SEO Rockstars show

SEO Rockstars

Summary: Join Frank Watson and Carolyn Shelby with their special guests live every week and have your eyes opened to the wide variety of search engine optimization tactics available to you. Covering the spectrum from low to high risk methods of online marketing, this show is guaranteed to make your head spin and keep you thinking.

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  • Artist: Frank Watson and Carolyn Shelby on WebmasterRadio.fm
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Podcasts:

 Google AdWords Expanded Headlines Now Live | File Type: audio/x-mp3 | Duration: 00:39:56

Google AdWords Expanded Headlines Now LiveGoogle Adds New “Instant Content” Feature in Search ResultsGoogle brings back in-depth articles to search results after 17-day outagePPC spend impacting SEO CTR for generic termshttps://lseo.com/5-essentials-creating-content-strategy/Creating a Content Strategy? Don’t Forget These 5 EssentialsGoogle Webspam Report: Google Manually Penalized 500 Sites Per Hour In 2015Prominence as a New Local SEO Ranking Signal

 Google AdWords Expanded Headlines Now Live | File Type: audio/x-mp3 | Duration: 00:39:56

Google AdWords Expanded Headlines Now LiveGoogle Adds New “Instant Content” Feature in Search ResultsGoogle brings back in-depth articles to search results after 17-day outagePPC spend impacting SEO CTR for generic termshttps://lseo.com/5-essentials-creating-content-strategy/Creating a Content Strategy? Don’t Forget These 5 EssentialsGoogle Webspam Report: Google Manually Penalized 500 Sites Per Hour In 2015Prominence as a New Local SEO Ranking Signal

 Google AdWords Expanded Headlines Now Live | File Type: audio/x-mp3 | Duration: 00:39:56

Google AdWords Expanded Headlines Now LiveGoogle Adds New “Instant Content” Feature in Search ResultsGoogle brings back in-depth articles to search results after 17-day outagePPC spend impacting SEO CTR for generic termshttps://lseo.com/5-essentials-creating-content-strategy/Creating a Content Strategy? Don’t Forget These 5 EssentialsGoogle Webspam Report: Google Manually Penalized 500 Sites Per Hour In 2015Prominence as a New Local SEO Ranking Signal

 Fixing Manual Penalties Due To Compensated Content and Reviews | File Type: audio/x-mp3 | Duration: 00:40:48

Frank Watson and Chris Boggs discuss:  How Bloggers Can Fix a Manual Penalty Caused by Compensated Content Reviews Should You 301 Redirect Old Product Pages to Existing Category Pages on Sites? 6 Key Areas of a Comprehensive Website Audit How local search and discovery apps will generate $12.2 billion in revenue annually in 2020, up from an estimated $3.4 billion in 2016  Image compression as a tactic given mobile and page speed considerations What are featured snippets and how do you get them? Testing how Google Will Rank Keywords in Image Title Attribute Tag

 Fixing Manual Penalties Due To Compensated Content and Reviews | File Type: audio/x-mp3 | Duration: 00:40:48

Frank Watson and Chris Boggs discuss:  How Bloggers Can Fix a Manual Penalty Caused by Compensated Content Reviews Should You 301 Redirect Old Product Pages to Existing Category Pages on Sites? 6 Key Areas of a Comprehensive Website Audit How local search and discovery apps will generate $12.2 billion in revenue annually in 2020, up from an estimated $3.4 billion in 2016  Image compression as a tactic given mobile and page speed considerations What are featured snippets and how do you get them? Testing how Google Will Rank Keywords in Image Title Attribute Tag

 Google Issues Mass Unnatural Outbound Links Penalties | File Type: audio/x-mp3 | Duration: 00:38:25

Google Issues Mass Unnatural Outbound Links Penalties as Google has issued a large number of unnatural links penalties over the weekend, specifically around outbound links. Plus, Brands Losing Trust In Google To Serve Most Valuable Search Results after the UK Advertising Standards Authority found eDreams advertisements running on google.com misleading, prompting consumers to book higher-priced tickets than those available at Ryanair.com, the airline’s CMO Kenny Jacobs took to The Guardian Friday to air some dirty laundry. Other headlines discussed include: How Google Processes Different Algos to Determine Site’s RankingGoogle Adds Alerts in Search Results for Site Owner’s Non-Mobile-FriendlyGoogle warns site owners their site is not mobile-friendly in mobile search results11 tips on how to optimise Pinterest pins for SEO

 Google Issues Mass Unnatural Outbound Links Penalties | File Type: audio/x-mp3 | Duration: 00:38:25

Google Issues Mass Unnatural Outbound Links Penalties as Google has issued a large number of unnatural links penalties over the weekend, specifically around outbound links. Plus, Brands Losing Trust In Google To Serve Most Valuable Search Results after the UK Advertising Standards Authority found eDreams advertisements running on google.com misleading, prompting consumers to book higher-priced tickets than those available at Ryanair.com, the airline’s CMO Kenny Jacobs took to The Guardian Friday to air some dirty laundry. Other headlines discussed include: How Google Processes Different Algos to Determine Site’s RankingGoogle Adds Alerts in Search Results for Site Owner’s Non-Mobile-FriendlyGoogle warns site owners their site is not mobile-friendly in mobile search results11 tips on how to optimise Pinterest pins for SEO

 Google April Fools Joke Backfires | File Type: audio/x-mp3 | Duration: 00:45:36

Google April Fools Joke Backfires. In a feature called the "Mic Drop", Google allowed users to "have the last word on any email" by replying to messages using the "Send + Mic Drop" button. Doing so would send your message to all recipients in the thread, eliminating the possibility for them to email you back. (Even if they tried to respond, you wouldn't see it.) Plus Chris Boggs and Frank Watson cover: A Call for a Search Discussion How Google Works How Google Works: A Ranking Engineer's Perspective By Paul Haahr 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) Beyond Word Vectors; Google Paragraph Analysis

 Google April Fools Joke Backfires | File Type: audio/x-mp3 | Duration: 00:45:36

Google April Fools Joke Backfires. In a feature called the "Mic Drop", Google allowed users to "have the last word on any email" by replying to messages using the "Send + Mic Drop" button. Doing so would send your message to all recipients in the thread, eliminating the possibility for them to email you back. (Even if they tried to respond, you wouldn't see it.) Plus Chris Boggs and Frank Watson cover: A Call for a Search Discussion How Google Works How Google Works: A Ranking Engineer's Perspective By Paul Haahr 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) Beyond Word Vectors; Google Paragraph Analysis

 How SEO Best Practices Became Irrelevant | File Type: audio/x-mp3 | Duration: 00:32:56

How SEO Best Practices Became Irrelevant and What You Need to Know to Compete Better in the SERPs. Plus, Google Pumps Up Cloud Platform With Machine Learning as Google execs at the GCP Next 2016 conference pitched the company’s cloud platform by highlighting advantages, including security, commitment to open source, and machine learning.Also, Chris Boggs and Frank Watson run through a TensorFlow article which shows insights to how machine learning works and possible ability way to learn something of algorithms. Plus, Google: SEOs Are Wrong, 302 Redirects Pass PageRank. Google’s John Mueller said in response, “I don’t know about “link juice” but I do know how PageRank is handled.There’s still confusion on 302/301 from the olden days; 302s are fine”

 How SEO Best Practices Became Irrelevant | File Type: audio/x-mp3 | Duration: 00:32:56

How SEO Best Practices Became Irrelevant and What You Need to Know to Compete Better in the SERPs. Plus, Google Pumps Up Cloud Platform With Machine Learning as Google execs at the GCP Next 2016 conference pitched the company’s cloud platform by highlighting advantages, including security, commitment to open source, and machine learning.Also, Chris Boggs and Frank Watson run through a TensorFlow article which shows insights to how machine learning works and possible ability way to learn something of algorithms. Plus, Google: SEOs Are Wrong, 302 Redirects Pass PageRank. Google’s John Mueller said in response, “I don’t know about “link juice” but I do know how PageRank is handled.There’s still confusion on 302/301 from the olden days; 302s are fine”

 How SEO Best Practices Became Irrelevant | File Type: audio/x-mp3 | Duration: 00:32:56

How SEO Best Practices Became Irrelevant and What You Need to Know to Compete Better in the SERPs. Plus, Google Pumps Up Cloud Platform With Machine Learning as Google execs at the GCP Next 2016 conference pitched the company’s cloud platform by highlighting advantages, including security, commitment to open source, and machine learning.Also, Chris Boggs and Frank Watson run through a TensorFlow article which shows insights to how machine learning works and possible ability way to learn something of algorithms. Plus, Google: SEOs Are Wrong, 302 Redirects Pass PageRank. Google’s John Mueller said in response, “I don’t know about “link juice” but I do know how PageRank is handled.There’s still confusion on 302/301 from the olden days; 302s are fine”

 Former Googler on Google’s Early March Update | File Type: audio/x-mp3 | Duration: 00:44:53

Former Googler: Google’s Early March Update Gone Unnoticed Long Enough as Glenn Gabe posted some data for one of his non-clients on Google+ . Plus, Google to boost mobile-friendly algorithm this May as Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. Also, Why real-time search algorithm updates may be bad news. With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise?  Plus, The Savvy SEO’s Guide to Backlink Analysis and 5 Strategies Unlocked From Google’s Quality Rating Guidelines and How Google’s new Local Business Cards could change local optimization and SEO.

 Former Googler on Google’s Early March Update | File Type: audio/x-mp3 | Duration: 00:44:53

Former Googler: Google’s Early March Update Gone Unnoticed Long Enough as Glenn Gabe posted some data for one of his non-clients on Google+ . Plus, Google to boost mobile-friendly algorithm this May as Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. Also, Why real-time search algorithm updates may be bad news. With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise?  Plus, The Savvy SEO’s Guide to Backlink Analysis and 5 Strategies Unlocked From Google’s Quality Rating Guidelines and How Google’s new Local Business Cards could change local optimization and SEO.

 Former Googler on Google’s Early March Update | File Type: audio/x-mp3 | Duration: 00:44:53

Former Googler: Google’s Early March Update Gone Unnoticed Long Enough as Glenn Gabe posted some data for one of his non-clients on Google+ . Plus, Google to boost mobile-friendly algorithm this May as Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. Also, Why real-time search algorithm updates may be bad news. With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise?  Plus, The Savvy SEO’s Guide to Backlink Analysis and 5 Strategies Unlocked From Google’s Quality Rating Guidelines and How Google’s new Local Business Cards could change local optimization and SEO.

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