Value-Driven Product Management

While a product roadmap can pave the way for implementing some elements of a product strategy, it's only part of what you need to succeed. Bringing dozens of real-life product strategy experiences as a CMO, consultant and researcher, Alyssa will discuss: The difference between a roadmap and a product strategy - and why you need both. How a roadmap supports a strategy - and not the other way around, The potentially negative consequences of driving a business with a roadmap alone. Common mistakes companies often make in developing a strategy. How to keep your roadmap inline so you can more effectively manage releases and deliver a value-driven strategy.

Successful products and services can turn a lagging company into a leader. But how do you create successful products and services? Product management is the place to start. By ensuring that products and services are correctly developed and positioned, product management optimizes profitability and desirability. But it isn't just about what the customer wants. Superior product management balances the needs of the customer against the company's operational capabilities. You can only deliver what you can build. By gathering the needs of all product stakeholders and objectively quantifying, justifying and prioritizing product decisions, product management ensures the company delivers a product its customers want.