Summary: This is the Google Plus Boot camp Episode 7! Hello and welcome to the seventh episode of the Google Plus Boot camp! Why should you listen to this? Because we will explain things fast and save you time to spend with friends and family instead. Hi, my name is Raymond Bauer and my topic is customer acquisition and retention. I am from good old Germany, so please forgive me my mistakes. Our topic today: Crawl your competitors and your customers. In the first place Google is a search engine. And while they invent service after service, the design on the Google main page is rather simple. But there is much more power to discover. A simple example is the ability to filter you search results, that you will see when you click the link for the advanced search. What it does: You can sort out old forum posts, expand the search results to 100 entries per page or - you can exactly determine which page you want to crawl. And that means, you can crawl your webpage, the page of your competitor or any other page on the web. And what do you do to log into Google Plus? You open a webpage called Plus.Google.com. And you can use this address for the advanced Google search. If you are looking for hunters and your G+ Profile and your posts are optimized for hunters you can target your preferred audience very exactly. You can talk to them, you can contact them and you can invite them. If you share the same interests with your audience you have a very good chance to find interesting contacts. How you can do that without spamming them. But this is the topic of another episode. So do the next step now and come back for more!
