Business English Study - inspiring students & teachers Feed

RYANAIR - how to deal with complaints (advanced, updated) | File Type: audio/mpeg | Duration: 4:24

How does Ryanair deal with customer complaints?

THE BEATLES - how to utilise the long tail (advanced) | File Type: audio/mpeg | Duration: 3:43

The Beatles continue to generate millions of dollars. How do they do it?

McDONALD’S - global franchising (advanced) | File Type: audio/mpeg | Duration: 3:38

McDonald's is a global franchise brand. Is it still popular?

Business English Lesson - REAL MADRID - Galacticos business strategy (elementary level) | File Type: audio/mpeg | Duration: 3:27

Real Madrid football club introduced 'The Galacticos Strategy' in 2000. Was it a success? (MP3 FILMS are FREE to use. For PDF study lesson buy here)

IKEA - customer help (advanced, updated) | File Type: audio/mpeg | Duration: 4:20

Ikea is a global brand. How does it help customers?

JOHNNIE WALKER - how to innovate (advanced) | File Type: audio/mpeg | Duration: 3:52

Johnnie Walker is a global whisky brand. How did it innovate?

ADIDAS vs PUMA - how to compete (advanced, updated) | File Type: audio/mpeg | Duration: 3:10

Adidas and Puma have a history of competition. Who is winning?

PORSCHE - how to create a desirable product (advanced, updated) | File Type: audio/mpeg | Duration: 3:07

Porsche is a desirable product. How did it create the demand?

Business English Study - ZARA - how to succeed in fashion retail (elementary, updated) | File Type: audio/mpeg | Duration: 2:27

How did Zara become a global clothes brand?

YOUTUBE - how to sell the business model (advanced) | File Type: audio/mpeg | Duration: 3:56

How did YouTube sell the business model to Google for $1.65bn?

THE ART of WAR - sales tactics (advanced, updated) | File Type: audio/mpeg | Duration: 3:27

What can business learn from a 2,000 year old book on war?

Business English Study - IKEA - how to help your customers (intermediate level) | File Type: audio/mpeg | Duration: 3:48

Ikea is a global company. Why is it so successful? (MP3 and VIDEO are free to use. Subscribe for the LESSON and audio scripts)

Business English Lesson - ROLEX - how to recognise a fake (elementary level) | File Type: audio/mpeg | Duration: 2:47

Rolex is an expensive brand. How do you know it is a real Rolex? (MP3 FILMS are FREE to use. For PDF study lesson buy here)

Business English Lesson - BRATZ vs BARBIE - how to compete with a global brand (intermediate level) | File Type: audio/mpeg | Duration: 3:34

How does Bratz compete with the global brand of Barbie? (MP3 FILMS are FREE to use. For PDF study lesson buy here)

Business English Lesson - McDONALD’S - how to be a successful franchise (elementary level) | File Type: audio/mpeg | Duration: 2:47

McDonald's is a franchise. Why is it a popular business option? (MP3 FILMS are FREE to use. For PDF study lesson buy here)

Business English Study - inspiring students & teachers