Google Plus Boot Camp Episode 8 – a spark to lighten a firework of relevant information!

Summary: This is the Google Plus Boot Camp Episode 8! Hello and welcome to  episode 8 of the Google Plus Boot Camp! Why should you listen to this? Because we will explain things fast and save you time to spend with friends and family instead. Hi, my name is Raymond Bauer and my topic is customer acquisition and retention. I am from good old Germany, so please forgive me my mistakes. Our topic today: A spark to lighten a firework of relevant information! These days your problem is not the lack of information. The opposite is true. You are overwhelmed with information and you can not read it all and sort it out properly. This is a big problem, because dealing with all this data costs you a lot of time. Google was not the first search engine on the world wide web, but it is the market leader today. The reason is simple: Google delivers relevant information! Everybody uses Google for the same reason: Relevant search results. Maybe you know about RSS. It is a simple way to keep up to date with your favourite web sites. Your customers might be interested in a certain topic of your offer. Let's say, you own a store for sporting goods. Some customers prefer Baseball, others like to ski. To be relevant to everybody, Google Plus has invented a service called Sparks. Just type in your search term inside of Google Plus and click on the Link called Sparks and G+ will list articles from web pages and videos matching your search term. You than can also save this search to come back later and modify the search results. If you want to be informed about Google Plus and want to sort out posts about Facebook, you can simply add a Minus followed by the word Facebook to sort them out. Once you are satisfied with the results, save one topic-related Multi-Site-RSS feed  for each of your interests. You will come back to these feeds later. But this is the topic of another episode. Your task for today: Create yourself Sparks for each topic that is valuable for you and your business. That's all for today. Do the next step now and come back for more!