most change happens gradually. Most of us spend our lives searching and longing for something more than what’s in front of us. Whether it’s traveling abroad or chasing cheap (or expensive) thrills, we’re all looking for something to satisfy our restlessness. And, so often, we’re looking in the wrong place. In The In-Between, Jeff Goins calls us to accept the importance waiting plays in our lives and to embrace the lessons it has to offer. Wrecked - Wrecked is a book about the life we’re afraid to live—one full of radical sacrifice and selfless service. It’s a look at how we discover fulfillment in the least likely of places. This is a guide to growing up and learning to live in the tension between the next adventure and our daily commitments.
Life isn't always a smooth ride. At least it hasn't been for me. We all make mistakes and have things happen that we were not expecting or didn't want to happen. However, we need to continue to pick ourselves up and keep going. That's what success looks likes. Success doesn't go to the person who doesn't fall down; Success goes to the person who won't stay down! [Tweet "This Is Your Life with Sutton Parks"] In this episode, a new friend of mine Sutton Parks, (Singer, Song Writer, Motivational Speaker, Author and Coach) comes on the show to demonstrate that we all have ups and downs and we need to know what's most important and to keep getting up and keep going towards our dream. Oh and we talk about some business nuggets also! Wait till you hear his song "This Is Your Life" at the end of the show. Talk to you in the comments below. Mentions: SuttonParks.com This Is Your Life (The Song)
Having a plan is one of the most powerful tools we can have for successfully completing what we want to accomplish. Yet most small businesses and sales professionals don't have one. In this episode, I invite James B Woosley on the show to talk about the power of planning and the components of a plan. We discuss: The 3 important elements of a plan. A plan for business or for writing a book, is there a difference? Why is he so passionate about planning What are the biggest challenges to making a plan How much time does it take to make a plan How do we get started making a plan Why is planning so powerful and much more. About James B. Woosley As a business coach, consultant, and project manager, James Woosley helps people and organizations move ideas from the dreaming and planning stages to full implementation. He sets goals, plans strategically, and makes things happen…for himself and those around him. Mentions: Conquer Your Kryptonite Website Woosley Coaching
Happy New Year! Are we recovered from all the celebrating yet? Have we set our 2014 goals? What would be a great goal for 2014 to help us take our business to the next level? Listen in as I share a great goal that you want to have on your list for 2014 and some steps to make it happen. What other goals do you have for 2014? See you in the comments below.
With all the hustle and bustle of the holidays, how can we build our network and go deeper with our clients? In this episode, I share a quick tip that I learned of how to have a greater impact on your clients and your referral partners without driving yourself banana's throughout the holidays.
In this episode we will talk about a strategy to generate leads and separate you from your competition without being pushy and making your effectiveness scalable. Some of the best ways to sell more is to present your product or service to those that are in the market for your product or service. The way to improve it more is to present it to more and more people that fit that criteria. But how can you do that with limited time? There is only so much time in the day. Well, I answer that here with lead generation machine strategy #1.
In many discussions I have with people on how to take their sales and their business to the next level, I find that they have a negative connotation towards selling. They tell me they: Don't want to take advantage of someone Don't want to rip someone off Don't want to push something of someone Don't want to be one of those people Here's my advice: Don't! A great sales person does not do any of those things. Selling is finding someone who has a need or want for a product or service, helping them identify and quantify their need/want and leading them to the solution. Listen in to this episode as I share this and other examples that will take your sales mindset & skills to the next level.
In this episode, I share the 7 key elements you definitely want to have in your sales presentation and/or sales letter otherwise you are going to lose a lot of sales!! I also share 2-3 bonus items at the end that will really take your close ratio to new highs. This review is broken down into simple, understandable elements for you to understand and implement without needing a marketing degree to get results. What is a Hook? How do I use it? How can I make my customer trust me and the product I offer? How do I know if my sales letter or presentation is missing something? How do I make it urgent to buy without being pushy? All this and a lot more will be shared on this episode.
In this episode, I share what are 4 must haves for building your community and no, it's not alcohol. Are you intentional about how you are building your audience or book of business? Do you know where to start? Do you want to refine what you are doing currently? Well, listen in for the 4 must haves for building your community. Where is your Community? How Can they join? Should we charge? What do they get? Who is your community for? Who will benefit from your community? How can we make it more attractive so your community will grow? These questions and more will be answered so listen in and I will see you in the comments below! P.S. - Happy Thanksgiving. We will not have an episode next Thursday in observance for Thanksgiving. Have a great holiday weekend and I will be talking with you the following Thurs.
Masterminds are one of the best tools to grow your business and your life. There are so many reasons why masterminds succeed and why people in masterminds or life groups flourish. Shockingly, many masterminds have failed and dissolved. Why? Well, on this episode you'll learn: Why masterminds have failed and how you can avoid it. What are the key elements to a successful mastermind. What types of masterminds are there. What are formal and informal masterminds. The importance of setting clear expectations for the group. This and more.. Have you been in a mastermind? What went well and what did not?
About The Episode In this episode we talk about the keys to successful networking. How to engage new people and build relationships. I have invited John Corcoran of Smart Business Revolution to come on and discuss how to create a networking plan and the keys to successful networking. The importance of having a plan What is networking? What do you do to network? How to build a networking plan. The keys to understanding how to network. What is the right mindset to have for successfully engaging new people. How to create a target list. What is it and how to do it. How to master the face to face networking. The crucial aspect of building a network. Creating an easy follow-up system. This and much more... Mentions: http://smartbusinessrevolution.com/davidjsoler
In this episode I talk with Kimanzi Constable about the 9 steps to change your life from someone who actually did it. About Kimanzi- Kimanzi Constable is a former bread delivery guy who self-published two books that completely flopped. He then figured out this building relationships thing and has now sold over 80,000 copies. His first traditionally published book came out on May 1st of 2013. He is an international speaker, life coach and consultant. His mission is to help people figure out what their dreams are and how to make those dreams their reality. About the Episode: However, 3 years ago Kimanzi was working in the bread delivery business and now he is an international speaker and author. How did he do it with relationship marketing? What drove him to do it? What struggles did he have? Everything he did flopped until he realized the relationship marketing way and he explains what he went through and what he realized about people and buying his books. How focus on adding value and helping others, serving others, building relationships, having a plan, knowing who you help and how you help them will drive your success both relationally and financially in your business. This and much more is will be discussed. Don't miss this one.
In today's episode, we are going to discuss how important and what's important about your online presence and how to build relationships and how to allow yourself to be found by people seeking your product/service. What are keywords? What is SEO? What is the most important online check we as professionals MUST do? What is a long tail keyword? How online marketing can help you reach new people and introduce them to you and your product and/or service? What is the most important strategy for our online content and our website? How does this matter with relationship marketing? What are the key strategies for sharing your content online? Google Your Name Understanding that multiple names or misspellings of your name or company name are important for your brand awareness. I will be discussing this and much more with Mike Brooks from Nuclear Chowder Marketing. About Mike: For the past five years Mike Brooks has been personally responsible for hundreds of thousands of dollars of revenue flowing into a select group of brick and mortar businesses through their Internet Marketing strategies. For the five years prior to that, Mike was personally responsible for the same thing at the martial arts school he co-owned which is where he fell in love with direct response and Internet Marketing. Mike is the President and Founder of Nuclear Chowder Marketing, LLC. Mike’s marketing career began over 10 years ago when he became part owner of the martial arts school. Mike’s role in the school was simple; to market the school and build their membership base. His expertise in local internet marketing attracted other business owners within the Danbury CT area. Before long, he had a second business called Offline Marketing Online.
Relationship marketing builds advocates for your product or service that drives referrals and business your way. How can you use relationship marketing to sell a book or make it a best seller? Well, today I interview Joel Boggess, published author of Finding Your Voice, and we unpack and explain what Joel did that is making his book fly off the shelves. He is already having a 2nd printing and the book has not been released yet. How did he do that? People like Dan Miller, Darren Hardy, Carrie Wilkerson, Bob Burg, John Miller, Tom Ziglar, Joe Calloway, Jen McDonough, and many more have endorsed his book. How did he do that? Why so many? How and why are people buying his book before its released? How can you do it? What specific value items is he doing for his book that is driving the sales up? What if you don't want to sell a book, will this work for you product or service? YES!! What are 3 rock solid ideas for how we can find our voice/our passion. Listen is for this and more.