The Hook - At The Intersection of Advertising & Public Relations
Summary: The Hook is one of the newest shows to our outstanding lineup of business radio programming. Hosted by Katie Kempner, VP and Director of Agency Communications at Crispin Porter + Bogusky, The Hook will chart the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.
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Podcasts:
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.
Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable client roster including IKEA, Molson, Unilever, W Network and Lavalife.
A Recap of the Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the and tells us all about what we missed.
Katie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications.
Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.
Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today's online world.
Katie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world's most awarded agencies.
Katie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world's most awarded agencies.
Stuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lipper give their review of the commercials that aired during the Super Bowl.
Judy Barry, Senior Vice President for Sales and Marketing for The Wall Street Journal tells us how the publication continues to fascinate many people, as it has been able to remain so clearly the world’s leading business publication.
Shannon McKinnon is the producer of Ad Persuasion, an international television show that spotlights the ad as an art form. The show focuses on the world’s most creative, award-winning commercials with the added perspective from international industry experts.
A discussion of Science, Digital Media and Online Advertising with Burt Helm marketing editor of BusinessWeek.
President, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks
President, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks.
