Social Media for Small Business

How to build an engaged social media community on Facebook. Sam Zivot of athletic-wear brand Lorna Jane explains how they went from 0-350,000 fans on Facebook in 18 months and how they keep their fans engaged.

Crowd funding platforms allow those with creative, commercial, charitable, and community projects to use their networks (and the greater internet audience) to raise funds for a range of initiatives. Guest: Bryan Vadas, iPledge

The way we watch television has changed. TV shows are creating ways for us to engage with their content and with each other as we watch. ABC TV's Q&A program is a great example of a show doing it well. Guest: Anna Klauzner, Interactivity Producer, Q&A.

Every time you publish a tweet, a blog post, a link on your Facebook business page you're saying something about your brand. Are you taking the same steps to enhance your brand online as you do offline? Today we look at how to approach brand management across social platforms. Guest: Cheryl Hayman, Hayman Strategy.

What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online?

Have you failed to see the magic of Twitter for your business? Guest Leonie Smith of Digital Breezes explains which businesses benefit most from Twitter and why Twitter presents the opportunity for opportunities. Plus new apps and cool tools.

Is Social Media Optimisation limited to boosting our marketing and brand building? The three things are smart businesses focused on for optimization results. Guest: Jeff Bullas, Blogger, social media speaker and strategist.

Are we potentially exposing our businesses to brand damage by not having policies in place? When is it important to develop a social media policy? Guest: Peta Ellis, City Publicity.

As image sharing apps and platforms explode into the social media space, how can Small Businesses harness the power of good-old-fashioned photo sharing? In this episode we look at Instagram and how small businesses can use it to share their story, their clients' stories and build a relationship with their target market through images rather than words. Guest: Brooke Simmons, Pursuit Communications.

Integrate social media with your website. It's one thing to have your twitter or Facebook feed scrolling through on your website … but how do you *really* integrate your website with your social media activities? Why is is it important and what do we need to do to better integrate our online platforms?

Web Content Strategy. Stop wondering 'What shall I tweet about today?' and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Guest: Sally Bagshaw of Snappy Sentence.

How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, how to get more strategic and thoughtful, geo-barriers and geo-fences and the user experience as vital. Joe Pulizzi, Content Marketing Strategist for The Content Marketing Institute joins Hosts Cat Matson and Suzi Dafnis.

Pinterest - It's the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business.

Google Plus is the newest social network and with millions of users signing up each week, it's a tool that no small business should ignore. Chris Pahor of Traffika explains what you're missing out on if you aren't using Google+ and what you can look forward to if you do!

Effective copywriting is essential to any marketing activity. But when your message is contained to 140 characters it becomes even trickier and even more vital.In this episode we look at the nuances of effective copywriting for the social media space, what works, what doesn't, and how you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared.