Understanding the Power of KOL Influence Mapping




PharmaVOICE Podcasts show

Summary: Date Posted: 6/27/2011 Size: 6.37MB Length: 00:13:55 Thought Leader: Gary Bartolacci, Senior Account Director, Kantar Health In this episode, Mr. Bartolacci discusses the power of key opinion leaders nationally, regionally, and locally. He explains how pharmaceutical companies can achieve stronger results using influence mapping, various approaches to influence mapping (including the benefits and risks of these studies) and best practices, along with addressing clients' most common questions. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.