Blogcast FM: Online Business | Blogging | Social Media | Content Creation

Pamela Slim is a household name in the online world. She's played a big role in helping people plan their own escape from cubicle nation. We had her here on the show about two years ago and now she's entered another phase of an incredible journey. See Pamela Slim on Turning Your Blog into a Business, Product Creation, Book Deals, and More (http://blogcastfm.com/blogcastfm/pamela-slim-escape-from-cubicle-nation/). Here are some highlights from our most recent chat: * The Role that Non-Profit and Community Development Have Played (http://blogcastfm.com/wp-content/uploads/2013/06/Pam-0047-300x199.jpg) * A Look at Pam's Early Career in Corporate Training and Development * Why Pam's Best Friend Plays a Huge Role in Her Life and Business * The Power of Connecting People to Each Other * Finding Work that Really Resonates with You - And The Role It Plays * Why Purpose, Meaning, and Finding Yourself are Part of a Lifelong Journey * A Simple Notebook Exercise that Can Help You Analyze Your Life * Thinking About Your Skills and Experiences as Ingredients * Determining Your Own Definition of Success * Why You Need to Be Conscious of the Things that You're Striving For * The Scientist Approach to Your Life and Business * Turning Inward to Thaw Out Your Soul and Find Your Message * The Role of Doing the Necessary Work in the Beginning * Why You Must Solve Real Problems to Have a Sustainable Business * A Look at Pam's New Book, Body of Work * Why the World of Work is Inherently Unstable Today  * How Traditional Career Paths Are Completely Changing  * The Structure of Pam's Book Writing Process * A Quick Look at Getting Mainstream Media Attention Tweetable Insights Include: * Where a lot of people get stuck is they think their life will consist of one recipe. (Click to Tweet (http://clicktotweet.com/XJfe5)) * Life is not static. You are always changing and evolving. (Click to Tweet (http://clicktotweet.com/ec2Pa)) * Often the voracious expectations of success can be a bottomless pit (Click to Tweet (http://clicktotweet.com/qdka1)) * My own definition of success is to enjoy my life while i'm living it (Click to Tweet (http://clicktotweet.com/13te7)) Pamela Slim (http://www.escapefromcubiclenation.com/) is a business coach and author of Escape from Cubicle Nation and upcoming Body of Work. Pam is my name, freedom is my game. You can follow her on twitter @pamslim (https://twitter.com/pamslim). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/e579M) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

The work of Porter Gale landed on my digital radar almost a year ago. Through a bit of serendipity, a friend connected the two of us. The role that connections have played in her journey is mind-blowing. She packed this interview with some profound insights on purpose, connection, and doing work that matters. Here are some highlights from our chat: * Porter's Work as Film Maker and VP of Marketing at Virgin America (http://blogcastfm.com/wp-content/uploads/2013/06/2f462016e2ce7005b4e7fa82af10f1bc.jpeg) * The Role that Your Network Plays in Your Personal Growth * Learning to Listen to the Inside Voice that Guides You * Identifying the Barriers that Stunt Your Productivity * How to Make Little Bets for Some of Your Bigger Goals * One Job that Opened Up a Ton of Other Opportunities for Porter * Lessons from Building Virgin America that Can Be Applied to Your Brand * Determining What a Filter for the Roadmap of Your Journey * Why You Need a Framework for Determining What You Want to Achieve * Using Your Microphone to be Honest and Vulnerable * The Funnel Test for Determining What You Should Do with Your Life * Some Keys to Dealing with Unemployment and Benefiting from It * The Writing Process for Your Network *IS* Your Net Worth  * The Role of Details and Emotion in Every Story You Tell * How to Develop an Experiential Brand * A Look into the Marketing Plan for Porter's Book Tweetable Insights Include: * Your greatest learning happens in periods of change or challenge (Click to Tweet (http://clicktotweet.com/8P03d)) Porter Gale is a speaker and start-up advisor. She is the author of Your Network is Your Net Worth (2013) and the former VP of Marketing at Virgin America. You can follow her on twitter @portergale (https://twitter.com/portergale). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/kiYbo) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

David and I had been tossing around an idea for an episode about what you could learn about branding from Kim Kardashian. As you know, we both love our pop culture.  So for David, any opportunity to leverage celebrity gossip was one he couldn't and wouldn't pass up. Surprisingly, we have some pretty amazing lessons on branding from the career of Kim Kardashian. Here are some highlights: * A Look Back at the Misfit Conference - And Why It Rocked (http://blogcastfm.com/wp-content/uploads/2013/03/BlogcastFM-Backstage-300x300.jpg) * The Downside of Things that Are Infinitely Scalable * Advice on How to Choose Your Path - And Focusing on It * Learning to Experiment in a Way that Provides Useful Feedback * David's Weird Things that He Receives via Klout * How Kim Kardashian Turned a Sex Tape into a Great Opportunity * Taking the Media at Your Disposal - And Leveraging It to Your Advantage * Some Black Hat Tactics that Result in How the News is Created * Taking Your Brand and Parlaying It Across Multiple Ventures * Why You Should Tweet Kim to Let Her Know About Our Podcast * A Sneak Peak at Some Upcoming Ideas We're Playing With * What Kim Kardashian's Wedding Can Teach You About Your Events If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/145Ti) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

Damon isn't the typical guest we have here on BlogcastFM. A few weeks ago, when I was looking at the TED Blog,  I came across his book Our Virtual Shadow: Why We Are Obsessed With Documenting Our Lives Online (http://www.ted.com/pages/tedbooks_library). The book was all about how documenting our lives - which I knew I was something that content creators wrestle with on a daily basis. The implications of his work are quite profound and will cause you to really do some deep thinking. Here are few of the highlights from our chat: * How Damon's Background in Traditional Journalism Informs His Work (http://blogcastfm.com/wp-content/uploads/2013/06/cda40dee59f2a8c5fe3e3a7105cd8791.jpeg) * Why Contribution to a Conversation is How You Stand Out Online * The Limitations of Our Current Abilities to Document Our Lives * How Documenting Experiences Pulls Us Out of Those Experiences * Throwing All Your Tools and Maps Away to Discover Your Voice * Why Patience is Incredibly Critical to Your Success * How Enjoying Your Creation Process Impacts Your Work  * Identifying the Common Threads in Your Work for Bigger Missions * The Reason to Pursue Ideas That You Have Faith In  * Some Killer Tactics on Identifying Your Passion and Creating Demand for Yourself * The Photographer's Eye and What It Does to Your View of the World  Tweetable Insights Include: * The beautiful thing about books is that they teach you to be patient (Click to Tweet (http://clicktotweet.com/K5ODd)) * If you contribute to the conversation you will be found(Click to Tweet (http://clicktotweet.com/gxNdf)) * If you're waiting for a reward, you're not going to make it (Click to Tweet (http://clicktotweet.com/UfF98)) * If you're questioning how long it takes to do something maybe you're' not passionate about it (Click to Tweet (http://clicktotweet.com/bC9K2)) * The real story is the part of an experience that stays with you (Click to Tweet (http://clicktotweet.com/3eU6e)) Damon Brown is cofounder of Quote Unquote app, an author, and lead writer at TechHive. You can follow him on twitter @browndamon (https://twitter.com/browndamon). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/F6rce) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

I had Natalie as a guest on BlogcastFM in the very first year of our show. See Natalie Sisson on Defining Your Audience, Diversifying Your Content, and the Power of Consistent Action (http://blogcastfm.com/blogcastfm/natalie-sisson-suitcase-entrepreneur/). In fact, it had been so long, I couldn't remember whether or not she had been a guest! In the last few years, her laser-like focus led to a very successful online business. Here are just a few of the highlights from our chat: * Natalie's First Entrepreneurial Effort Building a Facebook Application (http://blogcastfm.com/wp-content/uploads/2013/06/841738412_natalie-15-bw-199x300.jpg) * The Importance of Taking Yourself and Your Blog Seriously * Why You Need Massive Self Belief in Your Business * Owning Your Brand and Message - and the Impact It Has * The Importance of Narrowing the Focus of Your Message * The Painted Picture for Your Business and How It Impacts You * A Step-By-Step Process to Help Turn Visitors into Customers * How to Develop Sales Funnels for the People Who Visit Your Site * Keys to Cultivating Trust within an Online Community * Why Consistency is Incredibly Critical to the Success of Your Business * The Due Diligence That Is Necessary to Launch a Bigger Product * Why You Have to Get Over the Idea That Selling is Slimy * A Look into Natalie's Use of a Kickstarter Campaign for a Self-Published Book * Why the Crowdsourcing Trend Will Come to an End * The Specifics That Cause Your Kickstarter Page to Be Successful Tweetable Insights Include: * I'm not your audience if you had to add me to your list (Click to Tweet (http://clicktotweet.com/uBof5)) * Being transparent and being yourself is the only way to earn trust (Click to Tweet (http://clicktotweet.com/3fQ6d)) Natalie Sisson (http://nataliesisson.com/) is a Suitcase Entrepreneur addicted to travel, Frisbee and using online tools and social media to run her business from anywhere and run her cool blog, The Suitcase Entrepreneur (http://suitcaseentrepreneur.com/). You can follow her on twitter @nataliesisson (https://twitter.com/nataliesisson). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/NI23F) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

David is finally back this week after being sick, an iTunes fiasco and some sleepless nights. In this episode of Backstage we get into shipping, some changes in our business operations and much more.  Here are a few of the highlights from our chat: - A Look at our iTunes Fiasco from Last Week - Why You Should Switch to Feedblitz ASAP - Why You Need to Start Your Email list NOW - The Most Innovative Company from 100 Years Ago - Making Little Bets to Innovate in Your Business - The 3 Question Litmus Test for Online Projects - What You can Learn By Taking a Project Inception to Launch - The Decreasing Cost of Innovation in Business - Learning to Enjoy Your Creation Process for Its Intrinsic Value - Reaching a Divergence Point In Our Business - The Red Flags of Innovation You Should be Aware Of - A Change in the Day to Day Operations of BlogcastFM - Looking at What You Want to do 5 Years from Now Resources Mentioned Feedblitz FancyHands The post Lessons in Shipping, Innovation, and Evolution appeared first on Blogcast FM.

Forbes magazine called David "The Most Connected Man You Don't Know In Silicon Valley (http://www.forbes.com/sites/kymmcnicholas/2011/01/27/the-most-connected-man-you-dont-know-in-silicon-valley/)." With a tagline like that, it was a no-brainer to have him on here as a guest. It also didn't hurt that he's a hardcore kite surfer. Here are some of the highlights from our chat: * The Importance of Knowing When Your Heart Is Not in Something (http://blogcastfm.com/wp-content/uploads/2013/05/davidhassell.jpg) * Why You Should Groom People to Reach Their Full Potential * The Keys to Developing a Rich and Diverse Network * How Kitesurfing Opened a World of Connections for David * Why Seemingly Inconsequential Moments Can Change Your Life * Negative Experiences and the Role They Play In Your Future * Lessons Learned from Failures in the First Dot Com Boom * The 2 Things That Make Any Organization Successful * How to Cultivate Work-Life Integration in Your Business * Why Your Purpose Evolves over the Course of Your Life * What Causes Us to Be Blind to Our Zone of Genius * How David Cultivated a Massive Network in Silicon Valley * The Power of Being Extremely Present in Conversation * An Interesting Story of Committing to Your Purpose  Tweetable Insights Include:  * When you spend only 5% of your time in your zone genius you're doing yourself and the world a disservice (Click to Tweet (http://clicktotweet.com/O6L12)) * San Francisco is Like Hollywood for Entrepreneurs David Hassell is is an American entrepreneur, marketer, and adventurer. He is the founder and CEO of 15Five (http://www.15five.com/), an employee feedback system. If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/8U9lT) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

I came across the Onboardly team because they sent us a few amazing guests. So I figured it might interesting to learn about what they're up to. They packed our chat with some really valuable insights on what it takes to run a business. Here are some highlights from our chat * How to Deal with a Job that Sucks (http://blogcastfm.com/wp-content/uploads/2013/05/onboardly-e1369160843785-300x241.jpeg) * The Importance of Investing in Yourself * Why You Should Always Learn Something New * The Three Types of Approaches to Career Transitions * The Power of Having Support Systems in Your Life * Catching the Wave of Death - and What It Does for You * The Curse of Success in Your Creative Pursuits * Insights on How to Search for People to Collaborate With * Being Weary of the Friends Who Envy Your Success * The Importance of Volunteering for Things You Don't Know How to Do * Learning to Recognize What You are Good at - and Finding Convergence * The Power of Feedback from Complete Strangers * The 3 Dials of Developing an Effective Marketing Strategy * The 3 Steps of Identifying Perfect Clients for Your Business * Why Your Content Has to Cater to Different Groups of People * Writing Things That Your Target Clients Should Hear About * The Importance of Having Your Own Opinions * Extending the Reach of Your Blog Post * Why Selfishness is Underrated in Your Ability to Be Successful Onboardly (http://onboardly.com/) works with early stage funded tech startups to help them get noticed, secure early traction, and acquire more customers. It was founded by Renee Warren and Heather Anne Carson. You can follow them on twitter @onboardly (https://twitter.com/Onboardly), @Renee_Warren (https://twitter.com/renee_warren), and @heatheranne (https://twitter.com/HeatherAnne). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/7Md1D) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

About two years ago I came across an interesting story about a girl who fell in love with some guy, and was sailing the world with him. I tried to reach out to her for an interview, but as you can imagine somebody on a sailing trip doesn't always have the most reliable internet connection. In the mean time she self-published a book, a movie producer bought the rights, and now the book is available through three major publishers. My friend Torre DeRoche has an amazing story, and I think you're going to learn a ton from this interview. Here are some highlights from our chat: * Getting Back to the Essence of Creativity and Self Expression (http://blogcastfm.com/wp-content/uploads/2013/05/ce2261a7179ede8f79cce45718b09534.png) * Why We Have to Dismiss What Other People Think of Our Art * The Importance of Creativity from a Closed Off Place and Going Inward * How 10-Year Plans Actually Hurt Your Creativity * Ego-Based Creation - and Its Toxic Nature * A Love Story That Started an Incredible Journey * The Problem with Waiting For Your Big Idea * Why There is No Secret Formula to Conquering Your Fears * Shaking Up Your Life to Discover the Interesting Parts * Approaching Experiences with an Open Heart and Open Mind * Create Your Content So That People Feel They Are There with You * Why You Have to Feel Your Writing as Much as You Think It * Lessons in Character-Development that You Can Apply to Your Writing * Incorporating Dialogue into Your Writing for a Coherent Narrative * Assembling Larger Bodies of Work into an Arc and Narrative that Flows * How Self-Publishing Her Book Got Torre on the Radar of a Film Producer * What We Can Learn from the world of Movies that Applies to Our Content Tweetable Insights Include: * Creativity comes completely from within you (Click to Tweet (http://clicktotweet.com/WKUU9)) * If you plan too much you'll never arrive somewhere new(Click to Tweet (http://clicktotweet.com/09atJ)) * You don't necessarily need to use your life as the subject of your writing(Click to Tweet (http://clicktotweet.com/TA6lh)) * Onc excellent sign is that you're having an emotional reaction to your writing(Click to Tweet (http://clicktotweet.com/99SZF)) * Dialogue is rhythmic You're not just transcribing how people talk (Click to Tweet (http://clicktotweet.com/Y4xc6)) Torre DeRoche (http://www.fearfuladventurer.com/) is a travelling writer, artist, and blogger. She is author of Love with a Chance of Drowning. You can tell by her accent that she's Australian. You can follow her on twitter @FearfulGirl (https://twitter.com/FearfulGirl). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/20BDa) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

This week we have a special guest on BlogcastFM Backstage. David came down with a fever and was coughing up a lung, so I called my friend Megan Morris (see Turning Connections into Business Opportunities and Getting People Involved in What You're Doing (http://blogcastfm.com/blogcastfm/megan-morris-ideaschema/)) and I asked her if she would join me for a conversation on how to become a no bullshit blogger. I think you'll find this conversation really interesting. Here are some highlights from our chat: * The Power of Being TRULY Transparent and Honest with Your Content (http://blogcastfm.com/wp-content/uploads/2013/03/BlogcastFM-Backstage-300x300.jpg) * Why Representing Yourself as Perfect Will Hurt Your Business * How Vulnerability Causes a Deep Connection with Your Customers * Lessons from the Work of James Altucher That You Can Apply to Your Work * Why You Shouldn't Waste Your Talents Becoming Someone Else * Guru/Hero Worship - and How It Kills Your Content * Turning within to Find the Answers to Your Questions * The Power of Getting Support - Instead of Advice * The Bullshit Version of Who You Are - and How It Hurts Your Brand * Finding the Place Where Your Art Comes From * Coming t0 Peace with Not Being "Productive" * Why Reflective Time is Essential to Creating Your Best Work * How Doing Things for External Things Hurts You * The Advantage of a Service Mentality * Making the Move Away from Transaction Thinking Megan Morris is a professional catalyst who turned her popular blog into a mini network of offerings.. You can follow her on twitter @Ideaschema (https://twitter.com/ideaschema). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/2fYcX) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

I had Michael Port here on BlogcastFM in the early days of the show; see Michael Port On Core Self Promotion Strategies, Building a Foundation, and Making Sales Offers (http://blogcastfm.com/blogcastfm/michael-port-book-yourself-solid/). Since we last had him here, his business has experienced significant growth, and he's released an illustrated version of his New York Times Best Seller Book Yourself Solid * Lessons from Michael's Background in Acting and Fitness (http://blogcastfm.com/wp-content/uploads/2013/05/242f722d09d7cdc1a06d5b3d925384d6.jpeg) * The Power of Creating an Experience for Your Audience * Why Michael Created an Illustrated Version of His Book * Identifying the Places Where You Can Create Experiences * The Red Velvet Rope Policy for Your Ideal Clients * Why You Need to Look to Other Environments for Business Ideas * How to Change Existing Industries with Your Ideas * The Power of Returning to a Beginner's Mind * The Importance of Full Self-Expression in Your Marketing * Leveraging Existing Content for Courses and Products * The Difference Between Message Books and Content Books * Speaking Gigs That Give You Approval vs. Ones for Results Tweetable Insights Include: * You need think big about who you are and what you offer the world (Click to Tweet (http://clicktotweet.com/v91z6)) * People loved to buy packaged information and experiences (Click to Tweet (http://clicktotweet.com/5OJFX)) * You can expand and contract content based on the delivery system you use (Click to Tweet (http://clicktotweet.com/6Ga90)) * Continued development of your professional network is the most important thing you can do for your future (Click to Tweet (http://clicktotweet.com/26YTL)) Michael Port is a father, friend, lover, revolutionary, big thinker... and best selling author. You can follow him on twitter @michaelport (https://twitter.com/michaelport). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/EVNim) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

We had Erika Lyremark on BlogcastFM about six months ago and she was one of our most popular guests of 2012. See How to Whip Your Business into Shape with Erika Lyremark (http://blogcastfm.com/blogcastfm/how-to-whip-your-business-into-shape-with-erika-lyremark/). Her new book Think Like a Stripper just came out and is full of brilliant business advice. So I knew we had to bring her back to talk about it. Here are a few of the highlights from our conversation: * How Your Energy Impacts Your Business - and Ability to Sell (http://blogcastfm.com/wp-content/uploads/2012/12/n01x4l0yodmk64auoc2j.jpeg) * Why You Have to Bring Your Personality into Everything * Translating Your Life Experiences into Content and Branding * The Importance of Learning to Laugh at Yourself * A Look into What It Means to Be Fully Self-Expressed * The Power of Being Truly Honest with Your Content * Baby Steps and Lessons in Career Transitions from Being a Stripper * Why the Problem You Love to Solve is Critical to Your Success * Asking for Things You Think are Impossible to Get * The Creation Process of Think Like a Stripper * How to to Audit Your Life Experience for Book Material * Stealing Structure from Other Books That You've Read * The Keys to Getting Your Books Thoroughly Edited * What it Takes to Get Influential People to Endorse Your Book * The Importance of Rewarding Yourself for Your Success * Why Long-Term Vision and Energy are Critical * The 4 Things That Hold You Back from Achieving Your Goals Tweetable Insights Include: * If I'm entertained I'm always making money (Click to Tweet (http://clicktotweet.com/1I0n7)) * If people stop trying to impress people we'd have a lot more fun (Click to Tweet (http://clicktotweet.com/cH58I)) * Even when you're doing great things you can still be in you comfort zone (Click to Tweet (http://clicktotweet.com/ARf35)) * Make it a daily challenge yourself to ask for something ridiculous (Click to Tweet (http://clicktotweet.com/T5286)) * I'm willing to look like a fool to get what I want (Click to Tweet (http://clicktotweet.com/4eY1c)) * We really need to move away from transactional thinking (Click to Tweet (http://clicktotweet.com/eeg3f)) * Focus on the thing you really want even if it feels impossible (Click to Tweet (http://clicktotweet.com/MbJAa)) Erika Lyremark is a Business Confidence and Sales Expert. She is the author of Think Like A Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market. You can follow her on twitter @dailywhip. If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/b5J76) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

In this episode of BlogcastFM Backstage, we brought on a special guest to talk about something that impacts every business and seems to be somewhat of a mystery: PRICING. You might be surprised by the amount of money that you're leaving on the table with your clients. Our friends at Harvest (http://www.getharvest.com/) did an in-depth study of their clients ranging from freelancers to Fortune 1000 companies on how to price services. Here are just a few of the highlights from our conversation: * How to Approach Pricing Your Services (http://blogcastfm.com/wp-content/uploads/2013/03/BlogcastFM-Backstage-300x300.jpg) * Tips for Calculating the Price for Your Services * The 4 Different Pricing Methods * Hourly * Fixed Fee * Retainer * Iteration * The Pros and Cons of Each Pricing Method * Which Pricing Method is Most Popular * How to Present Pricing to Your Clients - And the Role It Plays * Why You Should Never Just Email a Price to a Potential Client Resources Mentioned Include: * The Harvest Pricing Guide (http://www.getharvest.com/field-guides/pricing/hourly/1?utm_source=blogcastFM) * The Business Side of Creativity  (http://www.amazon.com/The-Business-Side-Creativity-Communications/dp/039373093X) * Design As a Job (http://www.amazon.com/Design-Is-Job-Mike-Monteiro/dp/1937557049/) If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/Tb9K5) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)  

Our guest today is somebody you've probably been wanting to hear from for a while - whether you realize it or not. It seems like just about every single blogger I know has had a dream about speaking at TED. So I decided to go straight to the source to figure out how to accomplish that goal. Kelly Stoetzel has what sounds like the coolest job in the world.  She's director of content at TED and plays a major role in picking the speakers. Here are a few of the highlights from our chat: * Multiple Backgrounds that Play a Role in Kelly's Job Today (http://blogcastfm.com/wp-content/uploads/2013/05/0e83b8f-300x300.jpeg) * Why Working as a Camp Counselor Was Incredibly Influential * The Power of Creating Experiences with Your Business and Content * Letting Budget Restrictions Fuel Your Creativity * Finding the Message that Lights Your Eyes Up * Why Issues that Become Debatable are Great for a Talk * How TED's Move Towards Online Video Caused It to Grow Like Wildfire * The Various Initiatives within TED (TEDx, TED Fellows, TEDActive) * The Power of Approaching Things without the Intention of Growing an Audience * Why You Should Spend Every Moment of Your Spare Time Working on What You Love * Resisting the Temptation to Mimic What's Successful * An In-Depth Look into the TED Speaker Selection Process * The Things that Cause a Potential Speaker to Stand Out * The Danger of Memorizing Your Talk * What It Takes to Put the Soul Back into Your Work Tweetable Insights Include: * We're so lucky to be in this time because there are jobs that don't even exist yet (Click to Tweet (http://clicktotweet.com/7sp2e)) * The real way to set yourself apart online is to be COMPLETELY authentic (Click to Tweet (http://clicktotweet.com/55ffy)) * Work takes up so much of our lives, and it makes so much of a difference to love what you do (Click to Tweet (http://clicktotweet.com/dvWpz)) Kelly Stoetzel is Content Director at TED, a nonprofit organization devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. You can connect with her on LinkedIn here (http://www.linkedin.com/pub/kelly-stoetzel/3/506/567). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/Ff687) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)

Michael Hyatt is no stranger to success. He was the CEO of the seventh largest publishing company in the world - and he's done nearly every job in the industry. He's been an agent, author, and much more. His most recent book, Platform became a New York Times Best Seller. Here are a few of the highlights from our conversation: * How a Philosophy Background Informs Michael's Worldview (http://blogcastfm.com/wp-content/uploads/2013/05/01c53a38f2f519fd6f10fb4d1ae21a2c.jpeg) * The Power of Learning from People You Disagree With * Tapping into Your Life Experience to Inform Your Content  * Why Stories of Your Failures Humanize You * Incorporating Vulnerability into Your Work While Making it Useful for Others * The Power of Imitating Masters as an Interim Step * Why There Is No Magic Answer to Improve Your Writing  * The Difference Between Pros and Amateurs * The Power of Creating a Transformation for Your Audience * Outcome-Based Content Production and the Role It Plays * Lessons Learned from a Colossal Business Failure * How Working as a Literary Agent Helped Michael See the Author's Perspective * The 3 Criteria for Making a Successful Career Transition * Why Setting Yourself an Appointment will Catapult Your Productivity * Determining What Your Goal Is with Writing Your Book * The Power of Giving Your Best Content Away * Inside the Launch of Michael's Book Platform Tweetable Insights Include: * You have a unique perspective and experience that will never happen again  (Click to Tweet (http://clicktotweet.com/ce55k))  * The more you can align your writing with the way you talk, the more authentic it will feel (Click to Tweet (http://clicktotweet.com/eO8I6)) * If you have a strong voice people will follow you just because of what you have to say (Click to Tweet (http://clicktotweet.com/0N7Kz)) * If you wait until you have it all figured out to start, you're already screwed (Click to Tweet (http://clicktotweet.com/E1P0Z)) * It doesn't have to be crazy, but it does have to make you uncomfortable (Click to Tweet (http://clicktotweet.com/X2S7j)) Resources Mentioned Include: How to Launch a Best-Seller Michael Hyatt is a public speaker and author. He shares information on leadership, productivity, and social media. You can follow him on twitter @MichaelHyatt (https://twitter.com/MichaelHyatt). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/f5pqL) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)