Screen Australia: Multi-platform Storytelling
Summary: Case studies and practical guidance on creating multi-platform strategies for features, TV drama, documentary, game or online projects. Developing a story idea across devices, channels and communities requires an intensive creative process, knowledge of the landscape, and complex production management. These recordings from Screen Australia seminars focus on the core aspects of delivering multi-platform projects, including story, business, community, technology, interaction and design, to help take your idea from page to screen. Screen Australia is the Federal Government's major funding body for the Australian screen production industry. It provides investment for the development and production of Australian film, television, documentary and interactive media, as well as resources for industry and business development.
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Podcasts:
A step-by-step study of the writing process to a very tight interactive brief. How limited story world and entrenched stakeholders creates a freedom of its own and how trans-channel entertainment can still have embedded educational value. A presentation by Neil Richards at the inaugural Screen Australia Digital Ignition Clinic directed by StoryLabs in late November 2011. Podcast recorded by StoryLabs Gary P Hayes. ABOUT NEIL RICHARDS - Neil has story executive, writer and producer credits for BBC, ITV and Channel 4 in drama, children's and entertainment. Since co-writing Starship Titanic with Douglas Adams in the mid-90s he has worked increasingly in interactive media, scripting children's iTV, education, broadband and platform games, earning three recent BAFTA nominations, an IGDA Writing Excellence nomination and a Writers' Guild nomination. He has written more than 20 game scripts including the popular titles Driver, Just Cause (1 & 2), Broken Sword and The Da Vinci Code. He has mentored in workshops for BBC, PAL (Media Programme), PILOTS (Media Programme), PYGMALION (Media Programme/Paris/Berlin Film Schools), the Akademie für Kindermedien in Erfurt and Crossover Labs. He was one-time senior lecturer in screenwriting at Bournemouth University. He has also consulted for the BBC as a producer in creative development, devising and running Creative/Interactive Labs across the BBC.
The Story Community. Building community around your story and game world and then growing and managing that community. Using examples of Big Brother, Master Chef and various online games, a step-by-step guide on how to build loyal users. A presentation from Laurel at the inaugural Screen Australia Digital Ignition Clinic directed by StoryLabs in late November 2011. Podcast recorded by StoryLabs Gary P Hayes. ABOUT LAUREL PAPWORTH - Laurel has been creating and managing online communities for over 20 years. Marketing magazine named Laurel 'Head of Industry, Social Media' for Australia and AdAge named Laurel in the Power150 bloggers globally. She is CEO of The Community Crew setting up online communities on forums and managing them including Everquest, Ultima Online, Westpac Bank, Junior Masterchef TV show, Middle East Broadcasting (women's online community), Singapore Military, journalists with The Australian newspaper. She has been runningvirtual online communities since the late 1980s including virtual worlds and forums. Laurel teaches workshops on online community management, social media press releases, Facebook marketing, increasing your Twitter reach, and social media monitoring and measurement to governments, corporations, small business and not for profits in Australia, New Zealand, Asia and the Middle East.
The Creative Story World Process – How transmedia is both commercial and real, the studio and broadcast system and how to create stories that engage and extend across platforms. Exploring services evolving from one to another using key case study of how Head Trauma moved into Pandemic and other projects. A presentation from Lance at the inaugural Screen Australia Digital Ignition Clinic directed by StoryLabs in late November 2011. Podcast recorded by StoryLabs Gary P Hayes. ABOUT LANCE WEILER - Lance is recognised as a pioneer in mixing storytelling and technology. Businessweek named him "one of the 18 who changed Hollywood" alongside the likes of George Lucas and Steve Jobs. His films include The Last Broadcast and Head Trauma, around which he also made an acclaimed ARG (alternate reality game), and an online documentary series, Radar, which was nominated for a Streamy Award. In 2011, Lance's Pandemic, an immersive storytelling project, was official selection of the New Frontier section of the Sundance Film Festival. He sits on a World Economic Forum steering committee for the future of content creation, and teaches at Columbia University on the art, craft and business of storytelling in the 21st century. Lance is founder of the Workbook Project, an open creative network, and writes a regular column for Filmmaker magazine on the impact of tech on entertainment.
