Law Firm Marketing Podcast – SEO | Law Firm

Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.

Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don’t forget the “rest” of the marketing pie when choosing your marketing strategy.

Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.

Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.

When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.

Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.

Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.

Law firms may not want to think they are small businesses, but in many respects they are. Are you marketing properly online? Find out if you are and what to do about it if you are not.

People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.

One of the more well-documented design trends is a move toward simplicity in attorney website layouts.

Rencently, widespread reports of a WordPress attack panicked hundreds of website owners. Why should a legal marketing company have emergency protocol in place for Internet threats?

Google has launched a new website called How Search Works. It's a good resource to "see" what is classified as spam.

What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.

your SEO strategy is often centered around high-traffic, targeted keywords. However, there is another way to make use of variations on the theme. Check it out here.

Law firms have more considerations than other service providers and retail businesses when it come to choosing a name. Like it long or short? Here are a few things to consider.