Summary: Date:11/19/2008 Length: 00:16:21 Size: 7.48MB Thought Leader: Ian McKinnon Ph.D., Senior Vice President, TNS Healthcare In this episode, Dr. McKinnon discusses how brand teams can optimize their messages, evaluate their messengers (sales reps), and minimize the damage from competing messages in their market space. Play Podcast Download Related Presentation For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
