SPP 007 – What Works and What Doesn’t Work in Publicizing Your Self-Published Book




The Story Studio Podcast - Writing, Storytelling, and Marketing Advice for Writers & Business show

Summary: We mentioned at the top of this episode that our latest iTunes review from Glenn Dixon has totally nailed our angle, saying that we're "like This American Life on a bus." We couldn't be more proud. And hey, speaking of reviews, would you mind heading over and leaving us one? It's easy. Just go here, then click on the blue "View in iTunes" button below our logo on the left. Once it opens in iTunes, you can both rank us (we recommend a five-star review; studies show it's the decision made by the most intelligent people) and click to "write a review." Getting your books onto Nook and other platforms besides Amazon Aaaaanyway, in this episode, we first took our first ever CELEBRITY VOICEMAIL, which conveniently asked a question that I'd wanted to explore but that Sean and Dave kept poo-pooing (literally). The question was: How do you get your books onto other platforms, besides Amazon? Which are recommended; which give the most juice? So we talk a bit about getting onto Nook, Apple, Kobo, and the others. What works in promoting your self-published book... and what blows goats We spent the bulk of our time talking about ways to promote your book. After our discussion with Ed in Episode #5 about why KDP Select may not be as effective anymore (Amazon's exclusivity program that allows you to make books free), we figured we should brainstorm other things that worked or totally sucked. A few we talked about are book blitzes on blogs (say that three times fast), advertising, submitting for reviews, doing giveaways, book trailers, press releases, and all of our new love: Podiobooks. We'll talk more about Podiobooks in a later episode, but the short version is that a "podiobook" is an audiobook that's serialized into podcast episodes, then delivered just like any other podcast (and for free). Sean is currently recording one for Yesterday's Gone: Season One, and I'm recording one for The Bialy Pimps. We hope to have them up within a few weeks (and then will talk about the process and any effects in depth), but just to give you an idea of what they're like and how we might use them, here's the intro I created for the podiobook version of The Bialy Pimps: That intro will be attached to all 24 of the podcast episodes. Cool, huh? There's an outro too. Anyway, more on podiobooks later. So enjoy. And don't forget to leave us that review if you enjoy the Self Publishing Podcast!