Unofficial Linchpin By Seth Godin Podcast (Andy Traub)

Charles Lee Good Idea, Now What? Charles on Twitter Ideation Conference - May 7-9th 2012   Podcast: Download | Play in new window/mobile device   Running Time: - 36:38   "The best future available to us is a future where you contribute your true self and your best work. Are you up for that?" - Linchpin   These individuals are lovers of ideas, not makers of ideas. You see, all idea makers love ideas, but not all idea lovers make ideas come to life. Unlike idea lovers, idea makers are not satisfied with just having a great idea. They are committed to seeing their concepts actualized in the real world. In addition, they are willing to reframe their lives so that their ideas can be implemented well. - Good Idea, Now What?   "In every case, the linchpins among us are not the ones born with a magical talent. No, they are people who have decided that a new kind of work is important, and trained themselves to do it." - Linchpin   Everything is about execution, and a big part of execution is completion. It’s not the art of doing, but rather the art of getting things done. Infrastructure and processes can help create a system in which things get done. - Good Idea, Now What?   TEAM WORK: Whom will you work with? Finding the right partners and team members is essential to the success of an entrepreneur - Good Idea, Now What?   "Any great idea should involve more than one person." Charles T Lee   SERVICE: Being and living in the environment of those you hope to serve must be the first step of developing an idea - Good Idea, Now What?   We Appreciate Your Feedback: Call us at 615-200-8253 Email us at Feedback@TakePermission.com We appreciate your review on iTunes - Click here to leave feedback

Running Time: 50 Minutes Nozbe.com  - GTD Task and project manager - Integrates with Google Calendar - Dropbox/Box.net - Evernote - Send notes and tasks via email - add lengths, times to specific tasks for specific projects Productive Magazine - PDF magazine, iPad App http://www.productivemagazine.com/ - How do you get access to these people? - Why did you create Nozbe? - What's NOZEBE mean? - What's coming up for Nozebe? - How many times did you think it was going to fail? - What are you going to do with the opportunity - What order did your projects come? Nozbe / Productive! App @michaelnozbe Michael@nozbe.com http://www.michaelnozbe.com 2012 will be a big year for Nozbe users but Michael can’t tell us what it is...yet! May is the target date for release. January - Version 1.0 of desktop application - Android app 1st half of the year - iPad app update - iPhone app update

This episode highlights Michael Hyatt and Chris Guillebeau, Linchpins.

Tom Ziglar shares why he’s learned more from his father Zig in the last four years than any other period and how each person can overcome discouragement by focusing on three key areas of life. Right-click here to download the episode or listen on your mobile device Running Time: 43:47 There are two Hebrew words for selling; the transaction or anticipating the need someone has expressed it. There is moral responsibility in selling. Tom asked his father - “Other than integrity and character what is the most important thing you do to be successful?”  His answer was “Persistent consistency.” Consistency - Do something every single day Persistence - Upping your game a little bit every time you do it. The eight things ever person wants to be/have - Happy, healthy, prosperous, peace of mind, security, good family relationships, friends, hope in the future. Your goals must fit into one of those eight areas or they’re not worth pursuing. “Every great failure is a moral failure.” - Fed Smith The crushing mistakes are the moral ones. There are absolutes. Zig Ziglar has been married 65 years. You can’t do a good deal with a bad guy. Dave Ramsey, Zig Ziglar and Andy Andrews are successful because of how they help others What happens when people steal Zig Ziglar material and try to apply the teachings? How did Tom get over a fear of being compared to his father? We create a false expectation of others routinely Who you are is the best you can be. Understand your strengths and find out what you love doing. Tom is a difference maker. What do we do when we get discouraged? Remember the wheel of life - those things that make up our lives. Three are absolutely critical - Physical, mental, spiritual If we take care of those three areas we can handle all the bumps or bruises that come. Tom’s morning routine that helps him grow in the three areas of physical, mental and spiritual Add positive things and get rid of negative things and you will weather storms that will come. How to find Tom Tom’s site - http://tomziglar.com/ Tom on Twitter - http://twitter.com/tomziglar If you have some thoughts on this episode you can: - Call in feedback to 615-200-TAKE (8253) - Email me at Feedback@TakePermission.com. - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

Right-click here to download the episode or listen on your mobile device Running Time: 48:34 We can change the way people look at going to the dentist Where is there opportunity for dentists to do art? Technical answer - The very best dentists are artists Behavioral answer - It’s about changing a person’s life “I’ve never met someone who had no art in them, though it’s buried sometimes. Markets are crying out. We need you to stand up and be remarkable.” The $59 hotel beats the $400 hotel because of Dana in Kansas. “You can train yourself to matter.”  How do dentists do that? Believe the work you do matters. Gary says nice stuff about me http://www.TakacsLearningCenter.com http://www.Twitter.com/Gary_Takacs If you have some thoughts on this episode you can: - Call in feedback to 615-200-TAKE (8253) - Email me at Feedback@TakePermission.com. - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

Right-click here to download the episode or listen on your mobile device Running Time: 1:06:21 http://www.modernmeetingstandard.com Twitter - #meetdomino Let’s make meetings a sacred tool again. Meetings are powerful things. Meetings should be rare. The cover is awesome Al had to write three books to get this book Seth Godin really pushed Al to find his voice Jerry McGuire’s mission statement written by Cameron Crowe was an inspiration - http://www.thisisawar.com/PurposeJerry.htm “Meetings, like war, should be a last resort.” War is expensive and so are meetings “No more will we allow our time to be consistently wasted thirty minutes at a time. Our time is too precious, too fleeting.” - Page 45 Small businesses could “No one has built a building inside of a meeting.” No one has ever sold a one million dollar consulting package inside a meeting. The stuff that leads and creates forward momentum does not happen in meetings. Meetings should be pit stops; quick, efficient and enable forward motion Organizations have a decision problem, not a meeting problem. Meetings create shared responsibility and that’s NOT good sometimes. Do not call a meeting to make a decision. Resolving a decision is why you call a meeting - THRASH Making decisions in meetings - HASH Conflict is great in modern meetings because it revolves around making the decision better, but decisions are being made! Defend - Someone has to be willing to defend an idea http://www.bringtim.com/ - Time is money clock Meetings should exist to thrash not hash Brainstorms are not meetings - they are polar opposites The latin meaning of decide is to kill - We are killing the other options. Brainstorming is essential because we need collective creativity If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

Todd Henry - http://www.accidentalcreative.com Todd’s new book - http://ow.ly/5BxWM Todd on Twitter - http://www.twitter.com/toddhenry Accidental Creative on Twitter - http://www.twitter.com/beaccidental Right-click here to download the episode or listen on your mobile device Running Time: 1:00:39 Introduce conversations about the creative process. Help businesses who need to come up with ideas, come up with ideas. The create on demand world wears you out. Creativity is somewhere between prayer and the U.S. tax code. Build infrastructure that helps our creative process. Build a rhythm that helps you be brilliant at the right time. Elements of creative rhythm: Focus - Finding the problem you’re trying to solve. Relationships - Outside of obligation (family) and convenience (work). Energy - We manage time a lot better than we are at managing energy. We don’t schedule well. Stimuli - Things that spur creative thinking. “You are what you eat.” The same is true of our mind so we must consume good content. Create a study plan - things that cause you to think new thoughts. Hours - Time is the currency of productivity. We focus more on efficiency than effectiveness so we need to focus on how we are creating ideas. Everything of significance will have an enemy. Organizations are wired to protect what has already been done so as a result they are not fans of “new” things. Frustration comes because you think you’re trying to control something that you can’t control. Organizations are about control, about clamping down. Everyone has art in them according to Seth Godin. Seth believes we will be surprised at the organization’s reaction. Conversation needs to happen within an organization even if they’re awkward. Creatives want to be listened to and managers want to be followed. It is not our nature to stop and talk to each other and that’s likely why it needs to be done. Organizations hesitate at big shots and crazy ideas but if you can prove yourself a few times then they will give you more permission to be creative. Cover bands don’t change the world. The goal is to influence the world, not just get great ideas. If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

Peter’s Blog Peter on Twitter Peter's Website Breast cancer Right-click here to download the episode or listen on your mobile device It would be good to read that section to start every day. – Section 79 (Kindle) Did a photo session jam and left feeling like it could be bigger Father died from lung cancer Looked for photo shoots around breast cancer support ProjectStoryboard The tweets that brought us together: Peter was the only one who said Peter couldn’t do it. He had to put a deadline (shoot date) out in order to get the donations Leer Jet, Dodge Vipers, Stretch Hummer Limo Get the book at www.ProjectStoryBoard.com Started a BIGGER breast cancer project in 2010 Allison – A fairy tale photo shoot Eric – Male breast cancer survivor Chick-fil-a Calendar How it helped him professionally: - More connections because he needed help - Stretched him too - Taught him to create opportunities - A lot of starting photographers have reached out to him for help Develop Indispensability – Location 136 Build a tolerance of what you can handle later on 279 Days To Overnight Success How to find a wedding photographer – A practical guide for the busy bride Running Time: 1:04:09 If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

www.tentblogger.com john.do www.twitter.com/tentblogger Right-click here to download the episode or listen on your mobile device Enterprise taught professionalism and systems Entrepreneurial spirit led him to pursue self employment Introduced to Purple Cow in the hallway at Dell (Purple Cow) Enterprise leaders often have bad filters for following thought leaders (they follow them too easily) Willy nilly is dangerous for leaders Andy Stanley - “Leadership is a stewardship, it’s temporary and you’re accountable.” Successful entrepreneurs realize they can be more effective with a team Teams create a “momentum of success” When you work by yourself you have to create your own momentum all the time. That is tiring. http://devtheme.com/ - Perfection is achieved, not when there is nothing more to add but when there is nothing left to take away. Does John want to hire Linchpins? Teams are successful when they combine. The whole is greater than the sum of its parts Toilet paper is a need You can find emotional satisfaction on “a line” or in a world class startup. How to develop yourself continually... - Read a wide variety of literature - Comic books - Fiction - Business books Wolverine #50 cover John built Michael Hyatt’s blog http://michaelhyatt.com/welcome-to-my-blog-30.html http://michaelhyatt.com/3-bloggers-every-serious-blogger-should-be-following.html … humbling... Most classical institutions struggle with “free”. - “Free is the understood price.” - “Free is the rights to play.” - “If traffic is a metric of value for a blogger...then free work is of high value in this social economy.” - Compliments are free but they are leverage as well. StrengthsFinders Strengths Based Leadership Running Time: 1:15:42 If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

Clay’s connection to Twitter, LinkedIn, Facebook, Foursquare and moreClay’s blog Right-click here to download the episode or listen on your mobile device Recent articles We Are NY Tech Spark Boutik on Social Media ROI http://www.Zaarly.com Seth Godin on his own fame: - “Getting in early and persisting like a crazy person matters.” - Seth Godin - “I notice things and I tell people about what I notice. I try to be generous about telling. If someone can point out things to you that you already know but describe it in a way that helps you take action on it there becomes a really neat relationship.” About Clay Example of “boring” client able to create valuable and free content (free .pdf that helps buyers and sellers simplify the complex NYC closing costs calculation) - Jerry - Clay's client we discussed Traindom - On-line learning platform - Linchpins can work for other people. “That person sticks out.” “That person took risks and that’s why they’re moving up the ladder.” - “If all you do is what someone tells you to do then you can’t be a Linchpin.” "There are no longer any great jobs where someone else tells you precisely what to do." - Godin, Linchpin (262 - Kindle) - How he found out about the Seth Godin Alternative MBA program 3:30am call from a friend telling him to read Seth's post (which he does every day anyway) Clay’s summary post about SAMBA - A Life Changed Clay’s SAMBA Application The SAMBA application made you prove yourself. You couldn’t fake it. Purple Cow at an airport in Chicago was the book that introduced him to Seth Godin. The Cluetrain Manifesto Naked Conversations “On time is not the same as early.” Stuart smalley and Michael Jordan skit “I credit Seth with blowing up the education paradigm.” We spent one week on design. A day on typography. A day on how to be a great client to a great designer. “He didn’t want us to be great designers but he did want us to be able to work with great designers.” He taught us about contracts and laws in light of the mistakes he made in the past. The Personal MBA site Buy The Personal MBA Skate skiing “Lean in.” - Seth Godin Leaning in creates movement and progress. It can also cause you to crash but momentum is not optional. It would make a great movie - Tribes Win Helping big companies lead their tribes. - Spindows Platforms that allows you to meet more relevant people in an organization based on tags. - Launchrock.com - One page site for your idea Allows you to collect emails to see who wants updates Seth Godin - First Ten post - Clay’s book and project Running Time: 1:28:10 If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

Author and consultant Phil Simon has navigated the world of publishing and learned to create his own path to success through crowd building and then crowd-sourcing.  We talked about publishing a lot, movies some and of course Seth Godin a bit.  He’s the author of “The New Small” an avid golfer and a pretty stinking good tennis player too.  Enjoy the show, I did. Simplify things by making everything a project Right-click here to download the episode or listen on your mobile device Running Time: 56:57 Links to Phil: Web Site: www.philsimonsystems.com Book: thenewsmall.com The Fountainhead Competition validates you Seth post 12 Monkeys Terry Gilliam Web site designer - www.shiridesignstudio.com Publishing company - motionpub.com Mitch Joel post on “Why You Should Write a Book” Questions to ask before writing a book - “Who’s going to buy it?” - “What are they going to do with the information? Look for “The new small” in the Apple app store The New Small Manifesto If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

How his manager talked him into applying to work with Seth Godin and why he turned it down. What it’s like to write a book for the first time. Aaron thought like a Linchpin and wrote a self-help book about hurting yourself. Why his book makes some people cry. Why his character isn’t as much of a loser as you think he is. Why Aaron went on a bar tour instead of a book store tour to promote his book. How his character in the book wants to be a Linchpin but might have gone too far in doing so. Free chapter on “How to fail to at a job interview” - Why most job interviews are lame Why Aaron got a job for tucking in his shirt Why “perfect” is an excuse Aaron can help you get published on a Kindle Lots more stuff I didn’t write down because the conversation was so good... Right-click here to download the episode or listen on your mobile device Running Time: 1:16:04 Links to Aaron: Aaron on Twitter: www.twitter.com/aarongoldfarb Aaaron on Facebook: www.Facebook.com/aarongoldfarbhtf Aaron Goldfarb’s Site: www.aarongoldfarb.com Aaron’s Blog: www.aarongoldfarb.com/blog Buy “Self-Hurt” on Amazon: If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

This is a hard episode to write a synopsis for. Alex and I were all over the place but everywhere we went was fun to listen to. Alex is 29 and for all of his experience in life he has felt like working at The Domino Project has reprogrammed him in great ways. Alex wears the label of Linchpin proudly and has produced/shipped a lot of content for The Domino Project. Things like the beautiful Media Kit as well as the Poke the Box workbook. Here are some of the bullet points from our conversation. Please send us feedback on the episode in the comments section below or just say something nice about us on iTunes. - Turn around books in 14 weeks - More successful by developing the tribes ourselves - Traditional publishers served booksellers. - The things we're doing are different for the author. - I helped bring the price down to $1 on the Kindle edition of Poke the Box - Create your opportunities. - The new Domino Project model rewards/helps creators and audiences better than ever before. - Their Domino Project reading list - You have to focus on the people driving the industry - Creator and tribes - We're all taking our own advice - We're all on the same page - Steven Pressfield has a new book coming out on The Domino Project. - Being a good team member is something he's very proud of. - They delivered on promises - You find and create these communities yourself - PressPausePlay.com Seth Godin featured in the movie Right-click here to download the episode or listen on your mobile device Running Time: 57:51 Find Alex at: Unozip.com Alex on Twitter If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

Dan Miller, career coach and founder of 48days.net talks about how he surrounds himself with other people to find success. Linchpins were never meant to operate in isolation contrary to the common perception that Linchpins are solo acts from beginning to end. He shares how and why he started a group of friends that shape his life and business to this day. Seth Godin interview on TechCrunch Right-click here to download the episode or listen on your mobile device Running Time: 42:38 Find Dan at: Dan's Website Dan on Twitter Dan on Facebook Dan's Blog Feed If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.

We started off this episode thinking we were going to talk about the education system but then we got into some great stuff about job seeking, recruiting and hiring so we bagged the education talk. We’ll get there in a future episode. Here are the highlights from this episode: - Years of experience vs. ability to do the job - Resumes and job sites are part of a system of “not considering you” for the most part - Companies say they want the best but then they usually don’t treat them like they are the best. - Just because it’s not your reality doesn’t mean it’s not realistic. - AT - Some people feel sick when they have to go to work...there’s a better way. - JR - Linchpins are sometimes hard to employ because they don’t settle. - People leave companies quickly because they often get suckered into it. What they told me I could do I’m not doing. - JR - Change within companies is rarely quick because change usually comes one person at a time. Companies hire people who are just like themselves because it’s easier, just not as productive. - JR - Linchpins love what they do because it helps themselves but more so because it helps others. - Linchpin thinking should not be arrogant, it is simply giving yourself permission to succeed at what you were meant to contribute. - AT "This is your opportunity. The indispensable employee brings humanity and connection and art to her organization. She is the key player, the one who's difficult to live without, the person you can build something around." - Page 9 of Linchpin Right-click here to download the episode or listen on your mobile device Running Time: 1:04:31 Find John at: John's Business - http://www.dogsloverunning.com John on Twitter - http://twitter.com/dogsloverunning If you have some thoughts on this episode you can: - Call in feedback to 605-610-UASK (8275) - Email me at Feedback@LinchpinPodcast.com . - Leave a comment by clicking on the title of this episode and looking at the bottom of the page.