The Story Studio Podcast - Writing, Storytelling, and Marketing Advice for Writers & Business

I knew we'd be in for a fun ride this week as we talked to Evo Terra, one of the creators of Podiobooks.com, a service that syndicates audiobooks for free via podcast feeds. I (Johnny) became interested in Podiobooks and mentioned it first in SPP episode 7 as yet another underexploited guerrilla tactic to go out and get more readers.. So did Sean and Dave, but while they sat on their audio files (Dave's fault. He claims an excuse involving goths), I published mine. So, as of today, right now, my book, The Bialy Pimps, is available at Podiobooks. Check it out. It's free, yo. But what's the point of a podcast audiobook as a publicity tool for self-published authors? Why would we do this? Why should you consider doing this? And how did the Podiobooks guys get the idea for something so nutty in the first place? Evo is a long-time podcaster (he's one of the authors of Podcasting for Dummies), so when a few author friends became frustrated with their inability to distribute their work, Evo came up with the idea for a Podiobooks, which allowed authors to distribute their stuff in a totally grassroots, totally without-gatekeepers kind of way that nobody was really doing. It allowed readers, on the other hand, to follow the books in installments, for free, via whatever listening devices they wanted. Serialization came to audio fiction. The authors (the best known of which is Scott Sigler, who has had mondo success thanks to Podiobooks) got the audience they were looking for. Win freakin' win. The way it works is like this: 1. People looking for interesting podcast and/or audiobook stuff find your audiobook via search on a podcast directory or online. (Or, today, now that Podiobooks has its own audience, people also simply find you right on the Podiobooks.com site). 2. These people subscribe to your audiobook using iTunes or another podcast directory in the way they'd subscribe to any podcast. (SIDE NOTE:If the idea of subscribing to a podcast confuses you, here's a video showing you how to find and subscribe to something in iTunes. You should now test it by searching iTunes for "The Bialy Pimps" and subscribing to my podiobook.) 3. People get to know you, your name, your personality, and all of the other stuff we talk about. 4. These people, now interested in you, become fans. They might buy the text version of your current book or they might buy later books. 5. Phat stacks of cash ensue. (Okay, maybe not always.) It's just one more way to get out there in a DIY way. And it's pretty cool. We'll of course update you on how well our Podiobooks experiments go right here, but in the meantime, be sure to get the free Podiobooks version of The Bialy Pimps. And tell your friends! To view the video version of this episode, go to: Self Publishing Podcast Episode #14 - Using Free Distribution to Build Your Readership w/ Evo Terra

This week, we delved in deep on what we feel is the best writing tool anywhere, ever, since the invention of the pencil: Scrivener. For this epic discussion of our favorite writing software, we managed to coerce Gwen Hernandez, author of the upcoming Scrivener for Dummies book, to join us on the podcast. Gwen started as a nonfiction author, decided she wanted to write romantic suspense and wrote a lot of it, but ended up blogging tips about the software she used to write it. She became known as an authority on Scrivener and ended up getting her first book credit for a book about what she used to write her books, which was very meta. Among the amazing cool things Scrivener has going for it are: It allows you to drag and drop scenes from place to place It keeps all of your writing -- and all of your research -- in one contained place It allows you to make annotations and comments in your work so that you can keep writing fast and address your short-term concerns later It allows you, as a self-published author, to do all the "heavy lifting" of proper formatting for different devices/platforms on your own It works for fiction, nonfiction, scripts, novels, novellas, short stories, and any other form of writing It saves your work meticulously, so that you're always backed up and never lose anything you write It allows you to take "snapshots" of your project before making changes, just to be sure and to allow you to revert at any time … and about a billion other cool things. Gwen also outlined a few cool features in this blog post about how to write fast. The wrap-up After we let Gwen go lest she contaminate herself with how idiotic all of us are after a while, we continued to kiss Scrivener's ass as being awesome. We then built a shrine to Scrivener. We sacrificed cows to Scrivener. We ran around naked in the moonlight in tribute to Scrivener. We then noted (seriously this time) that Scrivener gives you a 30-use trial to see if you like it and encouraged you to try it out so that you can see how terrible Microsoft Word truly is compared to its awesomeness. Oh, and then we gave you this link again so that if you wanted to pick up Scrivener, I could get a commission. Thank you! Sean also made a point to say that we should link this video about how James Ellroy Hates Everything in the show notes. It's not relevant at all, but it's funny as shit so we wanted to share it.

Lots to offer in this episode... check it out. We're live-streaming video! We started this episode by announcing that we were, for the first time, streaming the video feed of the Google Hangout we were using to record the podcast. Sean, Dave and I have always recorded our podcasts while also using video so that we could catch each other's visual cues (like Dave mooning his webcam), but from here on out we'll also broadcast that video. You can visit and/or subscribe to our Self Publishing Podcast YouTube channel, or you can watch the archived video of this week's episode directly. NOTE: Our intention is to record EVERY Tuesday at 3pm Eastern US time and to broadcast/stream our video in this same way, but we suck at coordination of such things and will certainly not adhere to that schedule exactly. But in general, if you want a laugh, try checking our YouTube channel at 3pm on Tuesdays. Most Tuesdays we should be there, live. (Maybe we'll even figure out how to do live chat eventually, too.) Structuring Serials We took a question from John about how Sean and Dave structure serials, and if it's different from structuring a novel. They answered the question (Sean had to hear it twice, because he wasn't paying attention). Because the question wasn't for me, I took a nap. Grammar, rules of writing, following rules so you don't look like an amateur, and breaking rules because rules suck We spent the bulk of the episode addressing a question submitted by Scott via email. Here's the meat of the email that Scott sent us: I am 39 years old and haven't written a damn thing since I was a kid. I've got tons of ideas floating around for a short fiction novel, but never had the balls to put them down on paper...until now. That said, I have some anxiety about writing, particularly as it relates to the proper usage of grammar and punctuation. I would very much enjoy hearing you guys get into some basic discussion about how you each structure a novel. For example, I find myself getting stumped on proper paragraph structure. I've read some people use as little as one sentence...others suggest sticking to the 5-7 sentence per paragraph structure. Basically, some writing and grammar tips 101 from you guys would be helpful. I know this sounds incredibly basic, but for fuckers like me who paid very little attention in school and never went to college, this can be a source of great anxiety. There's a lot to this question. I feel that the many, many, many other people who I've found have questions like this have been duped by teachers and other authorities into believing that there is a "right" way to write, and that if you don't adhere to those "correct rules," you have no business writing and are just going to embarrass yourself. In truth, most of the decisions about paragraph length, sentence length, tense, and general style end up comprising an author's voice... and there is no one correct "voice" for anyone to have. But still, even if you believe that and choose to consciously defy some of those rules, you need to do so willfully and intentionally, not accidentally because you simply don't know any better. To that end, we suggest everyone who'd like a firm grounding in how to use grammar and punctuation properly check out these books: The Elements of Style On Writing (of course) Eats, Shoots, & Leaves And on counterpoint, here's a post that Sean wrote called 10 Grammar Rules You Can (and Should!) Ignore! If you choose to break rules, know them first... and have a damn good reason for breaking those rules. But don't let someone else's opinion hold you back. This episode is chock-full of goodness. We talk about the rule-breaking style of Fight Club and House of Leaves and why the voice and style used in a certain passage in American Psycho gives me serious creeps. Also included: Why reading Clive Barker is like eating a really rich dessert. To view the video version of this episode,

Before getting into our main topic about building great characters, we took a voicemail call from Frank. Frank's question boiled down to: "Why are you giving away your self-publishing tricks and secrets? What's in it for you?" And that's an interesting question -- one we asked ourselves as recently as Self Publishing Podcast episode 9. The full answer is long, illustrative, and thought-provoking, but here are a few of the reasons we podcast about what works for us in self publishing: Thinking and talking about this stuff all the time gives us great ideas about how to improve our writing, our marketing, our process, and our funnels. Being in "the writing headspace" helps us to write better because we're constantly thinking of ourselves as writers. We meet new people, learn new things, and make new connections... such as when we met Ed Robertson and talked about how to understand Amazon's algorithms, and our upcoming (July 26th) episode with guest Evo Terra. We reach a ton of new people, make new friends, and generally build our platforms. We come to think of writing in new ways... like when I (who in episode 8 said I didn't understand how two writers could ever write a book together) announced that Sean and I were going to write a book together in episode 9. This is a mastermind group for us. Everyone should have a mastermind group. Ours is simply public. And lastly, This is all moot because there are no secrets. These are things we're trying, and plenty don't work. We're on this journey together, and we know we'll learn from you as you learn from us. And ultimately, it all boils down to doing great writing anyway. All the "secrets" in the world won't help a shitty product. Developing great characters After that discussion, we got down to our main topic, all about developing characters. Characters drive your story. Even if you're writing nonfiction, it helps to think of yourself as a character in your own nonfiction story... and to use that "fiction-like element" in your nonfiction. Here are a few of the things we think about creating characters, out of order and with no respect paid here in print to whose tips they are: Take shortcuts to creating characters by giving them a "foundation." This could mean borrowing traits from real people or borrowing people in full. (Johnny admits to starting with real people -- and going so far as to use their real names in the first draft.) As your story progresses, your characters will outgrow the foundation you laid for them. They stop being the people you borrowed from life, and become unrecognizable. (NOTE: if you use Johnny's trick, be damn sure to change their names at this point.) You can write a ton, trying to get "fluent" with the characters and the story, and just plan to cut out all of the "throat clearing" you did in print simply to get to know the characters. (Tipsters here include Tarantino and Hemmingway.) Remember that characters are not "good" or "evil." Good evil characters sometimes do good things. Good nice characters sometimes do bad things. Try to see your characters, within the story, from other characters' points of view. They will appear different through different lenses. What are your tips and ideas on character development? Leave them below in the comments!    

We selfishly (but with the dual intention of giving y'all some ideas) started this episode by giving an update on what we're currently doing to expand and get the most out of our burgeoning self-publishing empires. I (Johnny) am doing the most different things, but Sean and Dave are doing more productive things. FOR NOW, PLATT AND WRIGHT... MUHAHAHAHA... Here's the Johnny stuff we talked about: I started the process of getting The Bialy Pimps into the Barnes & Noble Nook and Apple iBook stores I'm in the process of making "The Universe Doesn't Give a Flying Fuck About You" permanently free on Amazon and elsewhere. I'm doing this because the title already sells like mad at 99 cents, and I want to remove all barriers to people getting it. (I'm using it as a lead generation tool, and the start of one of my marketing funnels) The Bialy Pimps will officially be launching as a free podcast audiobook on July 25th. Sean and Dave, for their part, are happy to announce the debut of Yesterday's Gone, episodes 13 and 14... the first two episodes in the long-anticipated third season. Definitely check it out if you like apocalyptic fiction and what Dave calls "dark whore." Using pen names with the man from Mars ... or named Mars. Mars called in with a cool German accent and a question about using pen names if he wants to write 1) nonfiction about marketing and branding and aslo 2) fiction. Sean and Dave both said he should use a pen name. I more or less agreed that Mars should use a pen name in his case, but argued that in certain cases (like mine), the content areas aren't quite as mutually exclusive and that the reader is connecting more with the PERSON than the INDIVIDUAL WORK and that a pen name divides your audience who otherwise might like to read everything you wrote. Hey, it worked for ISAAC FUCKING ASIMOV, I said. I think Sean and Dave won this debate, because they know a lot more about how to have your cake and eat it too, by both letting your people know all of what you write but keeping Amazon from confusing people who don't know you yet. And also, I was talking a lot out of my ass. Why you, as a self-published author, need a platform Plain and simple, a "platform" is a way you have of connecting with your readers outside of your published works themselves. It's a way of building a community, being able to talk with people, and so on. A few key concepts we discuss: Our best suggestion is a blog. Dave was all, "Blogger is fine, you guys!" but Sean and I put the smack down on him and are STRONGLY suggesting a self-hosted Wordpress blog as your author platform. Our best suggestion for web hosting is Hostgator (that's an affiliate link), or if you'd like someone to do it all for you, you can hire Sean's guys at OutstandingSetup.com to do it for you. But if you don't want to do that, Twitter, Facebook, and Google Plus can be your platform. Or forums. Or anywhere else where you can become known, and get people following what you do. But again, ideally, you'll want your own site because then you can build a list of these people and be able to connect with them directly. (We can talk more about this later if you'd like. Let us know.) And lastly, the rule with platform is NOT "If you build it, they will come." We talk in this episode about that fallacy... and how YOU need to go to THEM. They won't give a shit about you and/or seek you out if you leave them to their own devices.

Sean and Dave are anomalies in many ways, but probably the most relevant here (and safe to discuss in mixed company) is the fact that they've laid it all on the line and are essentially writing their fiction for a living. That's not normal. Most ...

We'd intended to bulldoze right into this episode and start talking about my (Johnny's) findings at BlogWorld & New Media Expo (which will henceforth be called simply "New Media Expo"; they're mixing it up, those crazy guys) as they pertain to writers, writing, traditional publishing, and self publishing... but we got distracted. Surprise, surprise. Most of what we got distracted with during the first minutes is way too dumb and irrelevant to waste your time with here in te show notes. Apparently we didn't mind wasting your time with it on the show, though, because we did. It involves our reviews, Dave possibly being Marilyn Manson, and Wade Finnegan titling his review "Wade Finnegan." Also, French girls and Dave hating people. Again: surprise, surprise. We took a few voicemails. Sean became Sean Penn and we learned the background of Sean and Dave's mysterious partnership. (Hint: It involves a tranquilizer dart and handcuffs.) We also talked about "do it for you" services, and when you should let someone else format and assemble your book or e-book and when you should simply DIY. And then we finally got to BlogWorld. After a half hour. Like real professionals. What BlogWorld had to say about shit we talk about here Just so you're oriented, you might want to check out the BlogWorld schedule so you can follow along with what we're talking about. (And for the sake of completeness, should you find yourself listening and saying OH MAN I WISH I'D HEARD THOSE SESSIONS AND NOW I WANT TO GO GOTH BECAUSE I'M SO SAD, you can still pick up the BlogWorld Virtual Ticket -- and get access to recordings of all of the BlogWorld sessions -- if you're reading/listening reasonably close to when this podcast went online.) Here's some of the sessions I attended, that Sean wishes he'd attended, and that Dave said, "Fuck you guys" to us about: Should I self publish or get a book deal? with Jim Kukral and Scott Stratten. Scott was on the "pro" side and Jim was the "self publish" side. It was a cage match. The 411 on Recording and producing a great interview with Mur Lafferty and Rob Walch. Look up Mur. Mur has podcasted a bunch of books, distributing them for free, and it's worked great for her. Rob has done a ton of impressive interviews for his show, which all has relevance in "getting to people" and "getting press," etc. Stuff we self-published authors need to know about. Podcasting for creatives with Mur Lafferty, Evo Terra, and Kate Baker. This was mainly stuff like Podiobooks (which Evo runs). Podiobooks.com is a way of distributing your books free in an audio version, via podcasts. Very cool. All three of us are doing a Podiobook right now. The Art of writing epic shit with Corbett Barr. This session by my buddy Corbett from ThinkTraffic was amazing and applied to nonfiction mainly but would apply for fiction as well. His message was to persist, put in lots of hard work, and experiment. It was a very "do the work" message. Also, watch this 2-minute video with Ira Glass from This American Life. I'd seen it before, but he included it in the presentation and it was quite apt. And also amazing. Building your blog's audience and becoming an expert with major press with Jaime Tardy. This was what it sounds like, and it's appropriate for all of us and for any writer because we can be experts and get big press coverage if we just know what to do and where to look. Great stuff. (And just remember, if you missed it, you can still get the BlogWorld Virtual Ticket.)

We mentioned at the top of this episode that our latest iTunes review from Glenn Dixon has totally nailed our angle, saying that we're "like This American Life on a bus." We couldn't be more proud. And hey, speaking of reviews, would you mind heading over and leaving us one? It's easy. Just go here, then click on the blue "View in iTunes" button below our logo on the left. Once it opens in iTunes, you can both rank us (we recommend a five-star review; studies show it's the decision made by the most intelligent people) and click to "write a review." Getting your books onto Nook and other platforms besides Amazon Aaaaanyway, in this episode, we first took our first ever CELEBRITY VOICEMAIL, which conveniently asked a question that I'd wanted to explore but that Sean and Dave kept poo-pooing (literally). The question was: How do you get your books onto other platforms, besides Amazon? Which are recommended; which give the most juice? So we talk a bit about getting onto Nook, Apple, Kobo, and the others. What works in promoting your self-published book... and what blows goats We spent the bulk of our time talking about ways to promote your book. After our discussion with Ed in Episode #5 about why KDP Select may not be as effective anymore (Amazon's exclusivity program that allows you to make books free), we figured we should brainstorm other things that worked or totally sucked. A few we talked about are book blitzes on blogs (say that three times fast), advertising, submitting for reviews, doing giveaways, book trailers, press releases, and all of our new love: Podiobooks. We'll talk more about Podiobooks in a later episode, but the short version is that a "podiobook" is an audiobook that's serialized into podcast episodes, then delivered just like any other podcast (and for free). Sean is currently recording one for Yesterday's Gone: Season One, and I'm recording one for The Bialy Pimps. We hope to have them up within a few weeks (and then will talk about the process and any effects in depth), but just to give you an idea of what they're like and how we might use them, here's the intro I created for the podiobook version of The Bialy Pimps: That intro will be attached to all 24 of the podcast episodes. Cool, huh? There's an outro too. Anyway, more on podiobooks later. So enjoy. And don't forget to leave us that review if you enjoy the Self Publishing Podcast!

We've got a couple of very different writing styles represented here at SPP. I (Johnny) write from end in one draft... and only then, once the entire thing is done and I can tell what it's actually supposed to be "about," can I go back and do edits and rewriting. Dave and Sean can't do the same, because their work usually doesn't precisely end so much as it leaves readers on a cliffhanger and keeps them waiting until the next episode. They write like TV writers, and I write like a more traditional novelist. But even on top of that, Sean and Dave write FAST, like at breakneck speed. I write slow. They're largely driven by plot, and I've always tried to start with characters and a situation and see what happens. None of these approaches are correct. There is no "correct" way to write. But each has their pros and cons, and your task as a writer is to figure out which one works for you. And really, the correct strategy is ultimately the one that keeps you writing... keeps you putting words down on the page. Not to spoil the incredible suspense we're know for here at the Self Publishing Podcast, but I actually discovered recently that something Dave and Sean are doing is something I should incorporate into my own process. It's something I didn't realize was missing, and something that -- now that I see it -- has revolutionized my writing. (You'll have to listen to find out.) In this episode, we tackle several common "writing process" questions, such as: How many drafts should you write? When should you edit (correcting errors making technical adjustments), when should you redraft (moving sentences around and refining your story), and when should you rewrite entirely (taking the essential idea that was in the first draft and then completely rewriting the scene from scratch)? SPOILER: It depends. Should you take a break between drafts of a work? If so, how long... and why is it beneficial? How do you get characters to "do things," and break through story paralysis? How do the different types of writing we do require different disciplines, different writing schedules and plans and methods? We also took a voicemail question from Bill, who asked about the best way to get his already-written book into an electronic format.  There's a lot of detail to our answer, but the short version is that we highly suggest using Scrivener (aff). If you have a question for us, give us a call! We love it when people leave us questions. It makes us feel warm and fuzzy. You can call and leave us a question at 641-715-3900 EXT 406770.

Here's an email that Dave sent to me the day after we published SPP Episode #4, Using KDP Select and Free Promos to Promote Your Book: While we were scratching our asses like monkeys trying to figure why God so mad he make thunder so scary, a few authors were actually solving this riddle. He then included a link to Understanding Amazon’s New Algorithms Is As Easy As ABC, a post on David Gaughran's Let Get Digital blog that made Amazon's algorithms look anything but easy. The post was mostly written by Ed Robertson, a guy who, with the help of an author think-tank, seems to have figured out just what the hell Amazon is doing with its rankings. So we of course hustled to get Ed on the show, persuading him with the same line we use to pick up chicks: "Hey... we've got the top podcast in iTunes for 'self publishing.' " Baby. A few of the seemingly impossible-to-know questions that Ed answers for us in this jam-packed episode are: Why did free promos used to result in big post-promo boosts in sales, and why doesn't that seem to be the case anymore? How does Amazon calculate what gets shown in its vital "popularity lists"... which, by the way, are different from the bestseller lists everyone knows about? Is Amazon discouraging the use of KDP Select for certain authors... and might traditional publishers now again have a leg up even in the Kindle store? Is the reign of the 99 cent book over? Does it now make sense NOT to price at a buck? We also may or may not discuss the meaning of life and why children keep throwing holy water on Dave whenever he makes a run to the supermarket. This episode is killer. You'll listen again and again.

We're talking about KDP Select today, which is Amazon's program that lets you do a few things that are supposedly helpful to you in exchange for giving Amazon exclusivity. As I said on the podcast, it looks outwardly like one of Sean's "suck burritos." If you promise not to sell or distribute your work for 90 days anywhere other than Amazon, they'll: Let their Amazon Prime members "borrow" your book for free (for which Amazon pays you a paltry amount of money), and Let you make your book free for 5 days. And you may be like, "What? They won't also allow you to be punched repeatedly in the face? What a rip off!" But believe it or not, the ability to offer your book for free has benefits that we talk about in this episode. Here's the post I (Johnny) wrote on my own blog about my the initial launch of my book The Bialy Pimps. The short version is that the first time I made my book free, I promoted like hell and had around a thousand downloads. The second time, I did nothing and had eight thousand. The results afterward were unimpressive in both cases, but did have some effect. Sean and Dave had a very different experience, but that's because they have a shit-ton of books, a series or three, and a product funnel. The moral? Free needs to be part of a bigger business strategy. We also talked about writing process, building your book's world, writing a series, and other fun things while taking a few questions, including one from a disturbing caller. (By the way, don't forget that you can call us with questions! Call the big number at the top of the SelfPublishingPodcast.com homepage!)  

In this episode, we tackle the persistent problem of how to structure your story. Sean and Dave are plotters (in more ways than one; Dave may or may not be planning an assassination) and I (Johnny) am much more situational. They have plot points and direct their characters to those plot points, whereas I'm much more apt to develop my characters as much as possible, put them in an odd, funny, or interesting situation, and see how they work their way through it. Sometime during this discussion, Sean maligns Stephen King. He then tries to backpedal and tell us how much he likes Stephen King, but Dave and I know what the score is. We've got your back, Steve. (Fist bump.) We also talk about what makes a good character, what seems stilted and phony, and why Battlestar Galactica is something everyone should watch if they want to see some truly great characterization and storytelling. Here's a few resources we'd recommend you check out: On Writing, by Stephen King The Hero With a Thousand Faces, by Joseph Campbell Save the Cat, by Blake Snyder The Writer's Journey, by Christopher Vogler Story Engineering, by Larry Brooks and of course, the newer Battlestar Galactica series, because none of us were kidding about the storytelling being amazing  

As Sean said in the first episode, your book already has public opinion stacked against it because it "already has the stink of self-publishing on it." (We'll ignore his reference in episode 1 to the "suck burrito" for the time being.) That means you've got to look as pro as you possibly can if you want anyone to give your book a chance. In this episode, we talk about the key components to a professional "look" for your book: The cover People really do judge a book by its cover. We talk about how to know when you should and shouldn't try to create your cover yourself and what you should look for if you decide to attempt the very dangerous DIY book cover -- such as stock photography, fonts, software, and why Comic Sans is how you announce to the world that you're a 40-year-old virgin. Some resources for the DIY cover artist: iStockphoto.com DaFont.com MyFonts.com The product description Your book's description isn't just there to tell people what your book is about. It's there to compel people to give you a chance. Nobody will care what your book is about until they believe it's worth even considering, and that comes down to image and marketing. We talk about how to make your description attractive and compelling, and why you might want to consider putting more into it than just a plot summary. Reviews, categories, and the rest ... because there's more to the story, of course. After we recorded this one, by the way, Dave lamented the fact that there wasn't enough ball-busting and no mention whatsoever of goths in trees. So we'll be working on that for future episodes.

In our inaugural episode of the self-publishing podcast, after more attempts to make our setup work than we can count, and after Sean continuing to fight us with whatever is wrong technology-wise at his house, we eventually were able to get down to business and talk about some of the ways to begin your self-publishing journey. We talked about how we all got our starts -- Dave and Sean years back and only in the last year getting started with Amazon Kindle self-publishing, and me writing my book over a decade ago but only recently publishing it. You'll hear about two very different business models -- two guys (Sean and Dave) who produce 3 books a week between them (!!) vs. a guy (me, Johnny) with a more mortal timeframe, producing one novel and a bunch of smaller essays. We talk about: What you need to do to get your book ready to publish How the process of self-publishing on Amazon really works Whether or not you're a good judge of your own book... in many different areas... and what to do about it Why your book cover matters, and how to best handle it How to totally screw up your chances of having a popular book Why it may make sense to have more than one book written before you do any marketing for any of your work, and why I, personally, am not doing it that way regardless of what's smart vs. not smart Dave's creepy obsession with "goths pissing on trees" And a whole lot more Have a listen!