Summary: Copywriters have the unique challenge of explaining what they do and how they help businesses solve a problem, when not everyone understands what a copywriters is or does. In this edition of The Sounds of Copywriting, learn why being unique and understanding what is not quite right with your prospect helps you earn the copywriting business over others. Happy Copywriting Kelly Robbins and The Copywriting Institute www.thecopywritinginstitute.com
