The Hook - At The Intersection of Advertising & Public Relations
Summary: The Hook is one of the newest shows to our outstanding lineup of business radio programming. Hosted by Katie Kempner, VP and Director of Agency Communications at Crispin Porter + Bogusky, The Hook will chart the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.
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- Artist: on Cranberry.fm
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Podcasts:
Interview with Martha Kempner
Warren Berger on Advertising
CBS News President Andrew Heyward
Eric Yaverbaum, Managing Partner and Client Services Director for Lime.
Deborah Zdobonski, is Senior Vice President and Executive Director of Corporate Communications and Public Affairs at Publicis USA.
Deborah Zdobonski, is Senior Vice President and Executive Director of Corporate Communications and Public Affairs at Publicis USA. Later in the show, we’ll be joined by Kipp Cheng, Vice President and Director of Public Affairs for 4A’s; and Jeremy Miller, Public Relations Director of TBWA Worldwide to talk about an issue that has been a hot topic in the advertising industry lately. That is that the 4A’s, The American Association of Advertising Agencies, has actually hired a PR agency, GolinHarris, to mount a campaign that PRs the advertising industry as a whole. So, it has created a lot of debate. Some people think it’s a fantastic idea. Others are not so convinced.
Matt Scheckner and Burtch Drake of Advertising Week to discuss the upcoming September show in New York City.
Julia Hood is editor in chief of PRWeek, the leading publication for PR and communications professionals.
Julia Hood is editor in chief of PRWeek, the leading publication for PR and communications professionals. She began her career in publishing, and subsequently held positions in corporate communications for such companies as Mobil and BAT Industries. Hood has been at PRWeek for four years, first as a reporter, then as Bay Area Bureau Chief. She was promoted to her current position in September of 2002. Hood has an MA in journalism from New York University.
David Kiley, senior correspondent for BusinessWeek.
Richard Hine from Wall Street Journal
Matt Creamer from Ad Age
Chuck Porter and media director Jim Poh
Brandweek Magazine, Becky Ebenkamp Entertainment Editor.
Becky Ebenkamp, Entertainment Editor, Brandweek Magazine
