Summary: The Story Community. Building community around your story and game world and then growing and managing that community. Using examples of Big Brother, Master Chef and various online games, a step-by-step guide on how to build loyal users. A presentation from Laurel at the inaugural Screen Australia Digital Ignition Clinic directed by StoryLabs in late November 2011. Podcast recorded by StoryLabs Gary P Hayes. ABOUT LAUREL PAPWORTH - Laurel has been creating and managing online communities for over 20 years. Marketing magazine named Laurel 'Head of Industry, Social Media' for Australia and AdAge named Laurel in the Power150 bloggers globally. She is CEO of The Community Crew setting up online communities on forums and managing them including Everquest, Ultima Online, Westpac Bank, Junior Masterchef TV show, Middle East Broadcasting (women's online community), Singapore Military, journalists with The Australian newspaper. She has been runningvirtual online communities since the late 1980s including virtual worlds and forums. Laurel teaches workshops on online community management, social media press releases, Facebook marketing, increasing your Twitter reach, and social media monitoring and measurement to governments, corporations, small business and not for profits in Australia, New Zealand, Asia and the Middle East.
