Entrepreneurs-Journey.com » Podcasts

Cameron Reilly and Richard Giles, two of the guys behind The Podcast Network's 2 Web Crew podcast interviewed me for episode 10. The 2 Web Crew show is... The official podcast of 2Web.com.au, the social network for Aussie Web2.0 entrepreneurs In the show we chatted about what I do to make money online, including affiliate marketing, blogging, BetterEdit and a bunch of other Internet business related stuff. If you are interested go and listen to - 2Web Crew #10 - Yaro Starak from BlogTrafficKing.com or you can download the MP3.

Michael Cheney catapulted into the Internet marketing spotlight after the successful launch of his AdSense Videos (aff) course. Shortly after completing the launch of this product Michael released another set of videos for free which offered a behind the scenes look into what happened during the days leading up to the product launch and during the launch. It was quite fascinating to watch the money come in and see what goes on in the background of a product launch online. I got in touch with Michael to ask for more details about doing a product launch and to find out how Michael become an online information marketer and AdSense guru. If you want to learn more about how Michael arrived at the position he is at today and also some really good stuff about product launches you will enjoy this podcast. Show Notes The first half of this interview is an introduction to Michael Cheney and how he became an Internet marketer We then moved to some very specific details about doing a product launch, including - How to set up the affiliate system Why he chose Clickbank (aff) How he found joint venture partners We finished up with some advice on becoming an Internet marketer

This is the second and concluding part of the interview with Daryl Grant, who with her husband Andrew (www.andrewanddaryl.com) make over $250,000 USD selling multiple information products on various niche topics through the web. You can download part one of this interview here - How To Make $250,000 A Year Selling e-Books - Part 1 Part 2 Show Notes Daryl and I continue discussing the specific details on how her business works. In particular we cover - How she finds profitable niches. How she gets traffic to sales pages. How the books are written (she doesn't write them herself). How she gets the copywriting done for the sales pages. I ask Daryl whether she uses affiliates to sell her products for her and why she chose ClickBank as the payment processor for her products. Daryl offers some advice for people considering following in her footsteps and building a passive income online.

Daryl Grant and her husband Andrew (www.andrewanddaryl.com) started selling e-books online in late 2004. The next year they had revenues of over $250,000 USD selling multiple information products on various niche topics. They now have a proven system for finding niches, conducting market research, outsourcing the production of quality books/information and marketing and delivering the products through the web. Not bad for a couple who barely could do much more than surf and email when they got started. I found out about Daryl and Andrew after seeing a newspaper article about their success. I got in touch and arranged to do this podcast with Daryl. We ended up talking for nearly an hour so I broke this podcast into two parts. The second part will be released sometime soon. If you want to hear how Daryl managed to create a $250,000 passive income stream in a year's time then you will enjoy these podcasts. If you would like further information on how you can start your own information product business take a look at the resources Daryl has provided at her website - AndrewAndDaryl.com Show Notes First up an introduction to Daryl and what she did before starting her current information product business. We find out how Daryl manages an Internet business despite her limited technical abilities I asked Daryl how she learnt the marketing/business skills to do what she does and she talks about Mal Emery's mentoring program she joined with her husband I ask for specifics about the process of how she sets up each site, how she gets the books produced, how she gets traffic to the sites, etc Part Two You can now download part two of this interview here - How To Make $250,000 A Year Selling e-Books - Part 2.

  Dave Jackson has a great voice for podcasting and he should since he's the dean of the School of Podcasting, a membership service to help budding podcasters get their shows up and running. Dave and I had a fun chat about running an online membership service including discussion of various software packages, we delved into his history and looked at the future for his online project. If you like podcasting, plan to launch your own membership service online or just enjoy a fun interview then download this podcast. Show Notes We started with a brief intro to Dave, his School of Podcasting and how he got into podcasting. Dave offered some advice on running an online membership service business (including discussion of AMember). Next up we looked at how to attract an audience for a podcast. I asked Dave about his previous online ventures, including firsttimevisitor.com. And we wrapped things up with a look at the pricing of his membership service and the scripts and software he uses to manage School of Podcasting.

  Today I have yet another fantastic entrepreneur interview for you in my series of small business podcasts, this time with Anita Campbell, Editor of Small Business Trends and the Small Business Trends newsletter. She is also the host of Small Business Trends Radio show. Show Notes How Anita went from lawyer to corporate IT to small business consultant About the small business trends radio show How to be a trendwatcher Personal branding Search engine optimization for small business

The latest in my series of online marketing podcasts is an interview with Tom Kulzer, the CEO of AWeber Communications, which is a email autoresponder service that I subscribe to along with thousands of other small businesses and Internet marketers. The company is nearing it's 8th birthday and Tom, as the founder, has been there since day one. Tom recounted the story of how he started the business as a 21 year old, what forms of marketing he used in the early days that has carried through to the present and we also discussed some issues regarding SPAM, RSS and the future of email. Enjoy the 30th episode of the Entrepreneur's Journey podcast! Summary Notes Introduction to AWeber How Tom launched his software business as a 21 year old almost 8 years ago How AWeber markets the business and gets new clients Tom's thoughts on SPAM, RSS and the email autoresponder industry

One of the most common roadblocks for non-technical people to get into online marketing or start an Internet business is the issue of finding IT talent and in particular locating someone to design your website. Most small businesses outsource web design because it is too technically challenging to do it in-house. Outsourcing has pros and cons but if you can locate the right person and they stick around long enough you can establish a fantastic relationship. In this podcast I briefly discuss the use of audio on websites and then describe some steps you can take to outsource your web design requirements.

I have a treat for you podcast listeners today - a discussion on blog traffic building with Darren Rowse, the Problogger. In this episode of the Entrepreneur's Journey podcast Darren and I talk about how he got so much traffic to his big income earning blogs like his Digital Photography Blog, why you really shouldn't start your own digital photography blog and why you should start a Canon camera blog instead. Darren mentions some techniques he uses to keep bringing in traffic that the big corporate sites can't do for legal reasons, we talk about following trends and how the first mover who covers a trend in the blogosphere can get the big traffic gains and what Darren is planning in 2006. There's also some brief Yaro ramblings in there too, which I promise ties in with the overall theme of the podcast...eventually. Enjoy!

Download Part 1 MP3 Download Part 2 MP3 As you may know I recently purchased a blog, Small Business Branding (coverage here - Acquisition Of SmallBusinessBranding.com) and recently Michael Pollock, the founder of Small Business Branding who I purchased the blog from, and I sat down and recorded a podcast discussion about buying and selling blogs. Since we had just completed the transaction we were in the perfect place to discuss this topic and these podcasts should give you some good insights into the process behind blog trading. Our conversation went for over an hour so we broke it down into two podcasts. You can find further details about it from SavvySoloCast where these episodes are hosted.

Today's Entrepreneur's Journey Podcast features an interview with Robert Gerrish, who with Sam Leader created the FlyingSolo.com.au website and wrote the book with same title, Flying Solo. Robert contacted me a few months ago to introduce me to his web project and since then I have had numerous communications with Sam and Robert. They both are very committed to the Flying Solo website and are putting in a lot of time to grow it into a resource for solo business people both in Australia and the world. This interview gives us a good insight into how Robert got to where he is, including his work as a business coach and presenter, and what he is trying to achieve with his current Flying Solo project.

No no, I didn't interview Perry - though that would be fun (*scribbles note*) - this is Perry's latest audio call that he just sent through to his subscribers. Those business-to-business types should enjoy this one. I did an interview with Robert Spiegel, editor of the newsletter "Marketing Smarter with Google": Here's what you'll discover when you listen to our conversation: What most people do wrong when they're getting started. An interesting trait shared by almost all successful companies who use AdWords. Why sales & marketing departments always seem to be at each other's throats. Enjoy! Perry Marshall

This episode of the Entrepreneur's Journey Podcast (RSS Feed) features a discussion with my friend Will Swayne from Marketing Results in Brisbane on the topic of client culling. Client culling is a process a business goes through to isolate the right type of clients. Culling the resource intensive clients and actively seeking the "best fit" ideal clients that benefit from what the business offers without causing friction to the business systems, is what client culling is all about. During the early start-up phase when cashflow is tight business owners are willing to take on any work no matter if the job requirements don't quite match what the business is focused on or working towards. This results in poor resource utilization and inefficient work practices that often coincide with underdeveloped systems. In a lot of ways this is part of a teething process as the business "grows up". As cashflow stabilizes and systems are developed business owners gain clarity regarding exactly what their business should present to the marketplace and what type of clients should be sought. With a better understanding of the ideal client and service or product positioning it becomes easier for business owners to spot a "bad client", one that will consume more resources than the output will justify. These clients are then rejected with a clear conscious. Furthermore, business owners can look in their existing clientbase and pinpoint ongoing contracts with clients that are resource intensive and cull these customers from their books. Over time systematization and refinement create a system that attracts and satisfies ideal clients creating a significant profit margin through efficient use of resources. Definitive Guide To Google AdWords How to Double the Customers on your Website in 30 minutes or Less, with Google AdWords... And Beat the Learning Curve, FAST. Read more...

This episode of the Entrepreneur's Journey Podcast (RSS Feed) contains an interview with Kevin Muoio. Kevin is the co-owner of iPod My Baby and iPod My Photo, two e-commerce websites selling iPod related merchandise. I first heard about Kevin from the podcast interview he did with Andru Edwards from Venturus. In that interview Kevin talked briefly about the blog marketing he did for his websites and that the majority of traffic (and subsequent) sales came from blogs. What made it really interesting though was that he in fact didn't operate a blog himself, he used other people's blogs to promote his business. At the time of our call Kevin had only spent $100 on marketing for his business, and that was for some pay per click advertising, his blog marketing efforts have been completely free. Blog publicity outperformed some significant mainstream media coverage Kevin's websites received so I really wanted to hear more about how exactly he was using blogs to market his business. I decided to call him up and ask and of course I recorded everything for a podcast so we all can learn from Kevin's techniques. This podcast has some great current advice on how to use the blogosphere to create buzz and market a business without spending a cent. It very much parallels traditional PR or press coverage marketing but because of the nature of blogs and bloggers you face a lot less resistance to access communication channels. Blogs enjoy significant online network effects so a successful blog marketing campaign can result in exponential exposure for a website business. It's a marketing technique that every business should take advantage of. I hope you enjoy the podcast.

This Entrepreneur's Journey podcast features an Internet business discussion with Michael Pollock who blogs at Small Business Branding. Michael and I have known each other for a few months now, well "known" in the sense that we have Skype conversations but have never met in person since he is in the USA and I am in Australia. Michael and I completed a discussion on the topic of Internet business. Here are the show notes (a fancy name for a list of the topics we talked about in chronological order). Flipping websites for profit Making money from websites using advertising such as AdSense, including the importance of a keyword niche and Darren Rowse the Problogger. Sitepoint website marketplace and website evaluation. Making money through affiliate programs using ClickBank and the Googlecash online marketing method (using AdWords to sell affiliate products without having your own website). Blogs networks A little about Yaro and Michael and their Internet businesses