Summary: While a product roadmap can pave the way for implementing some elements of a product strategy, it's only part of what you need to succeed. Bringing dozens of real-life product strategy experiences as a CMO, consultant and researcher, Alyssa will discuss: The difference between a roadmap and a product strategy - and why you need both. How a roadmap supports a strategy - and not the other way around, The potentially negative consequences of driving a business with a roadmap alone. Common mistakes companies often make in developing a strategy. How to keep your roadmap inline so you can more effectively manage releases and deliver a value-driven strategy.
