Summary: I had Michael Port here on BlogcastFM in the early days of the show; see Michael Port On Core Self Promotion Strategies, Building a Foundation, and Making Sales Offers (http://blogcastfm.com/blogcastfm/michael-port-book-yourself-solid/). Since we last had him here, his business has experienced significant growth, and he's released an illustrated version of his New York Times Best Seller Book Yourself Solid * Lessons from Michael's Background in Acting and Fitness (http://blogcastfm.com/wp-content/uploads/2013/05/242f722d09d7cdc1a06d5b3d925384d6.jpeg) * The Power of Creating an Experience for Your Audience * Why Michael Created an Illustrated Version of His Book * Identifying the Places Where You Can Create Experiences * The Red Velvet Rope Policy for Your Ideal Clients * Why You Need to Look to Other Environments for Business Ideas * How to Change Existing Industries with Your Ideas * The Power of Returning to a Beginner's Mind * The Importance of Full Self-Expression in Your Marketing * Leveraging Existing Content for Courses and Products * The Difference Between Message Books and Content Books * Speaking Gigs That Give You Approval vs. Ones for Results Tweetable Insights Include: * You need think big about who you are and what you offer the world (Click to Tweet (http://clicktotweet.com/v91z6)) * People loved to buy packaged information and experiences (Click to Tweet (http://clicktotweet.com/5OJFX)) * You can expand and contract content based on the delivery system you use (Click to Tweet (http://clicktotweet.com/6Ga90)) * Continued development of your professional network is the most important thing you can do for your future (Click to Tweet (http://clicktotweet.com/26YTL)) Michael Port is a father, friend, lover, revolutionary, big thinker... and best selling author. You can follow him on twitter @michaelport (https://twitter.com/michaelport). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/EVNim) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)
