The Sounds of Copywriting

Are you frustrated and struggling in business? Many are. If you are tired of getting the same less than stellar results in your endeavors I’m going to ask you to take an honest look at what you are doing and “how” you are going about building your business. Are you doing what everyone else is doing? Trying to accomplish your goals the way they’ve always been done by everyone else? If so that’s probably why you are finding things are not working the way you’d like. Why you are not getting the results you desire. Because times are not the same as they once were you have to do and act and “be” different than you have been in order to create results that are different. It’s your job to discover how to make money a new way – your way. Listen to this week’s podcast and learn how to find areas of your business and your life that need to get out of the rut. Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here. Happy Copywriting! Kelly Robbins, MA www.TheCopywritingInstitute.com/10Kcopywriter www.Facebook.com/TheCopywritingInstitute www.youtube.com/CopywritingTraining 303-460-0285

The difference between doing “good enough” and “your best” is an interesting thing to look at particularly when it comes to business. You may have to think for just a second about the difference (I know I did) and then it’s easy to move on to the next thing because you intellectually understand the concept. However, you have to be careful here because you can understand a concept but not be practicing the action you think you are — a look at the results you are receiving will show if you are giving your best. Good enough and your best are energetically different and a quick look at your bank account and your calendar will tell you which you are doing on a daily basis. Listen to this week’s podcast and learn how to find areas of your business where you are doing “good enough”. Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here. Happy Copywriting! Kelly Robbins, MA www.TheCopywritingInstitute.com/10Kcopywriter www.Facebook.com/TheCopywritingInstitute www.youtube.com/CopywritingTraining 303-460-0285

Why does one aspiring copywriter quickly succeed and another struggle? Why do some painfully sweat to set their business up and attract clients while others seem to magically get business without putting much effort into it? Which are you – a struggler or an attractor? I bet you know immediately which category you fall into, but understanding WHY you are in a specific category and then taking action to change direction is a completely different thing. It’s often hard to take an objective look at yourself and see what you are (or are not) doing that is prohibiting or stalling your success. This difficulty is often why we hire coaches, therapists or other professionals to help us create change. Outsiders can see things we can’t offer objective advice and tend to help us make strategic changes faster than we would on our own. Kelly Robbins www.TheCopywritingInstitute.com/10Kcopywriter www.Facebook.com/TheCopywritingInstitute www.Youtube.com/Copywritingtraining

Freelance copywriters can learn a lot from Harry Potter. The lesson is not in wizardry or how to save the world, but in how important having a single focus and manic determination is to achieving success. This week’s Sounds of Copywriting looks at three traits Harry Potter excelled at that ensured his success… Kelly Robbins www.TheCopywritingInstitute.com/10Kcopywriter www.facebook.com/thecopywritinginstitute www.Youtube.com/copywritingtraining

This week we are talking about selling copywriting. How many copywriting projects do you bid on a week? How many of those do you win? What is your win ratio? Business owners must embrace sales and master the gifts of selling. Know that sales is something you do FOR someone, not TO them. Your copywriting skills are a gift. The Copywriting Institute.com http://thecopywritinginstitute.com/10Kcopywriter.html  

I have spent the last 2 weeks speaking with dozens of copywriters interested in taking control of their lives and proactively growing their business. While these copywriters may be great writers, what they aren’t doing is making money and attracting new clients. They are falling into the trap of doing what everyone else is doing rather than doing their own thing. They are stuck in a box of limited thinking using tools they are comfortable with. Listen to today’s podcast and learn what the copywriters that are struggling are doing and what the ones making money are doing. It’s NOT what everyone is telling you to do!! About the Author Founder of The Copywriting Institute and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, intuitive consultant and healthcare marketing coach/consultant. Kelly is a blogger for both Chiropractic Economics and Massage Magazine and created the Build Your Copywriting Business program as well as the Learn the Ropes Copywriting Series of courses. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” at www.TheCopywritingInstitute.com or call        303-460-0285 begin_of_the_skype_highlighting 303-460-0285 end_of_the_skype_highlight

If you’ve been having trouble reaching your goals and creating the business and life you desire, odds are you will find several self-sabotaging behaviors ruining your success. Self-sabotage, by definition, is thoughts, feelings and actions that block your success by working against your own self-interests. Only a crazy person would consciously sabotage their own success, right? The thing is you are probably not sabotaging yourself consciously. All of this is happening underneath your radar in your subconscious. This is the first thing we need to work through, recognizing those self-sabotaging behaviors. This week’s podcast delves into some of the most common self-sabotaging behaviors business owners make when it comes to their marketing and growth. About the Author Founder of The Copywriting Institute and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, intuitive consultant and healthcare marketing coach/consultant. Kelly is a blogger for both Chiropractic Economics and Massage Magazine and created the Build Your Copywriting Business program as well as the Learn the Ropes Copywriting Series of courses. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” at www.TheCopywritingInstitute.com or 303-460-0285.

Starting your own freelance copywriting business isn’t always easy. We are often charting in unknown territory and while our destination is clear (profitability), the road to get there may not be the road we start out on. This week’s podcast Copywriter Kelly Robbins discusses some of the blocks or walls many business owners run into and shares ways to move past these walls and continue on your journey to profitability Kelly Robbins Founder of The Copywriting Institute and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, intuitive consultant and healthcare marketing coach/consultant. Kelly is a blogger for both Chiropractic Economics and Massage Magazine and created the Build Your Copywriting Business program as well as the Learn the Ropes Copywriting Series of courses. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” at www.TheCopywritingInstitute.com or 303-460-0285.

Making the decision to write copy for a specific niche, rather than being a generalist, is the best financial decision you can make. Copywriters that work in a specific niche make more money, have an easier time writing copy for clients, and spend less on marketing than other copywriters. Learn more about why choosing a niche is the key to your financial freedom in this podcast. Happy Copywriting Kelly Robbins and The Copywriting Institute www.thecopywritinginstitute.com

Freelance copywriters commonly experience a lack of confidence — both in their writing ability and in their ability to market their business. This podcast discusses the importance of forward thinking and being positive (and aware) of your thoughts as well as doing a check-in on your approachability, how you carry yourself, and your beliefs about what you do. Happy Copywriting Kelly Robbins and The Copywriting Institute www.thecopywritinginstitute.com

Copywriters have the unique challenge of explaining what they do and how they help businesses solve a problem, when not everyone understands what a copywriters is or does. In this edition of The Sounds of Copywriting, learn why being unique and understanding what is not quite right with your prospect helps you earn the copywriting business over others. Happy Copywriting Kelly Robbins and The Copywriting Institute www.thecopywritinginstitute.com