Law Firm Marketing Podcast
Summary: Every week Multi-Award Winning Dan Toombs from leading law firm marketing company, www.growyourfirm.com.au interviews experts in online marketing, social media, web design and development, search engine optimization and new shiny things that your law firm needs to know about.
Cheryl devises public relations campaigns that gain her clients name recognition and new business. With over 12 years of public relations practice, Cheryl has represented professional services firms of all sizes including AmLaw 100 law firms, financial services professionals, real estate builders and developers, architects, entrepreneurs, healthcare and non-profit organizations.
If you had to name the World’s most recognised and respected law firm that is behind plenty of the best tech start-ups, Fenwick and West is it. Rob Kahn is the Chief Marketing Officer of Fenwick & West.
On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your firm's website and other online touch points is your bio and Doug has helped plenty of lawyers write them. You can contact Doug right here
David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very smart business development strategies. In this conversation, David exposes four techniques to grow an endless stream of client referrals. David is the founder of the Business Development Symposium for lawyers featuring industry thought-leaders such as Larry Bodine and Bill Flannery and founded Practice Boomers, a distance learning program that teaches business development to lawyers and other service professionals. David has notched up over 20 years experience in the legal, corporate, finance, and accounting sectors as an Executive Coach, Trainer, Marketer, and Strategic Planner. In his work, David has been consultant and advisor to over 200 CEOs, executives, and service firm partners, from both local and global companies and firms. He has developed and implemented business development programs for national legal, accounting, and financial service firms. Larry Bodine discusses the recent research of the ABA Young Lawyers Division. Read more here
Kristina Halvorson is regarded as one of the most influential voices in content strategy today. Kristina is recognised as being pivotal in positioning content strategy as a discipline in its own right and an integral part of common sense user experience design, communications strategy, and organizational design. Kristina’s book "Content Strategy for the Web," (1st edition, 2009) and her latest edition is considered by industry leaders as the quintessential "gold standard" guide for content strategy and is responsible for what since has become, a rapidly evolving industry. Jeffrey Zeldman, colloquially referred to as the Grandfather of Web Design and Development recently remarked, that the "second edition retains all that was wonderful in the first book, while yielding dazzling new insights into the hows and whys of content strategy" Kristina is the CEO and Founder of Brain Traffic Download a free chapter here But we highly recommend that you just buy Kristina's book here
In this edition of the Law Firm Marketing podcast, a great chat with Jasmine Trillos Decarie, who is the Director of Business Development and Marketing at Boston Law Firm, Foley Hoag, an absolute powerhouse of a firm. We talk with Jasmine about why this firm is extraordinarily active in content generation and of course, how it creates content and smartly syndicates it across multiple, but targeted channels. Foley Hoag lawyers practice law at the highest level in business transactions and litigation matters throughout the United States and around the world. Their lawyers are not only renowned for being thought leaders, but they have quite a distinguished alumni of lawyers who work in very senior positions in diverse fields. From an online perspective, a number of law firm marketing experts would hold Foley Hoag as a brilliant example of creating compelling content that engages prospective clients. Behind this content and its very smart syndication is Jasmine Trillos Decarie. Also, Larry Bodine drops in with a reflection on a recent episode of Mad Men.
Michael Geist is a law professor at the University of Ottawa where he holds the Canada Research Chair in Internet and E-commerce Law. He has obtained a Bachelor of Laws (LL.B.) degree from Osgoode Hall Law School in Toronto, Master of Laws (LL.M.) degrees from Cambridge University in the UK and Columbia Law School in New York, and a Doctorate in Law (J.S.D.) from Columbia Law School. Dr. Geist is an internationally syndicated columnist on technology law issues and you can read or reach, Michael here The name, "Michael Geist," is synonymous with social media in Canadian legal circles, in fact Michael has been dubbed as one of the most prolific users of the medium and the Canadian Law Blog Awards in awarding him the best Canadian Blog, opined that he is "the most influential of Canadian law bloggers and the epitome of a thought leader." In this podcast, we ask, why he does it, how does he do it, where is the ROI and of course, how his Facebook campaign changed the landscape of copyright law in Canada. Other parts of the show Dan Toombs talked about: Google Penguin update. Read more here Yahoo's new dashboard. Find out more Robert Algeri's upcoming program on the future of the law firm website, is here NYC Internet Week here Larry Bodine talked about the importance of follow up. Read more at Larry's blog, right here
When we talk about the change that technology is having on the legal industry, we tend to talk of it in the context of marketing. In other words, how your firm can position itself online, most notably in the upper echelon of Google search for the keywords that you’re wanting your firm to be found for. But rarely do we talk of technology as a medium for the provision of legal services. Richard S Granat is both a lawyer and technologist who for a very long time, has been at the cutting edge of this quiet revolution that is starting to gather significant traction. He has masterminded numerous online legal platforms, and in fact instigated the World’s first virual law firm. I began my conversation with Richard by asking him of his history at the cusp of innovation in the legal industry and what he sees on the horizon Find out more about Richard S Granat at Direct Law
For most online searchers, you are what Google says you are. Your Google results are a significant piece of your online reputation. Vizibility organizes and shares your entire online identity in one click, from your curated Google results to hand-picked online profiles, contact information and more. Vizibility is like a "Google Me" button for professionals providing one-click search to the results they want others to see first. Vizibility won the Red Herring 100 North America Award in 2010. James Alexander is an accomplished general manager delivering growth and profitability through customer driven strategies and operational excellence. James has more than 15 years of experience leading global, online businesses through periods of rapid expansion and change.
On this edition of the Law Firm Marketing Podcast, the noted deal lawyer, large firm partner and proven business generator, Betsy Munnell, and Internet Marketing Coach Tim Martin on his new gig, the Transfer Station. I recently had the great privilege of talking with the renowned law firm business generator Betsy Munnell for the Law Firm Marketing Masters Series of Podcasts and it was a great chat, in fact I think we spoke for over an hour and a half on a whole range of things impacting upon law firms today. So, here is an excerpt from the exclusive series, Betsy Munnell. You might recall that one of my very first interviews for the Law Firm Marketing Podcast was with renowned Internet Marketing Coach, Tim Martin, well Tim has just launched his first start-up called Transfer Station, a portal for coaching on everything web related. We talk about the Transfer Station, the process of building it, and we get some insight from Tim on the new shiny things you should know about.