The Story Studio Podcast - Writing, Storytelling, and Marketing Advice for Writers & Business
Summary: Stories turn songs into symphonies, events into memories, and lives into legends. In our crowded world, “knowing your story” cuts through the noise so you can make your mark — whether you want to sell more books, increase profits, or just make a difference. At Sterling & Stone, Story is our business. The Story Studio Podcast is where we explore ways we can all tell our stories better.
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- Artist: Johnny B. Truant, Sean Platt, and David Wright
- Copyright: Copyright 2013 Sterling & Stone, LLC
Podcasts:
Authors are naturals when it comes to promoting their books… unless they’re grumpy gits. Whether you’re a git, shy, or find the whole idea of a sales pitch to be just plain icky, telling people about your book can be a real challenge. In this episode, Johnny and Sean share with Dave their best tips […]
Kelly Lytle of Findaway Voices (http://www.findawayvoices.com/) joins us as we discuss a new platform for audiobook production and the future the audiobook market for indie authors. Kelly breaks down what Findaway Voices is and how it handles audiobook narration. He explains the difference between Findaway Voices and the other audiobook options available for indie authors. […]
In this Re-Run, Johnny, Sean, and Dave discuss the value of meeting each other in person and how that energy translates into better partnerships. Johnny talks about how attending the CopyBlogger and Author Marketing Live events has translated into business growth unintentionally. Sean nails down the difference between attending a live event with an agenda […]
Here at Sterling and Stone, we have our own in-house email ninja: Christine Niles. She understands list building in a way that is accessible to both novice and seasons authors. In this episode, Christine explains how go from Zero-to-List in less than an hour. Christine explains the extent of her work at Sterling & Stone […]
Curious about Bootcamp? Writing a bestselling book doesn’t have to be overwhelming. After publishing over 100 books across several genres, the bestselling authors at Sterling & Stone Story Studio have developed and efficient process for every book they write. This process was developed in collaboration with their community, so they want to give you a […]
You’ve heard the sage advice: “if you want to make it as an indie author, you have to start a mailing list right now!” But where do you start? How do you keep your list engaged? How do I send the taboo “buy my book” email without feeling like a total sellout? Meet Andre Chaperon. […]
We’ve spent a long time talking about our success, and we’ve talked about being strong marketers who also pump out great words. But what about the ‘arteests’ among us? Today’s guest, Matthew Beers is one of those who no longer looks as indie publishing as a last resort, but as an incredible opportunity. Matthew explains […]
Katie is an indie author who also happens to be a military wife. She’s married to a Green Beret. Very few people realize what being a military spouse means, and how it affects every facet of your life, including being an indie publisher. Aside from giving up her career as a pediatric nurse, she’s moved […]
Dave is especially excited about today’s show. Not only do we have two indie horror authors, they also both have British accents. Dan and Luke, aka Hawk and Cleaver, who are ahead of the curve in smaller publishing companies popping up and serving indies specifically. Hawk and Cleaver started out as 4 indie authors – […]
Brian is amazing with Amazon ads. He recently released Mastering Amazon Ads. In writing it, he experimented with all the ways a writer can use the ads. It can be mystifying, so Brian lays out the basics in today’s episode. Brian explains how he worked with a group of 50 beta readers and how the […]
When you’re trying to write better stories faster, eventually, you’re going to hit a difficult story. Maybe every story is difficult. Today, Johnny, Sean, and Dave discuss how they get through THEIR difficult stories, and how you can use their tactics to finish your novel. Is your writing a drudgery? Johnny talks about how he’s […]
Michelle Spiva does WTF amazing things. Aside from writing ‘the naughty,’ she has taught nearly 10k people how to write fiction. She brings a background of psychology and analytics, so Michelle is the person you talk to when you have a block. Today, they talk about reader psychographics: how readers of all ages are changing […]
For this episode, the guys are just returning from the Worldbuilder Summit and they’ve got some amazing insights to share. What is the Worldbuilder Summit? It’s too much to write in mere show notes, so listen to this episode if you want to be inspired – and surprised – by the magic of commercial world […]
Closing a long running series is tough. It’s like walking away from money and saying NO the people who want more. But all good things must come to an end, and today’s guest, Rick Gualtieri, discusses how to know when to close out your series. You need to… KNOW YOUR WHY! (Surprised? You shouldn’t be.) […]
Today is one of our favorite things to do: gather up a whole slew of audience questions and answer them! Our questions come from our email list, our Facebook page, YouTube, and also those who joined us live. If you’ve got a question you want answered, chances are someone else had a similar question! Is […]
