Business English Study - inspiring students & teachers
Summary: Business English Study: Entrepreneurs, Companies, Products
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Podcasts:
Michael Dell started his company in his bedroom. What made it a success? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
How does PayPal spot new trends in the market? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
Rupert Murdoch is a strong business leader. What are his lessons for success? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
How does Fred Perry keep its clothing cool in a competitive market? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
SAP has the potential to diversify. How does it focus on a market? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
How has Coca-Cola become a global brand? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
How did Estée Lauder build her company into a global brand? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
What factors helped to make Swatch a success? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
How did The Phone House become a global success? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
Porsche cars are expensive. Why do people desire them? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
Lloyd's of London's business is based on tradition and trust. How did it achieve this? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
Kodak has made some serious business mistakes. Can it survive? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
Lonely Planet company was started on a kitchen table. How did it become global? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
Bill Gates is a billionaire. How does he present his ideas? (MP3 FILMS are FREE to use. For PDF study lesson buy here)
Ben Jerry's started as a social business. What is that? (MP3 FILMS are FREE to use. For PDF study lesson buy here)