Summary: Kristina Halvorson is regarded as one of the most influential voices in content strategy today. Kristina is recognised as being pivotal in positioning content strategy as a discipline in its own right and an integral part of common sense user experience design, communications strategy, and organizational design. Kristina’s book "Content Strategy for the Web," (1st edition, 2009) and her latest edition is considered by industry leaders as the quintessential "gold standard" guide for content strategy and is responsible for what since has become, a rapidly evolving industry. Jeffrey Zeldman, colloquially referred to as the Grandfather of Web Design and Development recently remarked, that the "second edition retains all that was wonderful in the first book, while yielding dazzling new insights into the hows and whys of content strategy" Kristina is the CEO and Founder of Brain Traffic Download a free chapter here But we highly recommend that you just buy Kristina's book here
