The Hook - At The Intersection of Advertising & Public Relations
Summary: The Hook is one of the newest shows to our outstanding lineup of business radio programming. Hosted by Katie Kempner, VP and Director of Agency Communications at Crispin Porter + Bogusky, The Hook will chart the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.
Scott Donaton talks about publishing Entertainment Weekly, Americas leading consumer magazine of entertainment and popular culture.
Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.
Miles Nadal of MDC Partners discusses digital and direct response
Teressa Iezzi from Creativity Magazine on Creative Management Roles in Ad Agencies
Talking Marketing Change, Consumer Behavior and Brands with Rob Walker
Advertising Week 2008 Executive Director Matt Scheckner previews the event
Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV
Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer
Ajaz Ahmed , chairman and cofounder of AKQA on Social Networks Role in Marketing & Branding
Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA
Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of working with incredible clients and brands.
Recap of Cannes Lions 2008 with CPB co executive creative director & partner Andrew Keller who tells us about the opportunity to judge the Titanium Lion Award
A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today Advertising Columnist Theresa Howard tells us what she got from covering the event
A Talk with Michael Tonello, author of the book Bringing Home the Birkin
the 2008 Cannes Lions International Advertising Festival is previewed