Law Firm Marketing Podcast – SEO | Law Firm

Law firms must focus on their brand as the face of their firm. The brand and how it is conveyed in your logo, business cards, brochures, and website must be professional and communicate the right graphics, content, and tone to be effective and help your business grow.

Law firms that are designing new websites or updating ones from the early 2000s need to design for visitor conversion as the highest priority. SEO | Law Firm’s marketing podcast discusses how easy to access information, a modern look, and a friendly content management system can make SEO strategies and a law firm more successful.

SEO | Law Firm’s marketing podcast discusses how law firms should focus on the niche practice area that is highlighted on their home page for the best Google results. This is also important for planning the firm’s marketing campaigns and keyphrases.

SEO | Law Firm’s marketing podcast discusses how Google and mobile users cannot read Flash elements on a website. Law firms that want to get better search engine rankings and have a modern design should look to get a website redesign to increase their results.

SEO | Law Firm's marketing podcast discusses 2012 online marketing campaigns and how firms can plan now to increase clients and financial returns in the new year.

When marketing your law firm, you have to stand out and have some sort of symbolism that your target audience can connect to your law firm. SEO | Law Firm's law firm marketing podcast discusses how Freudian techniques and other recommendations can help make your marketing more memorable and attract more clients.

SEO | Law Firm's law firm marketing podcast discusses how your city-targeted keyphrases play a big role in your Google search engine rankings. They are also very important to use to attract a targeted client base and get more exposure for your law firm.

SEO | Law Firm's podcast discusses ways to improve natural search engine rankings with a law firm's Google Places listing, especially when the law firm has multiple offices and practice areas.

SEO | Law Firm's podcast discusses the benefits of videos on lawyer websites and tips to make them a valuable part of a firm's legal marketing strategy.

Smartphones are widely used by potential clients and your law firm should embrace a mobile site to attract them. Large graphics, contact forms, and user-friendly features are a must to ensure your mobile site is functional for mobile users.

Large legal marketing firms lack agility in a changing industry. You need an online marketing firm that can change or add to their SEO strategy within a couple weeks when something changes in Google's algorithm.

Shrinking your law firm marketing budget may be the best way to increase your client base. This episode will give an example of how one lawyer expanded his office and saved $40,000 a year.

Filling in for Sierra Winter, Jason Bland talks about ways to improve legal marketing in a slow economic period by using online marketing instead of traditional lawyer marketing.

This episode covers the value of a professional design and how that design works with search engine optimization and your firm’s legal marketing goals.

In this podcast, Sierra Winter talks about way to make your law firm ranking higher in the search engines, creatively.