Summary: Successful products and services can turn a lagging company into a leader. But how do you create successful products and services? Product management is the place to start. By ensuring that products and services are correctly developed and positioned, product management optimizes profitability and desirability. But it isn't just about what the customer wants. Superior product management balances the needs of the customer against the company's operational capabilities. You can only deliver what you can build. By gathering the needs of all product stakeholders and objectively quantifying, justifying and prioritizing product decisions, product management ensures the company delivers a product its customers want.
